Middle East and Africa Nutricosmetics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

In order to stay relevant in the African and Middle East nutricosmetics market, the consumers are seeking products that align well their body therefore which offers multiple benefits to them. Therefore, brands such as Corium Naturals founded by Vuyisile Zondi from South Africa, which offers natural and handmade skin products using traditional African beauty ingredients such as shea butter and coconut oil, which are 100% natural and certified by Ecocert, and are also packed with vitamins A, E, and F, so as to provide extra benefit to the consumers. Dietary supplement usage among women is high among the women in UAE, which, in turn, increases the demand for nutricosmetic ingredients. An increase in demand for skincare products, along with anti-aging and skin whitening products, is the most active driver for nutricosmetic products in countries such as the United Arab Emirates and Saudi Arabia.​

The South African consumers are increasingly becoming aware of the harmful effects of the environment such as UV rays, and the resultant effects that they can have on the skin. Typical effects of overexposure to the elements includes wrinkles, sagging, a loss of elasticity, and a lack of radiance. Furthermore, many women are situated in urban areas and are therefore exposed to allergens, irritant molecules, and fine particles emitted by vehicles which are responsible for premature skin aging and certain pathologies such as atopic dermatitis and psoriasis. Therefore, in order to reduce such effects, the women population in South Africa is expected to apply more cosmetics products, which are enriched with naturals ingredients and minerals such as vitamins, keratin, and Omega-3 Fatty Acid, etc.