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Middle East Energy Drinks Market Size

The Middle East energy drinks market is experiencing significant growth, driven by factors such as a youthful demographic, rapid urbanization, and lifestyle changes. The market's expansion is further fueled by the increasing popularity of natural and organic variants, with consumers showing a preference for sugar-free and nutrient-rich options. The region's sports culture and tourism, particularly in countries like Saudi Arabia, the UAE, and Qatar, also contribute to the market's growth, as energy drinks become a staple for those engaged in sports and fitness activities. Shifting cultural attitudes towards non-traditional beverages and the widespread availability of energy drinks in various flavors and combinations enhance their market presence.

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Market Size of middle east energy drinks Industry

Middle East Energy Drinks Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 2.37 Billion
svg icon Market Size (2030) USD 3.19 Billion
svg icon Largest Share by Soft Drink Type Traditional Energy Drinks
svg icon CAGR (2024 - 2030) 5.12 %
svg icon Largest Share by Country Saudi Arabia
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Middle East Energy Drinks Market Analysis

The Middle East Energy Drinks Market size is estimated at 2.37 billion USD in 2024, and is expected to reach 3.19 billion USD by 2030, growing at a CAGR of 5.12% during the forecast period (2024-2030).

2.37 Billion

Market Size in 2024 (USD)

3.19 Billion

Market Size in 2030 (USD)

4.19 %

CAGR (2018-2023)

5.12 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

46.06 %

value share, Traditional Energy Drinks, 2023

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The rising consumer engagement in extensive workouts and fitness programms in response to the obesity prevalence is driving the demand for traditional energy drinks

Fastest-growing segment by Soft Drink Type

6.68 %

Projected CAGR, Natural/Organic Energy Drinks, 2024-2030

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The consumer willingness to pay premium prices for high quality products accompanied with health and wellness trend promotes opportunities for natural/organic energy drinks

Leading Market Player

13.98 %

market share, Red Bull GmbH, 2022

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Red Bull GmbH maintains its leading position in the market through strong focus on product innovation and widespread distribution capabilities to target larger consumer base

Largest Segment by Country

55.22 %

value share, Saudi Arabia, 2023

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Strict prohibition of alcohol consumption has increased the appeal of energy drinks as a social drink among young consumers which in turn drives the segment growth

Fastest-growing segment by Country

5.58 %

Projected CAGR, Saudi Arabia, 2024-2030

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Ongoing investments in sports training academies and expected international sports tournaments shortly are estimated to drive energy drink sales in Saudi Arabia

Sugar-free and natural energy drinks are gaining popularity in the Middle East

  • The Middle East witnessed a significant surge in the popularity of energy drinks in recent years. Several factors, including a burgeoning youthful demographic, rapid urbanization, and fast-paced lifestyle changes, drive this increase in demand. As health consciousness rises among consumers, global giants like Red Bull and Monster, alongside regional brands, have successfully penetrated the market. Notably, sugar-free flavored variants are gaining considerable traction. The sales value of energy drinks in the region experienced a robust growth of 19.09% from 2018 to 2023.
  • In 2023, traditional energy drinks maintained their dominance in the market. The widespread availability and easy accessibility of energy drinks in a variety of novel flavors and ingredient combinations boost their continued growth. These beverages are available as standalone products and in innovative combinations with juices or spirits, such as mocktails and cocktails. The 18 to 29 age group represents a significant 70% of energy drink consumption, with Saudis alone spending up to USD 1.5 billion annually on these beverages.
  • Within the energy drinks category, the Middle East is experiencing a rapid increase in demand for natural and organic variants. With a projected CAGR of 6.18% from 2024 to 2030, these drinks are the fastest-growing type in the energy drinks segment. Consumers, particularly in Saudi Arabia, are increasingly opting for clean-label options, specifically emphasizing sugar-free, nutrient-rich, gluten-free, and organic products. This shift is driven by a heightened awareness of the potential hazards associated with conventional beverage production and a growing appreciation for the benefits that organic drinks offer.
Middle East Energy Drinks Market

Major sports events and touristic activities in the region are boosting energy drink sales in the market

  • The Middle East has witnessed a consistent uptick in the demand for energy drinks in recent years. In 2023, the region experienced a notable 8.40% growth in value compared to 2021. This surge can be attributed to the region's burgeoning sports culture, highlighted by the hosting of major events like the 2022 Qatar FIFA World Cup, Abu Dhabi Grand Prix, Dubai Marathon, and UFC. This, coupled with a rising trend of sports tourism, has fueled the market's expansion. The growing emphasis on health and fitness has led to energy drinks becoming a staple for individuals engaged in sports and fitness activities.
  • Saudi Arabia is poised to be the frontrunner, with a projected volume CAGR of 5.38% from 2024 to 2030. Energy drinks hold particular appeal for the country's urban, younger population, especially students, seeking a quick energy boost. Furthermore, the increasing engagement of Saudi consumers in both physical and e-sports is a significant market driver. In 2022, a striking 72% of e-sports gamers in Saudi Arabia fell within the 18-24 age bracket.
  • Shifting cultural attitudes, particularly a growing acceptance of non-traditional beverages, have propelled the popularity of energy drinks in the Middle East. Notably, countries like the UAE, Saudi Arabia, and Qatar, renowned for their leisure activities, witness a substantial influx of tourists. This, in turn, amplifies the visibility of energy drink purchases, as visitors exploring these locales and attending events often seek a quick energy boost. For instance, Dubai welcomed a staggering 14.36 million international overnight visitors in 2022, marking a remarkable 97% Y-o-Y growth from the 7.28 million arrivals in 2021. Similarly, Saudi Arabia saw its tourist arrivals surge from 3.48 million in 2021 to 16.51 million in 2022.

Middle East Energy Drinks Industry Segmentation

Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks are covered as segments by Soft Drink Type. Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Qatar, Saudi Arabia, United Arab Emirates are covered as segments by Country.

  • The Middle East witnessed a significant surge in the popularity of energy drinks in recent years. Several factors, including a burgeoning youthful demographic, rapid urbanization, and fast-paced lifestyle changes, drive this increase in demand. As health consciousness rises among consumers, global giants like Red Bull and Monster, alongside regional brands, have successfully penetrated the market. Notably, sugar-free flavored variants are gaining considerable traction. The sales value of energy drinks in the region experienced a robust growth of 19.09% from 2018 to 2023.
  • In 2023, traditional energy drinks maintained their dominance in the market. The widespread availability and easy accessibility of energy drinks in a variety of novel flavors and ingredient combinations boost their continued growth. These beverages are available as standalone products and in innovative combinations with juices or spirits, such as mocktails and cocktails. The 18 to 29 age group represents a significant 70% of energy drink consumption, with Saudis alone spending up to USD 1.5 billion annually on these beverages.
  • Within the energy drinks category, the Middle East is experiencing a rapid increase in demand for natural and organic variants. With a projected CAGR of 6.18% from 2024 to 2030, these drinks are the fastest-growing type in the energy drinks segment. Consumers, particularly in Saudi Arabia, are increasingly opting for clean-label options, specifically emphasizing sugar-free, nutrient-rich, gluten-free, and organic products. This shift is driven by a heightened awareness of the potential hazards associated with conventional beverage production and a growing appreciation for the benefits that organic drinks offer.
Soft Drink Type
Energy Shots
Natural/Organic Energy Drinks
Sugar-free or Low-calories Energy Drinks
Traditional Energy Drinks
Other Energy Drinks
Packaging Type
Glass Bottles
Metal Can
PET Bottles
Distribution Channel
Off-trade
Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
On-trade
Country
Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
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Middle East Energy Drinks Market Size Summary

The Middle East energy drinks market is experiencing a dynamic transformation, driven by a youthful demographic, rapid urbanization, and lifestyle changes. The market is characterized by the growing popularity of both traditional and innovative energy drink variants, including sugar-free and organic options. Global brands like Red Bull and Monster, alongside regional players, have successfully penetrated the market, catering to the increasing demand for health-conscious beverages. The region's sports culture and tourism, highlighted by major events and a rising trend in sports tourism, have further fueled market expansion. The consumption of energy drinks is particularly prevalent among the younger population, with a significant portion of consumers seeking quick energy boosts to support their active lifestyles.

The market landscape is fragmented, with key players such as Abuljadayel Beverages Industries, Mahmood Saeed Group, Monster Beverage Corporation, Red Bull GmbH, and S. Spitz GmbH holding a substantial share. The demand for organic and sugar-free energy drinks is on the rise, driven by health concerns and a growing awareness of the benefits of clean-label products. Price sensitivity among consumers, especially during economic downturns, influences purchasing decisions, with retailers offering competitive pricing and promotions. The introduction of new products, such as Monster Energy Zero Sugar and Red Bull's Apricot-Strawberry flavor, reflects the industry's response to evolving consumer preferences. As the market continues to grow, companies are investing in innovative offerings to capture the attention of health-conscious consumers in the region.

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Middle East Energy Drinks Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Soft Drink Type

      1. 1.1.1 Energy Shots

      2. 1.1.2 Natural/Organic Energy Drinks

      3. 1.1.3 Sugar-free or Low-calories Energy Drinks

      4. 1.1.4 Traditional Energy Drinks

      5. 1.1.5 Other Energy Drinks

    2. 1.2 Packaging Type

      1. 1.2.1 Glass Bottles

      2. 1.2.2 Metal Can

      3. 1.2.3 PET Bottles

    3. 1.3 Distribution Channel

      1. 1.3.1 Off-trade

        1. 1.3.1.1 Convenience Stores

        2. 1.3.1.2 Online Retail

        3. 1.3.1.3 Supermarket/Hypermarket

        4. 1.3.1.4 Others

      2. 1.3.2 On-trade

    4. 1.4 Country

      1. 1.4.1 Qatar

      2. 1.4.2 Saudi Arabia

      3. 1.4.3 United Arab Emirates

      4. 1.4.4 Rest of Middle East

Middle East Energy Drinks Market Size FAQs

The Middle East Energy Drinks Market size is expected to reach USD 2.37 billion in 2024 and grow at a CAGR of 5.12% to reach USD 3.19 billion by 2030.

In 2024, the Middle East Energy Drinks Market size is expected to reach USD 2.37 billion.

Middle East Energy Drinks Market Report Snapshots

Middle East Energy Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030