| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 240 Million |
| Market Size (2030) | USD 288.60 Million |
| CAGR (2025 - 2030) | 3.80 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Middle East Feed Palatability Enhancers Market Analysis
The Middle East Feed Palatability Enhancers Market size is estimated at USD 240 million in 2025, and is expected to reach USD 288.60 million by 2030, at a CAGR of 3.80% during the forecast period (2025-2030).
- Feed palatability enhancers are increasingly used in the region to enhance the taste, smell, and texture of animal feeds, making them more appealing to livestock. Animal feed producers incorporate these enhancers to mask the unpleasant taste of essential nutrients like vitamins, minerals, and medications in animal feed formulations.
- The region's increasing urbanization and higher disposable incomes have shifted consumer preferences toward protein-rich diets, resulting in greater demand for poultry, meat products, and processed meat. To meet this growing demand, animal product producers are incorporating feed palatability enhancers to optimize feed intake and increase the production of meat, eggs, and milk. Several Middle Eastern governments are supporting this growth through feed nutrient subsidies and livestock farm construction loans.
- Regional governments are actively implementing measures to expand poultry production capacity. In January 2023, Saudi Arabia launched an expansion of Alwashim Poultry Company projects in Marat governorate, with a target production of 156 million birds annually by 2030. This increase in poultry production is anticipated to drive the demand for feed palatability enhancers, as they help optimize feed consumption and ensure balanced animal nutrition.
Middle East Feed Palatability Enhancers Market Trends
Poultry Segment Dominates the Animal Type
- The demand for quality meat is increasing across the region due to growing awareness of nutritional requirements in foods. Urbanization, lifestyle changes, and rising income levels drive the demand for quality foods, including poultry products. The high-end food service sector and supermarkets offering premium brands require quality poultry meat, compelling producers to use high-quality feeds containing feed palatability enhancers.
- The poultry industry represents the largest segment in the Middle Eastern agricultural sector, accounting for about 90% of the animal headcount in 2023. The industry recorded a 23.6% growth in headcount from 2017 to 2023. This growth stems from increased demand for meat and egg products, along with consumption from tourism, business travel, and the hotels, restaurants, and institutional (HRI) sector. The expanding poultry production drives the demand for feed additives, including palatability enhancers.
- Broilers constitute the major share of poultry production, with broiler meat being widely consumed in the region. Iran is also among the major poultry feed-producing countries, driven by high poultry meat demand and production volumes. The demand for poultry feed palatability enhancers in the Middle Eastern region is anticipated to grow rapidly during the forecast period. This growth is driven by increasing domestic consumption of poultry meat and related products, along with the nutritional benefits associated with feed additives.
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Saudi Arabia is the Major Market in the Region
- The additives, which include flavors, sweeteners, and natural enhancers, contribute to increased animal yield. Saudi Arabia incorporates these palatability enhancers in animal feed production to meet the rising market demand.
- The increasing demand for animal-based products strengthens Saudi Arabia's market position. In 2022, the Saudi government invested USD 4.5 billion to increase poultry production to 1.3 million metric tons of broiler meat annually. This investment is anticipated to drive compound feed usage and increase Saudi Arabia's poultry feed production by 12% from 2023, reaching 3.2 million metric tons by 2029.
- In 2022, the Saudi Arabian Ministry of Environment, Water, and Agriculture granted 275 poultry project licenses. These included 119 broiler projects, 26 egg production facilities with a capacity exceeding two billion eggs annually, and 12 breeding facilities for broiler mothers and hatchery operations capable of producing 480.5 million chicks per year. Therefore, the expansion in feed production and livestock operations in Saudi Arabia is projected to increase the demand for feed palatability enhancers, including flavors, sweeteners, and natural enhancers.
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Middle East Feed Palatability Enhancers Industry Overview
The Middle East Feed Palatability Enhancers Market is fragmented with the presence of key international players and many small players competing in the market. Some of the notable players are ADM, Alltech, Adisseo, Cargill Inc., and DSM-Firmenich. The companies have adopted various strategies such as mergers and acquisitions, expansion, and product developments to meet the growing demand in the region and gain market share.
Middle East Feed Palatability Enhancers Market Leaders
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ADM
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Alltech
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Adisseo
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Cargill Inc.
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DSM-Firmenich
- *Disclaimer: Major Players sorted in no particular order
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Middle East Feed Palatability Enhancers Market News
- January 2023: The Government of Saudi Arabia inaugurated an expansion of Alwashim Poultry Company projects. It is one of the schemes specialized in the production of broiler chickens in Marat governorate, targeting the production of 156 million birds annually by 2030. As the poultry industry is one of the region's leading feed palatability enhancers consumers, this initiative is anticipated to support the studied market growth.
- January 2023: Novus International acquired the Biotech company Agrivida Inc. to develop new feed additives. This acquisition helped the company to develop new innovations to meet the growing demand of feed palatability enchancers.
Middle East Feed Palatability Enhancers Industry Segmentation
Feed Palatability Enhancers are very important for enhancing the desirability of feed intake by enhancing the taste, aroma, and texture of feed, thus making the feed more palatable. The feed palatability enhancers used in commercial feed production are considered in the scope. The Middle East feed Palatability Enhancers market report is segmented by Type (Flavors, Sweeteners, and Aroma Enhancers) by Animal Type (Ruminant, Poultry, and Other Animal Types), and Geography (Saudi Arabia, Iran, United Arab Emirates, Jordan, and Rest of Middle east. The report offers the market size and forecasts in terms of value (USD million) for all the above segments.
| Type | Flavors |
| Sweeteners | |
| Aroma Enhancers | |
| Animal Type | Ruminant |
| Poultry | |
| Other Animal Types | |
| Geography | Saudi Arabia |
| United Arab Emirates | |
| Iran | |
| Jordan | |
| Rest of Middle east |
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Middle East Feed Palatability Enhancers Market Research Faqs
How big is the Middle East Feed Palatability Enhancers Market?
The Middle East Feed Palatability Enhancers Market size is expected to reach USD 240 million in 2025 and grow at a CAGR of 3.80% to reach USD 288.60 million by 2030.
What is the current Middle East Feed Palatability Enhancers Market size?
In 2025, the Middle East Feed Palatability Enhancers Market size is expected to reach USD 240 million.
Who are the key players in Middle East Feed Palatability Enhancers Market?
ADM, Alltech, Adisseo, Cargill Inc. and DSM-Firmenich are the major companies operating in the Middle East Feed Palatability Enhancers Market.
What years does this Middle East Feed Palatability Enhancers Market cover, and what was the market size in 2024?
In 2024, the Middle East Feed Palatability Enhancers Market size was estimated at USD 230.88 million. The report covers the Middle East Feed Palatability Enhancers Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Middle East Feed Palatability Enhancers Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Middle East Feed Palatability Enhancers Industry Report
Statistics for the 2025 Middle East Feed Palatability Enhancers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East Feed Palatability Enhancers analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
