Market Size of Middle East and Africa Protective Packaging Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.60 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Protective Packaging Market Analysis
The Middle East and Africa protective packaging market is expected to register a CAGR of 4.6% during the forecast period 2020 - 2025. Protective packaging is one of the significant packaging techniques used for packaging of various ends user industry products, such as consumer electronics, pharmaceutical, and automotive, among others that safeguard and shield core product from damages during transportation or storage.
- The Middle East & Africa region will witness a growth in the e-commerce market during the forecast period. The increasing internet, smartphone, and social media penetration in the region, coupled with lower prices, a wide range of product selection, and a more convenient method of buying than instore, is augmenting the growth. According to internet world statistics, the penetration of the internet in the middle east in 2019 accounted for 67.2% as compared to the global internet penetration rate.
- Moreover, according to go gulf, estimated retail e-commerce sales in MENA will account for USD 49 billion in 2021 from USD 18.67 billion in 2016. The e-commerce penetration as a percentage of total retail sales in the MENA region accounted for 1.9 %, in GCC countries 3%, in UAE 4%, in Saudi Arabia 3.8%, and Egypt 2.5%. Also, electronics, fashion, beauty, and grocery constitute 80% of the market. Such instances majorly relate to the adoption of protective packaging for shipping purposes.
- The proper selection of protective packaging solutions primarily depends on the type of product and industry where it is being used for packaging and may require the selection of products that are suitable for anti-static packaging needs. Selection factors may include product type, material, dimensional specifications, and other features. Specific to the market demand, the new-age protective packaging materials have led to the market vendors pushing for sustainability and offering products that are reusable and recyclable.
- In the present market scenario, protective packaging vendors are pulling up their sleeves to create a positive experience for their end-users. Customer retention for a business is beneficial, as it helps to gain the trust of prospective and potential customers.
- Further, the protective packaging market is expected to witness significant growth post-covid-19 pandemic as people would continue to prefer online mode of delivery for the products, and the e-commerce market is expected to grow significantly, which would drive the studied market for next year and a half.
MEA Protective Packaging Industry Segmentation
Protective packaging are materials that are built to protect and add buffer to a product from potential harm or damages/destruction while shipping or warehousing. Protective packaging can be used either as a primary packaging or secondary packaging material depending upon the products' end-use application. The scope of the market is comprehensive and is limited to Middle East and Africa.
| Material Type | |
| Plastics | |
| Paper and Paperboard | |
| Other Material Types |
| Product Type | |||||
| |||||
| |||||
| Foam Based |
| End-user Vertical | |
| Food and Beverage | |
| Pharmaceutical | |
| Consumer Electronics | |
| Beauty and Homecare | |
| Other End-user Verticals |
| Country | |
| United Arab Emirates | |
| Saudi Arabia | |
| Rest of Middle East and Africa |
Middle East and Africa Protective Packaging Market Size Summary
The Middle East and Africa protective packaging market is poised for growth, driven by the increasing demand from various end-user industries such as consumer electronics, pharmaceuticals, and automotive. Protective packaging plays a crucial role in safeguarding products during transportation and storage, which is becoming increasingly important with the rise of e-commerce in the region. The expansion of the e-commerce sector, fueled by higher internet and smartphone penetration, is significantly contributing to the demand for protective packaging solutions. As online shopping continues to grow, the need for effective packaging that ensures product safety and integrity during transit is becoming more pronounced. This trend is further supported by the shift towards sustainable packaging materials, with vendors focusing on reusable and recyclable options to meet market demands.
The market landscape is characterized by a moderate level of fragmentation, with numerous players offering innovative packaging solutions. Companies are actively engaging in strategic initiatives such as mergers, acquisitions, and partnerships to enhance their market presence and capture a larger share. Recent developments in the industry include the introduction of sustainable packaging materials and collaborations aimed at reducing plastic waste. The use of corrugated board is gaining popularity due to its recyclability and sustainability, contrasting with traditional polymer-based alternatives. As the market evolves, protective packaging vendors are increasingly prioritizing customer experience and retention, recognizing the importance of building trust with consumers in a competitive e-commerce environment.
Middle East and Africa Protective Packaging Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Industry Attractiveness - Porter's Five Forces Analysis
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1.2.1 Bargaining Power of Suppliers
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1.2.2 Bargaining Power of Buyers/Consumers
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1.2.3 Threat of New Entrants
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1.2.4 Threat of Substitute Products
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1.2.5 Intensity of Competitive Rivalry
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1.3 Market Drivers
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1.3.1 Growing Trend of Sustainability
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1.3.2 Rising Trend of E-commerce
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1.4 Market Challenges
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1.4.1 Alternative Forms of Packaging
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1.5 Assessment of Impact of COVID-19 on the market
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2. MARKET SEGMENTATION
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2.1 Material Type
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2.1.1 Plastics
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2.1.2 Paper and Paperboard
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2.1.3 Other Material Types
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2.2 Product Type
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2.2.1 Rigid
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2.2.1.1 Molded Pulp
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2.2.1.2 Paperboard-based Protectors
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2.2.1.3 Insulated Shipping Containers
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2.2.2 Flexibles (Mailers, Paper Full, and Air Pillows)
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2.2.2.1 Bubble Wraps
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2.2.3 Foam Based
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2.3 End-user Vertical
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2.3.1 Food and Beverage
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2.3.2 Pharmaceutical
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2.3.3 Consumer Electronics
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2.3.4 Beauty and Homecare
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2.3.5 Other End-user Verticals
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2.4 Country
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2.4.1 United Arab Emirates
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2.4.2 Saudi Arabia
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2.4.3 Rest of Middle East and Africa
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Middle East and Africa Protective Packaging Market Size FAQs
What is the current Middle East and Africa Protective Packaging Market size?
The Middle East and Africa Protective Packaging Market is projected to register a CAGR of 4.60% during the forecast period (2024-2029)
Who are the key players in Middle East and Africa Protective Packaging Market?
Sealed Air Corporation , Huhtamaki Group, Crown Holdings, Inc., DS Smith PLC and International Paper Company are the major companies operating in the Middle East and Africa Protective Packaging Market.
