MEA Ready to Drink Beverages Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.30 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
MEA Ready to Drink Beverages Market Analysis
The Middle East and African Ready to Drink Beverages Market is projected to register a CAGR of 8.3% during the forecast period.
Ready-to-drink beverages are gaining popularity in the region owing to their convenience, affordability, and wide availability of products. This helps to enhance the sales performance of ready-to-drink beverages. Healthy drinking has emerged as a key influence in the food and beverage sector. RTD energy drinks with less sugar and natural ingredients are anticipated to rise in popularity and keep capturing the interest of more consumers inclined toward health and fitness. Additionally, key brands in the region are experimenting with their product lines to fulfill the evolving taste and flavor preferences of consumers. For instance, in December 2021, Pepsico launched its Rockstar RTD energy drink, featuring a formula of Vitamin B, ginseng, and taurine in the UAE market.
Furthermore, the growing interest in healthy diets for achieving and maintaining weight loss signifies a huge potential for RTD fruit and vegetable juice. Alongside this, there is a rising demand for Halal-certified beverages as a certain section of the population in the region prefer processed food that comprises only ethically sourced ingredients.
MEA Ready to Drink Beverages Market Trends
This section covers the major market trends shaping the MEA Ready to Drink Beverages Market according to our research experts:
Increasing Inclination Toward Healthy and Convenience Drinking Habits
There is a huge demand for organic RTD beverages made from plant-based protein as consumers prefer to drink healthy and organic-certified beverages in the region. The demand for plant-based ready to drink beverages, such as oat and soy milk yogurt drinks, has been steady due to the nutrients in them. Further, the growing popularity of clean-label RTD beverages has increased to a broader demographic, among people from different generations and lifestyles looking for convenient, high-quality nourishment that fits into their daily routines. Key brands are also capturing the trend by offering new products in the clean-label and organic categories. For instance, in January 2021, Koita, a UAE-based dairy company, declared the launch of new organic almond and coconut RTD in the United Arab Emirates, along with other countries. Further, the growing prevalence of lifestyle diseases, such as diabetes, obesity, and cardiovascular diseases, among young consumers is expected to boost the demand for plant-based and low-calorie ready to drink beverages.
Saudi Arabia is the Fastest Growing Market
In Saudi Arabia, ready to drink (RTD) coffee, functional beverages, and milk-based drink have been gaining a deeper foothold as young consumers are increasingly preferring convenience snacking. Further, unsweetened ready to drink functional beverages and fruit juices are becoming more popular as customers attempt to eliminate the excess calories brought on by added sugar. Thus, leading brands have come up with a different variety of RTD drinks, such as sugar-free and low-calorie RTD drinks, in the market. For instance, in March 2020, Dubai Energy Drink debuted its line of energy drinks in the United States, Nigeria, and the United Arab Emirates. These beverages are reasonably-priced and stevia-based sugar-free alternatives that have no calories. Additionally, growing participation in fitness activities and leisure sports is estimated to push the demand for energy drinks and protein-based RTD beverages. For instance, according to the new findings revealed in July 2022 through a consumer survey conducted by Saudi Arabia's General Authority for Statistics, 48.2% of people across the country practice some physical and sporting activity for at least 30 minutes a week.
MEA Ready to Drink Beverages Industry Overview
The Middle East and African ready to drink beverages market is fragmented, with regional and international players offering a wide range of ready to drink tea, coffee, and energy drinks. These companies are trying to maintain their dominance in the market. The major players operating in the ready to drink beverages market are Nestle SA, PepsiCo, Danone SA, The Coca-Cola Company, and Almarai, among others. Several regional players are focusing on expanding their RTD product range, opening new facilities for market penetration in the region, and strengthening their hold over online and offline retail stores. Further, leading companies are increasingly launching innovative RTD beverages and indulging in marketing campaigns to target potential consumers. For instance, in May 2022, SADAFCO declared the launch of a plant-based beverage called SAUDIA Oat Milk in the UAE market.
MEA Ready to Drink Beverages Market Leaders
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Danone SA
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Pepsico
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Nestle S.A.
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The Coca-Cola Company
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Almarai
*Disclaimer: Major Players sorted in no particular order
MEA Ready to Drink Beverages Market News
- July 2022: Arla Foods declared an investment of USD 43 million for expanding its ready to drink product line in the Middle East, Asia, and Europe regions.
- May 2022: Emirates Food Industries, under its subsidiary National Dairy, launched Hayatna ready-to-consume dairy products in the United Arab Emirates. The range of products includes long-life milk, fresh milk, fresh flavored milk, fresh laban, and fresh yogurt, among others.
- April 2021: The Coca-Cola Company declared that its subsidiary Honest Tea has broadened up its bottled beverage portfolio by launching Honest Yebra Mate RTD tea in the Saudi Arabian market.
MEA Ready to Drink Beverages Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Tea
5.1.2 Coffee
5.1.3 Energy Drinks
5.1.4 Fruit and Vegetable Juice
5.1.5 Dairy-based Beverages
5.1.6 Other Product Types
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 Saudi Arabia
5.3.2 United Arab Emirates
5.3.3 South Africa
5.3.4 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Strategies Adopted By Leading Players
6.3 Company Profiles
6.3.1 Nestle SA
6.3.2 PepsiCo
6.3.3 Danone SA
6.3.4 The Coca-Cola Company
6.3.5 Almarai
6.3.6 Monster Energy
6.3.7 Red Bull GmbH
6.3.8 Alokozay Group
6.3.9 Glanbia PLC
6.3.10 Kering Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
MEA Ready to Drink Beverages Industry Segmentation
Ready to drink (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. There are different types of RTD beverages, each serving a different purpose. As per the scope, prominent product categories, including tea, coffee, energy drinks, fruit and vegetable juice, etc., are considered.
The Middle East and African ready-to-drink beverages market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into tea, coffee, energy drinks, fruits and vegetable juices, dairy-based beverages, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across the region, comprising the United Arab Emirates, Saudi Arabia, South Africa, and the Rest of the Middle East and Africa. For each segment, the market sizing and forecasts are provided in terms of value in USD million.
| Product Type | |
| Tea | |
| Coffee | |
| Energy Drinks | |
| Fruit and Vegetable Juice | |
| Dairy-based Beverages | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Stores | |
| Other Distribution Channels |
| Geography | |
| Saudi Arabia | |
| United Arab Emirates | |
| South Africa | |
| Rest of Middle East and Africa |
MEA Ready to Drink Beverages Market Research FAQs
What is the current Middle East and Africa Ready to Drink Beverages Market size?
The Middle East and Africa Ready to Drink Beverages Market is projected to register a CAGR of 8.30% during the forecast period (2024-2029)
Who are the key players in Middle East and Africa Ready to Drink Beverages Market?
Danone SA, Pepsico, Nestle S.A., The Coca-Cola Company and Almarai are the major companies operating in the Middle East and Africa Ready to Drink Beverages Market.
What years does this Middle East and Africa Ready to Drink Beverages Market cover?
The report covers the Middle East and Africa Ready to Drink Beverages Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East and Africa Ready to Drink Beverages Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Middle East and Africa Ready to Drink Beverages Industry Report
Statistics for the 2024 Middle East and Africa Ready to Drink Beverages market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East and Africa Ready to Drink Beverages analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
