Market Share of Middle East and Africa Sweet Biscuits Industry
The Middle East and Africa Sweet Biscuits market is highly competitive owing to the presence of multiple regional and international players offering a wide range of sweet biscuit products. Some of the prominent players in the market are Britannia Industries Limited, Gandour, Deemah United Food Industries Corp Ltd, Tiffany Foods Ltd, and Yildiz Holding Inc., among others. Key companies are adopting strategic approaches such as product launches, partnerships,s and mergers and acquisitions to maintain their position in the market. For instance, in May 2022, the Azcco Global Group acquired the CRAZE biscuit brand which will be re-launched to the market with more than 40 varieties.
MEA Sweet Biscuits Market Leaders
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Britannia Industries Limited
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Gandour
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Deemah United Food Industries Corp Ltd
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Tiffany Foods Ltd
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Yildiz Holding Inc.
*Disclaimer: Major Players sorted in no particular order