Market Trends of Middle East and Africa Laundry Appliances Industry
Smart Washing Machine is Dominating the Market
The smart washing machine market is expected to grow in the next few years due to the growing demand for energy-saving washing machines. Smart washing machines are increasingly producing energy-saving products to reduce carbon emissions and provide energy savings for consumers. The growth of washing machine energy efficiency can be attributed to stringent government regulations on domestic washing machines and technological advancements.
The smart washing machine uses wireless technology (WiFi,3G, Bluetooth, etc.) to talk and interact with other gadgets or networks. Hence, the price of a smart washing machine is much higher than that of a conventional washing machine. Smart washing machines cost between USD 650 and USD 2500, while a conventional washing machine costs between USD 100 and USD 1000.
The smart washing machine market is expected to witness a surge in the use of Artificial Intelligence. Artificial Intelligence (AI) is a form of artificial intelligence that simulates human intelligence. Smart washing machines are equipped with AI technology that allows them to think and act like humans. For example, the LG Electronics newly released LG Think smart washing machine uses Artificial Intelligence to analyze the wash load and suggest the wash settings accordingly.
UAE Washing Machine Drives the Growth of the Market
The United Arab Emirates is leading the region's laundry appliance market owing to the rising disposable income of the country's people, strong real estate, and the ex-pat population in the country.
The demand for washing machines in the UAE is driven by several factors, including population growth, urbanization, and increasing disposable income. The government of the UAE is promoting sustainable development and promoting energy efficiency, which influences consumer preferences and drives the demand for energy-efficient washing machines. The UAE has a relatively wealthy population with high disposable income. This allows people to invest in durable products, such as washing machines, and upgrade to high-end models with sophisticated features. Due to busy lifestyles and time constraints, people in the UAE, especially in urban areas, are increasingly turning to appliances that can save them time and make their household chores easier.
The need for eco-friendly appliances is in line with the government's objectives, so there are chances for manufacturers to offer energy-saving washing machines. The hospitality industry is booming, with more and more hotels and serviced apartments popping up, as well as vacation rentals. This means that more and more people are relying on washing machines to take care of their laundry needs. There are also more and more laundromats and more and more laundry service providers, which also means more and more commercial washing machines are in demand. In the UAE, they're offering excellent after-sale service and warranty support. They're also building strong distribution networks, which are key to success in this highly competitive market.
