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Middle-East and Africa Dietary Supplement Market Size (2024 - 2029)

The Middle East and Africa dietary supplement market is experiencing significant growth, driven by increasing health awareness, self-medication trends, and the expansion of distribution networks. The market size is influenced by the rising consumer demand for multivitamin supplements, particularly during the COVID-19 pandemic, which highlighted the importance of immune and overall health. The shift towards online and direct-to-consumer distribution models is expected to further expand the market. Additionally, the mainstream acceptance of sports nutrition, particularly protein for sports and weight management, is contributing to the market's expansion in the region.

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Market Size of Middle-East and Africa Dietary Supplement Industry

Middle East And Africa Dietary Supplement Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 8.35 %
Market Concentration Low

Major Players

Middle East And Africa Dietary Supplement Market Major Players

*Disclaimer: Major Players sorted in no particular order

MEA Dietary Supplement Market Analysis

The Middle East and Africa dietary supplement market is projected to register a CAGR of 8.35% during the forecast period (2022 -2027).

COVID-19 has impacted the overall supplements industry, as many stores were shut down or were reducing their business hours. Many companies in this region shortened their working hours to help employees restock shelves overnight and clean stores. The consumer demand for multivitamin supplements increased during COVID-19, as customers are looking to support their overall health and immune health, boost overall wellness, and reduce anxiety. As more consumers gain awareness and experience with the online and DTC (direct to consumers) distribution models, the market is expected to witness supplement manufacturers toward online channels in the coming years.

Dietary supplements are an emerging market in the Middle East and Africa region, which is driven by growing health awareness, increasing self-medication, expansion of distribution networks, and the entrance of new brands.

The dietary supplement market has been flourishing in the region as the sports nutrition market has become more mainstream, fuelled by protein usage for sports and weight management. Additionally, increasing consumer awareness of preventative health care is contributing to the growth of the dietary supplement market in Middle-East and Africa.

MEA Dietary Supplement Industry Segmentation

Dietary supplements are products that help in improving the physiological functions of the body. Also, it helps in reducing the risk of diseases and promotes physical and mental wellbeing. The supplements assist in providing nutrients, such as minerals, fibers, vitamins, and amino acids, to the body. The Middle-East and Africa Dietary Supplement Market is segmented by type (vitamins and minerals, herbal supplements, protein and amino acids, fatty acids, probiotics, and other types), distribution channel (pharmacies and drug stores, supermarkets/hypermarkets, online channels, and other distribution channels), and geography (Saudi Arabia, United Arab Emirates, South Africa, and Rest of Middle-East and Africa). The report offers market size and forecasts for dietary supplements market in value (USD million) for all the above segments.

By Type
Vitamin and Mineral
Herbal Supplements
Proteins and Amino Acids
Fatty Acid
Probiotics
Other Types
By Distribution Channel
Supermarkets and Hypermarkets
Pharmacies and Drug Stores
Online Channels
Other Distribution Channels
By Geography
Saudi Arabia
United Arab Emirates
South Africa
Rest of Middle-East and Africa
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Middle-East and Africa Dietary Supplement Market Size Summary

The Middle East and Africa dietary supplement market is experiencing significant growth, driven by increasing health awareness and a shift towards preventive healthcare. The market is characterized by a rising demand for multivitamins and probiotics, as consumers seek to enhance their overall health and immune systems. The COVID-19 pandemic has further accelerated this trend, with a notable increase in online and direct-to-consumer sales channels. The sports nutrition segment is also gaining traction, with protein supplements becoming more mainstream for sports and weight management. This burgeoning market is supported by the expansion of distribution networks and the entry of new brands, making dietary supplements more accessible to a broader audience.

The competitive landscape of the dietary supplement market in the Middle East and Africa is marked by the presence of both local and international players, such as Amway Corporation, Herbalife Nutrition, and Bayer AG. These companies are actively launching new products and engaging in mergers and acquisitions to expand their portfolios and cater to local consumer interests. The market is witnessing innovative product developments, particularly in the probiotic segment, which is gaining popularity across various age groups, especially among millennials. Countries like the United Arab Emirates and South Africa are leading the trend, with consumers increasingly adopting dietary supplements as part of their wellness routines. This growth is further evidenced by the rising healthcare expenditure and the growing concern for wellbeing, as consumers seek products that offer nutritional benefits and support disease prevention.

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Middle-East and Africa Dietary Supplement Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Vitamin and Mineral

      2. 2.1.2 Herbal Supplements

      3. 2.1.3 Proteins and Amino Acids

      4. 2.1.4 Fatty Acid

      5. 2.1.5 Probiotics

      6. 2.1.6 Other Types

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets and Hypermarkets

      2. 2.2.2 Pharmacies and Drug Stores

      3. 2.2.3 Online Channels

      4. 2.2.4 Other Distribution Channels

    3. 2.3 By Geography

      1. 2.3.1 Saudi Arabia

      2. 2.3.2 United Arab Emirates

      3. 2.3.3 South Africa

      4. 2.3.4 Rest of Middle-East and Africa

Middle-East and Africa Dietary Supplement Market Size FAQs

The Middle-East and Africa Dietary Supplement Market is projected to register a CAGR of 8.35% during the forecast period (2024-2029)

Bayer AG, Amway Corporation, Herbalife Nutrition, Vitabiotics Ltd and GlaxoSmithKline PLC are the major companies operating in the Middle-East and Africa Dietary Supplement Market.

Middle-East and Africa Dietary Supplement Report Snapshots

Middle-East and Africa Dietary Supplement Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)