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Middle East & Africa Flavored Milk Market Size (2024 - 2029)

The Middle East and Africa flavored milk market is experiencing growth driven by increasing health concerns and shifting consumer preferences towards new flavors. The market size is influenced by the demand for dairy drinks, which are valued for their nutritional benefits, including high calcium content. Additionally, the rising popularity of plant-based milk, in response to vegan diet trends, is contributing to the market's expansion. Companies are also focusing on launching flavored milk products with enhanced functional properties, as well as low-sugar and fat-free options, to cater to the health-conscious and diabetic populations in the region.

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Market Size of Middle East & Africa Flavored Milk Industry

Middle East And Africa Flavored Milk Market Overview
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.50 %
Market Concentration Low

Major Players

Middle East And Africa Flavored Milk Market Key Players

*Disclaimer: Major Players sorted in no particular order

MEA Flavored Milk Market Analysis

The Middle East & African flavored milk market is expected to register a CAGR of 6.5% during the forecast period (2020-2025).

  • The flavored milk market in the region is driven by growing health concerns and the changing consumer preferences toward new flavors. Dairy drinks are considered ideal for adding value in terms of nutrition as they naturally contain high calcium content.
  • With the growing preferences toward a vegan diet, plant-based milk is also gaining popularity in the region. Furthermore, companies are observed to be launching flavored milk varieties with enhanced functional properties.
  • Moreover, they are offering low-sugar and fat-free varieties of flavored milk products in order to tap into the increased diabetic and health-conscious population.

MEA Flavored Milk Industry Segmentation

The Middle East & African flavored milk market is segmented by type into dairy-based and plant-based. By distribution channel, the market is segmented into supermarkets/ hypermarkets, convenience stores, specialist stores, online retail stores, and other distribution channels. The report also involves the geographical segmentation of the market.

By Type
Dairy-based
Plant-based
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Stores
Online Retail Stores
Other Distribution Channels
By Country
Saudi Arabia
South Africa
Rest of Middle East & Africa
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Middle East & Africa Flavored Milk Market Size Summary

The Middle East and Africa flavored milk market is experiencing significant growth, driven by increasing health consciousness and evolving consumer preferences for diverse flavors. Dairy drinks are valued for their nutritional benefits, particularly their high calcium content, making them a popular choice among health-conscious consumers. The rise of vegan diets has also contributed to the popularity of plant-based milk alternatives in the region. Companies are responding to these trends by introducing flavored milk varieties with enhanced functional properties, including low-sugar and fat-free options, to cater to the growing diabetic and health-conscious population. This shift is particularly evident in the United Arab Emirates, where fortified and functional foods and beverages are gaining traction as consumers seek to improve the nutritional quality of their diets.

In Saudi Arabia, the flavored milk segment is witnessing rapid growth, supported by government initiatives and a shift towards healthier lifestyles among younger consumers. Flavored milk is favored for its high nutritional value and lower sugar content, with popular flavors like banana, chocolate, and strawberry appealing to the younger demographic. The market is characterized by intense competition and fragmentation, with both international and regional players vying for market share through innovative flavors and attractive packaging. Companies such as Danone, Nestle S.A, FrieslandCampina, and Arla Foods are key players in this dynamic market, which offers ample opportunities for regional players to gain a competitive edge through substantial innovations in ingredients and packaging.

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Middle East & Africa Flavored Milk Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Dairy-based

      2. 2.1.2 Plant-based

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialist Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 By Country

      1. 2.3.1 Saudi Arabia

      2. 2.3.2 South Africa

      3. 2.3.3 Rest of Middle East & Africa

Middle East & Africa Flavored Milk Market Size FAQs

The Middle East & Africa Flavored Milk Market is projected to register a CAGR of 6.5% during the forecast period (2024-2029)

Danone, Nestle S.A, FrieslandCampina and Arla Foods are the major companies operating in the Middle East & Africa Flavored Milk Market.

MEA Flavored Milk Market Report Snapshots

Middle East and Africa Flavored Milk Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)