Middle East & Africa UHT Milk Market Size (2024 - 2029)

Middle East & Africa UHT Milk Market Size Summary

The Middle East & Africa UHT milk market is experiencing significant growth, driven by the increasing demand for western packaged milk products that offer longer shelf life and the challenges posed by inadequate supply chain infrastructure for fresh milk, which necessitates cold storage. The region's youthful population, exposed to western-style food products, is further propelling the market's expansion. Despite the advantages, the market faces challenges such as the perceived loss of nutritional value during production and the higher cost compared to regular milk. Saudi Arabia stands out as a major market player, with its young demographic and high disposable income fueling the demand for UHT milk, particularly products requiring minimal refrigeration. Similarly, Egypt's lack of cold chain facilities has accelerated the adoption of UHT milk.

The distribution landscape in the Middle East & Africa is characterized by the dominance of supermarkets and hypermarkets, which play a crucial role in the market's growth. These retailers, heavily reliant on imports, have significantly increased their presence in the region. The market is fragmented, with numerous regional and domestic players, and is dominated by a few large companies, making market entry and expansion challenging. Strategic approaches such as mergers, acquisitions, and partnerships, along with new product development, are key tactics employed by leading companies to enhance their market presence. Notable players in the market include Dairy Farmers Of South Africa, Clover S.A., Coega Dairy, Parmalat, and Almarai, with innovations like Koita's organic UHT milk highlighting the ongoing efforts to cater to consumer preferences.