MEA Pouch Packaging Market Size (2024 - 2029)

MEA Pouch Packaging Market Analysis

The MEA Pouch Packaging Market size is estimated at USD 2.03 billion in 2024, and is expected to reach USD 2.67 billion by 2029, growing at a CAGR of 5.59% during the forecast period (2024-2029). In terms of shipment volume, the market is expected to grow from 21.46 billion units in 2024 to 26.79 billion units by 2029, at a CAGR of 4.54% during the forecast period (2024-2029).

• Pouch Packaging involves using flexible materials such as plastic, paper, and aluminum foil to create pouches for various consumer products. Pouch packaging has become a dominant and versatile packaging solution in the global market, offering benefits like cost-effectiveness and convenience. These pouches come in different sizes and shapes, making them suitable for packaging various items, from food and beverages to personal care products and pharmaceuticals. In the Middle East and Africa, the packaging industry is undergoing a significant transformation due to shifting consumer preferences, increased urbanization, and the need for innovative packaging solutions, resulting in increased demand for pouch packaging.
• Economic development in the countries in the region has given rise to an expanding consumer base and increased disposable income. As more consumers have access to retail chains and global brands, the demand for innovative and appealing packaging solutions like pouches has surged. With an increasing prevalence of e-commerce in MEA, pouch packaging has proven to be an excellent solution to protect products during transit. The lightweight and durable nature of pouches is well-suited for this purpose. Pouch packaging is being enhanced with features like resealable zippers and spouts for easy pouring. These added conveniences cater to the modern, on-the-go lifestyles of consumers.
• The Middle East and Africa region has seen a surge in the use of retort pouches for products like ready-to-eat meals. The high-temperature resistance and extended shelf life are advantageous in regions with challenging climatic conditions. Moreover, there has been a significant demand for aseptic pouches, which are used widely in food and beverages, pharmaceuticals, cosmetics, and personal care sectors.
• In February 2023, to boost plastic trade between India and the United Arab Emirates, the government-sponsored Plastics Export Promotional Council (Plexconcil) announced signing a memorandum of understanding with AI Fajer Information and Services. The trend toward sustainable packaging continued, with consumers and brands seeking eco-friendly pouch packaging options. This involved considerations for recyclability and reduced environmental impact.

MEA Pouch Packaging Industry Segmentation

Pouch packaging is a flexible product made from barrier films, paper, or foil, depending on the end-user’s requirement. The report analyzes the factors that impact geopolitical developments in the market studied based on the prevalent base scenarios, key themes, and end-user industries-related demand cycles. The analysis is based on the market insights captured through secondary research and the primaries. The market also covers the major factors impacting the growth of the pouch market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content that is or is to be packed inside the pouch packaging solution. The scope of the study is limited to B2B demand.

The Middle East and Africa pouch packaging market is segmented by material type (paper, plastic, and aluminum), resin type - plastic (polyethylene, polypropylene, PET, PVC, EVOH, and other resins), product (flat [pillow and side seal] and stand up), type (standard, aseptic, retort, and hot fill), end-user industry (food [candy and snack food, processed food, fresh produce, dairy products, pet food, meat, poultry, seafood, and other food products], medical and pharmaceutical, personal care and household care, and other end-user industries), and country (United Arab Emirates, Saudi Arabia, Egypt, South Africa, Nigeria, Morocco, and Rest of Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) and volume (Units) for all the above segments.