MEA Home Appliances Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | > 5.00 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Home Appliances Market Analysis
The Middle East and Africa region is a mixture of different economies of which parts of the region are recovering from the economic crisis whereas some parts are performing financially well. The difference balances the market share for the region and the home appliances market in the Middle East and Africa is conjectured to grow eventually and score a growth number over the forecasted period. The Middle East and Africa Home Appliances Market is poised to grow at a CAGR of 5% by 2028. One thing that stays almost common across the region is the similarity among the consumers. The consumers are of high quality and price sensitive. They look for value for money and once the product satisfies their requirements, they are ready to experiment among the brands. The brands which offer value-added services like periodic after-sale service, extended warranty, replacing a faulty part if required, and simple and quick procedures of communication and servicing are the factors that are affecting the consumers' decision-making once they get a product that fits their requirements of quality and price.
Growing demand for new appliances has also been seen in the region with the high number of replacement cycles of old appliances. The increasing construction activities in most parts of the Middle East region are contributing to the market for inbuilt appliances. The observations from the study period revealed that there has been an increase in demand for compact and energy-efficient appliances. The drastically changing climatic conditions are also driving the manufacturers towards manufacturing such products. It is becoming a challenge for the manufacturers to reach the requirements of customers who are dynamic about their preferences. The demand for energy-efficient products is being followed by more compact models and the sleeker designs.
The impact of the Covid-19 crisis on consumer behavior and manufacturing trends has heightened the importance of digitalization and automation for the Home Appliances Market. Online-savvy consumers seeking personalized shopping experiences and competitive prices are pushing Home Appliances manufacturers to innovate on their existing workflows
MEA Home Appliances Market Trends
This section covers the major market trends shaping the MEA Home Appliances Market according to our research experts:
Economy Stability Is Going to Direct the Future Of The Market
The UAE home appliance industry faced difficulty during the COVID-19 pandemic in terms of growth due to the interruption in global trade. With several measures taken by the governments, the situation has become progressive, and gradually the economy and the industry started to settle. The consumers in UAE have started to accept VAT and changed prices whereas South Africa has come out of recession and the market for home appliances has started to record growth numbers. The market is estimated to grow constantly in the forecasted period with enriching economic stability in the respective region. The economic instability helped the local manufacturers and assemblers in scoring a moderate sales number which made a difference for them to save from hiked import charges and taxes associated with them. The various strategies like discounts/ various promotions applied during that period also contributed to the overall sales revenue for the segment.
Online Sales Are Increasing Yet Retail Stores Still Hold High Share in the Market
The retailing segment in the region is also changing its face. Though consumers are seeking for a shift from buying their appliances from traditional stores and are preferring online platforms, in majority regions the offline sales are still at the advantage side in the market share volume. Various hypermarkets, multi-brand stores managed to score a moderate number of sales volumes in most parts of the regions with dynamic promotional campaigns which helped the market to score the number even at the tough times. These strategies helped the market and the customers at the same time by contributing to the noticeable market share for the economy and for the customer to breath at the tough times because of the recession and hiked prices because of VAT introduction.
MEA Home Appliances Industry Overview
The report covers major international players operating in the home appliances market in the middle east and African region. The regions hold a great scope for newcomers to enter by providing higher qualitative appliances, with multi-functional features and products with connectivity features. The region holds a great scope for online distributors as well. Home appliance companies such as Whirlpool Corporation, Gorenje Group, Electrolux AB, Samsung Electronics, Haier Electronics, and others have a strong presence in the region.
MEA Home Appliances Market Leaders
Gorenje Group
Electrolux AB
Samsung Electronics
Whirlpool Corporation
Haier Electronics Group Co. Ltd,
*Disclaimer: Major Players sorted in no particular order
MEA Home Appliances Market News
- In June 2021, Gorenje, a leading European home appliance manufacturer announced its long-term strategic partnership with Better Life, a premium specialist home appliance retailer to further its reach in the UAE.
- In August 2022, Samsung Electronics forms new partnership with TOD. To grant smart TV users the first access to TOD TV app providing live sports and entertainment content.
MEA Home Appliances Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
4.5 Porters 5 Force Analysis
4.6 Technological Innovations
4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 Major Appliances
5.1.1 Refrigerators
5.1.2 Freezers
5.1.3 Dishwashing Machines
5.1.4 Washing Machines
5.1.5 Cookers & Ovens
5.2 Small Appliances
5.2.1 Vacuum Cleaners
5.2.2 Small Kitchen Appliances
5.2.3 Hair Clippers
5.2.4 Irons
5.2.5 Toasters
5.2.6 Grills & Roasters
5.2.7 Hair Dryers
5.2.8 Others
5.3 Distribution Channel
5.3.1 Supermarkets & Hypermarkets
5.3.2 Specialty Stores
5.3.3 E-Commerce
5.3.4 Others
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Analysis
6.2 Company Profiles
6.2.1 Whirlpool Corporation
6.2.2 Electrolux AB
6.2.3 LG Electronics
6.2.4 Samsung Electronics
6.2.5 Panasonic Corporation
6.2.6 Haier Electronics Group Co. Ltd,
6.2.7 BSH Hausgeräte GmbH
6.2.8 Arcelik A.S
6.2.9 Gorenje Group
6.2.10 Mitsubishi Electric Corporation*
- *List Not Exhaustive
7. FUTURE OF THE MARKET
8. APPENDIX
MEA Home Appliances Industry Segmentation
A complete background analysis of the Middle East and Africa Home Appliances Industry, which includes an assessment of the industry associations, overall economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview is covered in the report. Middle East and Africa Home Appliances Market is Segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers & Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills & Roasters, and Hair Dryers), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-Commerce and Others). The Report Offers Market Size and Forecasts for the Middle East and Africa Home Appliances Market in Value (USD Billion) for all the above Segments.
| Major Appliances | |
| Refrigerators | |
| Freezers | |
| Dishwashing Machines | |
| Washing Machines | |
| Cookers & Ovens |
| Small Appliances | |
| Vacuum Cleaners | |
| Small Kitchen Appliances | |
| Hair Clippers | |
| Irons | |
| Toasters | |
| Grills & Roasters | |
| Hair Dryers | |
| Others |
| Distribution Channel | |
| Supermarkets & Hypermarkets | |
| Specialty Stores | |
| E-Commerce | |
| Others |
MEA Home Appliances Market Research FAQs
What is the current MEA Home Appliances Market size?
The MEA Home Appliances Market is projected to register a CAGR of greater than 5% during the forecast period (2024-2029)
Who are the key players in MEA Home Appliances Market?
Gorenje Group, Electrolux AB, Samsung Electronics, Whirlpool Corporation and Haier Electronics Group Co. Ltd, are the major companies operating in the MEA Home Appliances Market.
What years does this MEA Home Appliances Market cover?
The report covers the MEA Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the MEA Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
MEA Home Appliance Industry Report
Statistics for the 2024 MEA Home Appliance market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. MEA Home Appliance analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
