Market Trends of Middle East and Africa Food Sweetener Industry
This section covers the major market trends shaping the MEA Food Sweetener Market according to our research experts:
South Africa is one of the Largest Market
The South African sweeteners market is dominated by sugar, and it continues to progress, in line with the GDP and expanding population. Uncertain regulations and prohibitive legislation in the country are affecting the profits of sugar substitutes and forcing manufacturers to go back to sugar or more natural sweeteners. Stevia, the natural, healthy alternative to sugar, has been approved for use in South Africa with the recent promulgation of new sweetener regulations. The plant is currently not commercially grown in Southern Africa, with the main international producers being China and India.
Sucrose is the Dominating Bulk Sweetener
Sucralose is a zero-calorie artificial sweetener, and Splenda is the most common sucralose-based product. Sucralose is made from sugar, that has been chemically altered to make it calorie free. A major trend being observed in the sucralose market, has been the drastic price reduction due to excessive supply. In the food and beverage industry, sucralose has its maximum usage; it is used as artificial sweetener products in confectionery, baked foods, and fizzy drinks. The sucralose market is expected to grow in the future, due to increasing number of health conscious people who prefer calorie-free sweetener. High blood sugar and diabetes patients prefer a calorie-free sweetener for use that fuels up the demand in the growth of sucralose consumption market.
