Market Size of Middle East & Africa Meat Substitute Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.64 % |
| Market Concentration | Medium |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
MEA Meat Substitute Products Market Analysis
The Middle East and African meat substitute products market is projected to register a CAGR of 8.64% over the forecast period.
With the increase in global inhabitants settling in the Middle East and Africa, there has been increasing demand for various food products. Global campaigns and 'go vegetarian' promotions also influence the demand in these countries. Therefore, consumers are shifting toward vegetarian diets. Meat substitutes are also highly preferred by consumers. Market companies are launching products that are not only cooked like meat but are also healthier than meat. Products like seitan, tofu, mushrooms, tempeh, eggplant, jackfruit, lentils, eggplant, cauliflower, beans, and legumes are widely popular among vegan consumers.
People have begun to take responsibility for their health and well-being to avoid the risk of serious chronic diseases. People also avoid foods with more additives, paving the way for clean-labeled meat substitute products. Meat alternatives are likely to replace meat products in the region, with several restaurants launching vegetarian menus and customizing vegetarian foods as per the tastes of consumers. The predominantly consumed meat alternatives in the region are soy-based meat proteins. The region is experiencing many key players specializing in meat substitutes, which is likely to drive future market growth.
MEA Meat Substitute Products Industry Segmentation
Meat substitutes are food products made from plant-based ingredients and eaten as a replacement for meat. The Middle East and African meat substitute products market is segmented by type, distribution channel, and geography. By product type, the market is segmented into tofu, tempeh, TVP (textured vegetable protein), seitan, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retailers, and other distribution channels. By geography, the market is segmented into South Africa, United Arab Emirates, Saudi Arabia, Turkey, and Rest of Middle East and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | |
| Tofu | |
| Tempeh | |
| TVP (Textured Vegetable Protein) | |
| Seitan | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Store | |
| Online Retailers | |
| Other Distribution Channels |
| Geography | |
| South Africa | |
| United Arab Emirates | |
| Saudi Arabia | |
| Turkey | |
| Rest of Middle East and Africa |
Middle East & Africa Meat Substitute Market Size Summary
The Middle East and Africa meat substitute products market is experiencing significant growth, driven by increasing consumer awareness of health and environmental issues. As more people in the region adopt vegetarian diets, influenced by global campaigns and the rising popularity of ethnic Asian cuisines, the demand for meat substitutes is on the rise. Products such as seitan, tofu, and soy-based meat proteins are gaining traction as consumers seek healthier and cleaner-labeled alternatives to traditional meat. The market is further bolstered by the presence of key players and the introduction of innovative products that mimic the taste and texture of meat, catering to the preferences of those who still enjoy meat-based flavors.
The competitive landscape of the market is marked by strategic initiatives from major companies like Impossible Foods Inc., Beyond Meat Inc., and VBites Foods Ltd., which are expanding their presence and product offerings in the region. The establishment of plant-based meat factories and partnerships with local distributors highlight the growing investment in meat substitutes. As tourism and expatriate populations increase in countries like the United Arab Emirates and South Africa, the demand for sustainable and nutritious vegetarian options continues to rise. This trend is supported by a shift in consumer eating patterns towards more sustainable and health-conscious choices, positioning the Middle East and Africa as a promising market for meat substitute products.
Middle East & Africa Meat Substitute Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Tofu
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2.1.2 Tempeh
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2.1.3 TVP (Textured Vegetable Protein)
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2.1.4 Seitan
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2.1.5 Other Product Types
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Store
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2.2.3 Online Retailers
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 South Africa
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2.3.2 United Arab Emirates
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2.3.3 Saudi Arabia
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2.3.4 Turkey
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2.3.5 Rest of Middle East and Africa
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Middle East & Africa Meat Substitute Market Size FAQs
What is the current Middle East & Africa Meat Substitute Market size?
The Middle East & Africa Meat Substitute Market is projected to register a CAGR of 8.64% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Meat Substitute Market?
Impossible Foods Inc., Premier Foods PLC, The Campbell Soup Company, Beyond Meat Inc. and VBites Foods Ltd. are the major companies operating in the Middle East & Africa Meat Substitute Market.
