Middle-East and Africa Online Grocery Delivery Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Middle East and Africa online grocery delivery market is segmented by service types (retail delivery, quick commerce, and meal kit delivery), geography (UAE, Saudi Arabia, South Africa, and the Rest of the Middle East and Africa), and market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

MEA Online Grocery Delivery Market Size

Compare market size and growth of Middle East and Africa Online Grocery Delivery Market with other markets in Food & Beverage Industry

MEA Online Grocery Delivery Market Analysis

The Middle East and Africa Online Grocery Delivery Market is expected to register a CAGR of 26.4% during the forecast period.

  • The outbreak of COVID-19 had a positive impact on the market. The preference for online grocery delivery apps improved rapidly as people stayed at home to contain the spread of the ongoing health crisis at that time. Grocery delivery applications became the savior of people in trying times.
  • In the last few years, grocery delivery apps have seen a sudden increase in the number of online grocery orders and a sudden increase in revenue.Large and small retailers alike were using grocery delivery platforms to reach out to people stuck at home.
  • The online grocery delivery market has grown because more people in the area have smartphones and more people have access to the internet.Changes in the region's population, like the growing number of young people and the large number of immigrants in big cities like Dubai, Abu Dhabi, and Johannesburg, have also led to a rise in the number of people who want online grocery delivery services.
  • Online grocery shopping has many advantages over going to a store in person, like not having to spend time or money getting there or waiting in long lines to pay. It also offers the additional benefit of instinctive buying from home comfort. A population aged between 25 and 44 is considered the most influential consumer base in the Middle East and Africa, opting for online grocery delivery over conventional ones.

MEA Online Grocery Delivery Industry Overview

The online grocery delivery industry in the Middle East and Africa has been rapidly changing and upgrading over the past few years. Market players are frequently launching new strategies. These players are investing more in R&D to understand the needs of the people in the region and make changes to their services. Additionally, these players are targeting tier-two cities in the region, as the market in big cities is getting saturated with many online food delivery services. The major strategy followed by these services is either collaborating with famous restaurants or acquiring small grocery delivery services in the region. A few of the prominent players in the region are InstaShop, Trolley Trading, El Grocer, Kibsons International LLC, and NRTC Fresh.

In January 2023, Deliveroo UAE introduced a brand new in-app round-up feature. The feature is designed to help its customers donate to communities in need throughout the UAE sub-region. The feature has been introduced in collaboration with licensed, local non-profit organizations. The first partner to benefit from these donations is said to be the Emirates Red Crescent. The program is a portion of Deliveroo's Full Life campaign, working to tackle the global food crisis.

MEA Online Grocery Delivery Market Leaders

  1. InstaShop

  2. Trolley Trading

  3. elgrocer

  4. Kibsons International LLC

  5. NRTC Fresh

  6. *Disclaimer: Major Players sorted in no particular order
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MEA Online Grocery Delivery Market News

  • July 2022: Considering the high level of competition in the market, the UAE's grocery delivery and quick commerce application 'Veppy.com' is allowing retailers to register their products on its website before its commercial launch at the end of August 2022. This was done in anticipation that the site could be in business right after its launch. Veppy.com makes shopping very personalized by recommending products based on what customers have bought on the site before and what the app has learned from that.
  • July 2022: Deliveroo UAE launched 'Hop,' a new rapid delivery service that only applies to grocery delivery. Deliveroo launched "Hop" in partnership with Choithrams in the UAE. The app is anticipated to help customers get groceries delivered in 15 minutes within a defined radius. The latest addition to Deliveroo's offerings is anticipated to help the company's growth during the forecast period.

MEA Online Grocery Delivery Market Report - Table of Contents

1. Middle East and Africa Food Delivery Market

2. INTRODUCTION

  • 2.1 Study Assumptions and Market Definition
  • 2.2 Scope of the Study

3. RESEARCH METHODOLOGY

4. EXECUTIVE SUMMARY

5. MARKET INSIGHTS

  • 5.1 Market Overview
  • 5.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 5.2.1 Bargaining Power of Suppliers
    • 5.2.2 Bargaining Power of Consumers
    • 5.2.3 Threat of New Entrants
    • 5.2.4 Threat of Substitute Products
    • 5.2.5 Intensity of Competitive Rivalry
  • 5.3 Impact of COVID-19 on the Market

6. MARKET DYNAMICS

  • 6.1 Market Drivers
    • 6.1.1 Increasing Urbanization
    • 6.1.2 Growing Disposable Income
  • 6.2 Market Restraints
    • 6.2.1 High-price and additional delivery charges

7. MARKET SEGMENTATION

  • 7.1 By Service Type
    • 7.1.1 Retail Delivery
    • 7.1.2 Quick Commerce
    • 7.1.3 Meal Kit Delivery
  • 7.2 Geography
    • 7.2.1 UAE
    • 7.2.2 Saudi Arabia
    • 7.2.3 South Africa
    • 7.2.4 Rest of Middle East and Africa

8. COMPETITIVE LANDSCAPE

9. INVESTMENT ANALYSIS

10. FUTURE OUTLOOK OF THE MARKET

  • 10.1 InstaShop
    • 10.1.1 Trolley Trading
    • 10.1.2 elgrocer
    • 10.1.3 Kibsons International LLC
    • 10.1.4 NRTC Fresh
    • 10.1.5 Springbok Butchery
    • 10.1.6 noon Grocery
    • 10.1.7 Talabat.com
    • 10.1.8 nownow
    • 10.1.9 Freshtohome
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MEA Online Grocery Delivery Industry Segmentation

In terms of service types, the market is segmented into retail delivery, quick commerce, and meal kit delivery, and the geographical scope of the report includes the UAE, Saudi Arabia, South Africa, and the rest of the Middle East and Africa.

By Service Type Retail Delivery
Quick Commerce
Meal Kit Delivery
Geography UAE
Saudi Arabia
South Africa
Rest of Middle East and Africa
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MEA Online Grocery Delivery Market Research FAQs

What is the current Middle East and Africa Online Grocery Delivery Market size?

The Middle East and Africa Online Grocery Delivery Market is projected to register a CAGR of 26.4% during the forecast period (2025-2030)

Who are the key players in Middle East and Africa Online Grocery Delivery Market?

InstaShop, Trolley Trading, elgrocer, Kibsons International LLC and NRTC Fresh are the major companies operating in the Middle East and Africa Online Grocery Delivery Market.

What years does this Middle East and Africa Online Grocery Delivery Market cover?

The report covers the Middle East and Africa Online Grocery Delivery Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Middle East and Africa Online Grocery Delivery Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Middle East and Africa Online Grocery Delivery Industry Report

Statistics for the 2025 Middle East and Africa Online Grocery Delivery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East and Africa Online Grocery Delivery analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Middle East and Africa Online Grocery Delivery Report Snapshots

Middle-East and Africa Online Grocery Delivery Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)