Market Share of Middle East and Africa Laundry Appliances Industry
The Middle East & Africa Laundry Appliances market is fragmented and has the presence of many global players with a huge potential opportunity to grow. Major players are innovating products in the market to gain market share. Players are targeting consumers in high-end and middle-income segments so that they can reach out to them and also appreciate their products. However, manufacturers and retailers are facing difficulties in capturing the large market share of the MEA region as the region consists of 70 countries in total, is geographically distributed, and also has a varying degree of purchasing power across the region. Market share of brands such as LG has risen in the market in the past year from 5 to 10%, although there is tough competition in the market from other players in the market.
Middle East and Africa Laundry Appliances Market Leaders
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Panasonic Middle East
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LG Electronics
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Whirlpool SA
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Electrolux
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Samsung
*Disclaimer: Major Players sorted in no particular order
