Market Trends of Middle-East and Africa Freeze-dried Fruits and Vegetables Industry
This section covers the major market trends shaping the MEA Freeze-dried Fruits & Vegetables Market according to our research experts:
Bakery and Confectionery Segment Dominates the Market
There is an increasing emphasis on reformulating processed food products to make them healthier. The major manufacturers in the regional market are constantly looking for opportunities to formulate bakery and confectionery products, majorly using freeze-dried fruits and vegetables. Freeze-dried fruits and vegetables have high stability. The bakery and confectionery industry offers a lot of space for products, like bakery mixes, biscuits, cookies, and dessert toppings, which are shelf-stable. This is boosting the market for freeze-dried fruits and vegetables in the bakery and confectionery application segment.
South Africa is the Largest Market
Owing to the rapidly increasing demand for packaged or convenient food products among consumers in the country, the market is witnessed to grow at a faster rate in South Africa. This may, in turn, increase the demand for processed food ingredients among processed food manufacturers. South African consumers are focusing on increasing their consumption of healthier food products and are spending more on vegetables, owing to the rising health consciousness. Furthermore, they are focusing on critically analyzing the ingredients in food products and their impact on health. This provides growth opportunities for the players in the freeze-dried fruits and vegetables market in the country.
