MEA Energy Bars Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.90 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
MEA Energy Bars Market Analysis
Middle East and Africa energy bar market is projected to grow at a CAGR of 6.9% during the forecast period (2020-2025).
- Consumers in the MENA region aspire to live better, thus, bridging the gap between nutrition and indulgence. Initially, energy bars were classified as a niche category, designed particularly for sports and athletes personnel. The growing demand for nutritional snacking and changing preference for energy bars as an on-the-go meal replacement is expected to fuel the market for energy bars in Middle East and African region, over the forecast period.
- Good for you' claims have dominated new product launches in the last four years. Availability with various options, from high protein to added fiber and allergen-free, these bars continue to offer consumers a convenient way to supplement their individual fitness, nutrition, and health.
- The e-commerce websites and chain stores have also adopted these health and wellness sections, in order to capture higher sales from the average consumers and daily exercisers.
MEA Energy Bars Market Trends
This section covers the major market trends shaping the MEA Energy Bar Market according to our research experts:
EVOLVING FITNESS TRENDS AND INCREASING DEMAND FOR INDULGENT ENERGY BARS
The demand for a healthier snack is growing in the region with more preference for high protein and nutrition intact snacks. Innovative flavors, packaging, and convenience attract consumers and drive impulse purchasing. Change in snack consumption patterns with consumers demanding healthier products is expected to continue and fuel the growth of the market. Rising obesity and the diabetic population in the region is another factor triggered the demand for healthy snacking. The annual snack bar sales (including energy bar) in the Middle East & Africa crossed 12.8 million Kg in 2016 and it continues to increase grow at a faster rate. Expanding supermarket/hypermarkets in the region is driving the impulse buying behavior of consumers by offering discounts and multiple varieties.
HYPERMARKET/SUPERMARKET EMERGES AS THE DOMINANT DISTRIBUTION CHANNEL
The demand for clean label energy bars with easily recognizable ingredients is also stealing the consumer's attention across various retail formats including hypermarkets/supermarkets. Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are dominant channels for the sales of energy bars in the Middle Eastern and North African countries. The positioning of functional snacks drives its sales growth in the mass merchandiser channels, as snack bars and other related products are often placed at the entrance, end of aisles display, in island bins, at the checkout, and/or in the designated snack food aisles that invariably attract consumers' attention.
MEA Energy Bars Industry Overview
Middle-East Energy Bar market is competitive with many foreign players occupying major share. Major players include- General Mills, Inc., Quest Nutrition LLC, Post Holdings, KIND LLC amongst others. New product development is the most adopted strategy, and it is in compliance with the consumer trend, i.e., the target segment helps in better positioning of the company. Athletes and fitness-freak consumers look forward to the content in the energy and protein bars rather than the different flavors in the various category. Companies with products in the energy bars market are benefitting and developing strategies to continue holding their position by introducing new variants in the category. Consumers prefer the innovation, an example of which is the addition of flavors and the inclusion of health-promoting ingredients.
MEA Energy Bars Market Leaders
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General Mills, Inc. (Nature Valley)
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Post Holdings
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Kind LLC
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Optimum Nutrition Inc.
*Disclaimer: Major Players sorted in no particular order
MEA Energy Bars Market Report - Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Distribution Channel
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5.1.1 Supermarkets/Hypermarkets
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5.1.2 Convenience Stores
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5.1.3 Pharmacies & Drug Stores
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5.1.4 Online Retail Stores
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5.1.5 Other Distribution Channels
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5.2 By Country
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5.2.1 Saudi Arabia
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5.2.2 UAE
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5.2.3 South Africa
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5.2.4 Egypt
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5.2.5 Rest of Middle East & Africa
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6. COMPETITIVE LANDSCAPE
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6.1 Most Active Companies
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6.2 Most Adopted Strategies
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6.3 Market Share Analysis
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6.4 Company Profiles
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6.4.1 Post Holdings
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6.4.2 General Mills, Inc.
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6.4.3 MAX SPORT, S.R.O.
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6.4.4 Optimum Nutrition Inc.
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6.4.5 Kind LLC
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6.4.6 Post Holdings
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- *List Not Exhaustive
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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8. DISCLAIMER
MEA Energy Bars Industry Segmentation
The market study of the Middle East and Africa energy bar market is segmented by distribution channel, as supermarkets/hypermarkets, convenience stores, pharmacies & drug stores, online retail and other distribution channels. It also provides an analysis of the market studied in the emerging and established countries in the region which includes Saudi Arabia, UAE, South Africa, Egypt and Rest of Middle East & Africa
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Pharmacies & Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Country | |
| Saudi Arabia | |
| UAE | |
| South Africa | |
| Egypt | |
| Rest of Middle East & Africa |
MEA Energy Bars Market Research FAQs
What is the current Middle East & Africa Energy Bar Market size?
The Middle East & Africa Energy Bar Market is projected to register a CAGR of 6.90% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Energy Bar Market?
General Mills, Inc. (Nature Valley), Post Holdings, Kind LLC and Optimum Nutrition Inc. are the major companies operating in the Middle East & Africa Energy Bar Market.
What years does this Middle East & Africa Energy Bar Market cover?
The report covers the Middle East & Africa Energy Bar Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East & Africa Energy Bar Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
MEA Energy Bars Industry Report
Statistics for the 2024 MEA Energy Bars market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. MEA Energy Bars analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
