Market Trends of Middle-East and Africa Pressure Sensitive Adhesives (PSA) Industry
This section covers the major market trends shaping the MEA Pressure Sensitive Adhesives PSA Market according to our research experts:
Packaging Industry to Dominate the Market
- Pressure-sensitive adhesives (PSAs), specifically offer several advantages for the packaging industry. Some of the advantages include:
- PSAs offer a timely way to make products compliant and shelf-ready. Pressure-sensitive adhesives are safer than glue sticks and more discrete than traditional tape. Unlike glue sticks, pressure-sensitive adhesives do not require heat during application. The absence of heat eliminates burns and increases safety among plant workers. Additionally, PSAs are less intrusive on packaging graphics, providing the required adhesion without sacrificing the brand image. Pressure-sensitive adhesives are less visible packaging solutions, which preserve the brand and maximise the impact.
- Application of pressure-sensitive adhesives is time-saving, as there is no need to wait until they cure. The moment they are applied, they compress the substrate, right at the moment when adhesion takes place. Instant bonding increases the processing speed, as well as improves production.
- PSAs provide a bond that removes cleanly without damaging the packaging or leaving behind residue. Preserving brand image adds to your consumer appeal.
- Hence, owing to the above-mentioned factors and the significantly growing packaging industry in the Middle-East & Africa packaging industry is likely to dominate the market studied.
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Acrylic Resin to Dominate the Market
- Acrylics co-polymers are known to be one of the most widely-used polymers for manufacturing pressure sensitive adhesives.
- These co-polymers are made from a variety of acrylic monomers. These monomers offer viscoelastic performance characteristics. Moreover, numerous high-performance applications, which demand coating thickness and material properties, use acrylic borne PSAs.
- Solvent-borne thermoplastic acrylic resin has good substrate adhesion, making it well suited for UV coating and metallic and pigmented base coats on substrates of ABS, ABS+PC, PS, PC, and metals.
- Acrylic resin-borne adhesives are finding growing applications in the aerospace and marine sectors.
- Hence owing to the above-mentioned factors, acrylic resin types is expected to dominate the market studied during the forecast period.
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