Market Trends of middle east chocolate Industry
The younger population in the Middle East purchases more chocolates for special occasions such as Eid, Ramzan, and others, which resulted in more than 40% of sales in the chocolate segment in 2022
- The region has a large population of young people and the entire population in Middle Eastern countries, contributing to the increasing demand for chocolates in the region. In Saudi Arabia, milk chocolate is preferred, and consumption peaks around middle school age (13-16), while in 2022, 40% of UAE consumers consumed dark chocolate.
- Packaging remains consumers' first impression of chocolate confectioneries among other attributes, which determines the likelihood of purchasing. Flexible plastic is most popular, with some cartons used for boxed assortments and, in some cases, bars.
- Consumers in the Middle East are becoming more interested in premium chocolate confectionary items and are choosing luxurious confectionery, and they are increasingly seeking out high-end premium chocolate products in line with rising incomes and the increased desire for premium products.
- The Middle East’s love of confectionery is well known but its appetite for chocolate confectionery is changing, gradually moving toward more healthy ingredients. Health concerns are making dark chocolate and chocolate with nuts popular options.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Incorporation of functional ingredients is boosting demand for chocolates in the region
