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Middle East and Africa Online Grocery Delivery Market Size (2024 - 2029)

The Middle East and Africa online grocery delivery market is anticipated to experience significant growth, driven by increased internet access and urbanization in the region. The COVID-19 pandemic accelerated the adoption of online grocery delivery services as consumers turned to these platforms to avoid exposure during lockdowns. The market's expansion is further supported by the rising number of smartphone users and the influx of young people and immigrants in major cities, which has heightened the demand for convenient grocery delivery options. The preference for online shopping is bolstered by the convenience and time-saving benefits it offers, particularly among the influential consumer demographic aged 25 to 44.

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Market Size of Middle East and Africa Online Grocery Delivery Industry

MEA Online Grocery Delivery Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 26.40 %
Market Concentration Low

Major Players

MEA Online Grocery Delivery Market Major Players

*Disclaimer: Major Players sorted in no particular order

MEA Online Grocery Delivery Market Analysis

During the time frame of the forecast, the Middle East and Africa online grocery delivery market is expected to grow at a CAGR of about 26.4%. During the forecast period, the Middle East and Africa are expected to grow quickly because more people are getting access to the internet and moving to cities.

  • The outbreak of COVID-19 had a positive impact on the market. The preference for online grocery delivery apps improved rapidly as people stayed at home to contain the spread of the ongoing health crisis at that time. Grocery delivery applications became the savior of people in trying times.
  • In the last few years, grocery delivery apps have seen a sudden increase in the number of online grocery orders and a sudden increase in revenue.Large and small retailers alike were using grocery delivery platforms to reach out to people stuck at home.
  • The online grocery delivery market has grown because more people in the area have smartphones and more people have access to the internet.Changes in the region's population, like the growing number of young people and the large number of immigrants in big cities like Dubai, Abu Dhabi, and Johannesburg, have also led to a rise in the number of people who want online grocery delivery services.
  • Online grocery shopping has many advantages over going to a store in person, like not having to spend time or money getting there or waiting in long lines to pay. It also offers the additional benefit of instinctive buying from home comfort. A population aged between 25 and 44 is considered the most influential consumer base in the Middle East and Africa, opting for online grocery delivery over conventional ones.

MEA Online Grocery Delivery Industry Segmentation

In terms of service types, the market is segmented into retail delivery, quick commerce, and meal kit delivery, and the geographical scope of the report includes the UAE, Saudi Arabia, South Africa, and the rest of the Middle East and Africa.

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Middle East and Africa Online Grocery Delivery Market Size Summary

The Middle-East and Africa online grocery delivery market is experiencing significant growth, driven by increased internet access and urbanization. The COVID-19 pandemic accelerated this trend as consumers turned to online grocery delivery services to avoid exposure to the virus. This shift in consumer behavior has led to a surge in online orders and revenue for grocery delivery apps, with both large and small retailers leveraging these platforms to reach customers. The region's demographic changes, such as a growing young population and a high number of immigrants in major cities, have further fueled the demand for online grocery services. The convenience of shopping from home, coupled with the appeal of avoiding travel and long queues, has made online grocery delivery particularly attractive to the influential consumer base aged 25 to 44.

The retail delivery segment has emerged as a dominant force in the industry, with mobile apps playing a crucial role in facilitating grocery deliveries and offering features like extensive menus and customer loyalty programs. The growth of quick commerce, spurred by the pandemic, has also contributed to the market's expansion, with companies competing to offer rapid delivery times. In Saudi Arabia, government initiatives and investments in grocery and food delivery services have bolstered the market, while global players' acquisitions of local companies have further strengthened the sector. Market players are increasingly focusing on tier-two cities to tap into new customer bases, and collaborations with restaurants and acquisitions of smaller services are common strategies. Notable players in the region include InstaShop, Trolley Trading, El Grocer, Kibsons International LLC, and NRTC Fresh, all of which are actively innovating and expanding their offerings to meet evolving consumer needs.

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Middle East and Africa Online Grocery Delivery Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Service Type

      1. 2.1.1 Retail Delivery

      2. 2.1.2 Quick Commerce

      3. 2.1.3 Meal Kit Delivery

    2. 2.2 Geography

      1. 2.2.1 UAE

      2. 2.2.2 Saudi Arabia

      3. 2.2.3 South Africa

      4. 2.2.4 Rest of Middle East and Africa

Middle East and Africa Online Grocery Delivery Market Size FAQs

The Middle East and Africa Online Grocery Delivery Market is projected to register a CAGR of 26.40% during the forecast period (2024-2029)

InstaShop, Trolley Trading, elgrocer, Kibsons International LLC and NRTC Fresh are the major companies operating in the Middle East and Africa Online Grocery Delivery Market.

Middle East and Africa Online Grocery Delivery Report Snapshots

Middle-East and Africa Online Grocery Delivery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)