MEA Nutricosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Middle East and Africa Nutricosmetics Market is segmented by Product Type (Skin Care, Hair Care, Weight Management, and Others), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies/Drug Stores, Online Retail Channels, and Others), and Geography (South Africa, Saudi Arabia, United Arab Emirates, Nigeria, and the Rest of Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above-mentioned segments.

MEA Nutricosmetics Market Size

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MEA Nutricosmetics Market Analysis

The Middle East & Africa Nutricosmetics Market is expected to register a CAGR of 7.93% during the forecast period.

Beauty supplements look promising to treat nutritional deficiencies and support brighter and younger skin, stronger nails, and longer hair with an overall younger appearance. These supplements are offered in different formats such as capsules, powder, liquids, etc. to fulfill individual needs. Middle East and African population are concerned with flawless skin and preventing aging skin. To maintain bright and radiant skin as a symbol of natural beauty, the trend to consume beauty supplements is rising in the region. The demand for beauty supplements is being driven by the rising awareness among consumers that beauty supplements are a convenient way to promote healthy skin without a tedious nightly routine. Skin health supplements are reaching a wider audience with a multitude of benefits with terms like organic, natural, plant-derived, and non-GMO becoming greatly visible in the market. Beauty supplements are a recent trend in the market backed by scientific claims of improving skin elasticity, hydration, and other beauty benefits, further supporting market demand.

Obesity rates have risen rapidly over the past decade in the Middle East and African countries. According to the World Obesity Atlas 2022, 50% of South African women will be obese by 2030. Thus, the rising overweight and obesity instances among the population are to support the consumption of weight management supplements.

MEA Nutricosmetics Industry Overview

The Middle East and Africa Nutricosmetics market is highly fragmented owing to the presence of various international, regional, and local players. The key players in the market are Herbalife International of America, Inc., Beiersdorf AG, and Amway Corp. among others. The market players are increasing their investments in R&D and marketing and expanding their presence, to maintain their position in the market and offer innovative nutricosmetics products. The market giants have been expanding their geographical presence by strengthening their distribution channels in the potential countries of the region. Global brands are introducing their products in the Middle East and African countries to enhance their geographic presence.

MEA Nutricosmetics Market Leaders

  1. Herbalife International of America, Inc.

  2. Beiersdorf AG

  3. Amway Corp.

  4. NATURA &CO

  5. Wipro Limited (Canway)

  6. *Disclaimer: Major Players sorted in no particular order
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MEA Nutricosmetics Market News

In September 2022, H&H Group, a global health and nutrition company, launched its brand called Swisse in the United Arab Emirates. The brand offers a range of wellness and beauty supplements including multivitamins, Collagen+, Collagen Glow Powder, and others. The company aimed to expand its presence in the Middle East countries.

In August 2022, Dose & Co launched its new Beauty Collagen Unflavored in South Africa Market. The company claimed that the supplement is a blend of efficacious and skin-loving ingredients and scientifically proven to improve hydration levels and skin elasticity, as well as reduce the appearance of fine lines in 12 weeks.

In October 2021, HRC, a Japan-based women's beauty and well-being product, launched its brand PWB in the United Arab Emirates. The brand claims to offer authentic beauty supplements made from lab-tested and fine-quality ingredients. The brand offers a variety of supplement products including Rose Hip, Royal Jelly, B6, and others.

MEA Nutricosmetics Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Rising Trend of Ingestible Beauty Products
    • 4.1.2 Growing demand for Nutrient-Enriched Cosmetic Products
  • 4.2 Market Restraints
    • 4.2.1 Availability of Counterfeit Beauty Supplements Products
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Skin Care
    • 5.1.2 Hair Care
    • 5.1.3 Nail Care
  • 5.2 Form
    • 5.2.1 Tablets and Capsules
    • 5.2.2 Powder and Liquid
    • 5.2.3 Gummies and Soft Chews
  • 5.3 Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Drug Stores/Pharmacies
    • 5.3.3 Specalist Stores
    • 5.3.4 Online Retail Stores
    • 5.3.5 Other Distribution Channel
  • 5.4 Geography
    • 5.4.1 South Africa
    • 5.4.2 Saudi Arabia
    • 5.4.3 United Arab Emirates
    • 5.4.4 Nigeria
    • 5.4.5 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Beiersdorf AG
    • 6.3.2 Herbalife International of America, Inc.
    • 6.3.3 Amway Corp.
    • 6.3.4 NATURA &CO
    • 6.3.5 Wipro Limited (Canway)
    • 6.3.6 Corium Skincare
    • 6.3.7 OZNaturals
    • 6.3.8 H&H Group
    • 6.3.9 Dose & Co
    • 6.3.10 HRC
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. DISCLAIMER

**Subject to Availability
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MEA Nutricosmetics Industry Segmentation

Nutricosmetics are ingredients or products that act as nutritional supplements that support the structure and function of nails, skin, and hair. Such supplements are taken orally to provide beauty benefits. The scope of the Middle East and African Nutricosmetics market includes segmentation of the market based on product type, distribution channel, and geography. Based on product type, the market is segmented into skincare, hair care, and nail care. Based on the form, the market is segmented into tablets and capsules, powder and liquid, and gummies and soft chews. on the basis of distribution channels, the market is segmented into supermarkets/hypermarkets, drug stores/pharmacies, specialist stores, online retailers, and other distribution channels. By geography, the market is segmented into South Africa, Saudi Arabia, the United Arab Emirates, Nigeria, and the Rest of the Middle East and Africa. The report offers market size and forecast in terms of value in USD million for all the above segments.

Product Type Skin Care
Hair Care
Nail Care
Form Tablets and Capsules
Powder and Liquid
Gummies and Soft Chews
Distribution Channel Supermarkets/Hypermarkets
Drug Stores/Pharmacies
Specalist Stores
Online Retail Stores
Other Distribution Channel
Geography South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Rest of Middle East and Africa
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MEA Nutricosmetics Market Research FAQs

What is the current Middle East & Africa Nutricosmetics Market size?

The Middle East & Africa Nutricosmetics Market is projected to register a CAGR of 7.93% during the forecast period (2025-2030)

Who are the key players in Middle East & Africa Nutricosmetics Market?

Herbalife International of America, Inc., Beiersdorf AG, Amway Corp., NATURA &CO and Wipro Limited (Canway) are the major companies operating in the Middle East & Africa Nutricosmetics Market.

What years does this Middle East & Africa Nutricosmetics Market cover?

The report covers the Middle East & Africa Nutricosmetics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Middle East & Africa Nutricosmetics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

MEA Nutricosmetics Industry Report

Statistics for the 2025 Middle East & Africa Nutricosmetics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East & Africa Nutricosmetics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

MEA Nutricosmetics Market Report Snapshots

MEA Nutricosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)