Market Share of Middle-East and Africa Dietary Supplement Industry
The Middle East and Africa dietary supplements market is highly competitive with the presence of both local and international players in the market. Key players engaged in delivering dietary supplements in the Middle East and Africa region are Amway Corporation, Herbalife Nutrition, Bayer AG, GlaxoSmithKline PLC, and Vitabiotics Ltd, among others. New product launches by leading players at different price points have helped to drive the growth of the dietary supplements, appealing to those in higher income brackets, who tend to be more aware of the benefits of supplements and are better informed about product availability. Key players are embarking on mergers and acquisitions in the market to expand their portfolio and cater to the interests of local consumers and concentrate on acquiring new leadership brands.
MEA Dietary Supplement Market Leaders
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Bayer AG
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Amway Corporation
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Herbalife Nutrition
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Vitabiotics Ltd
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GlaxoSmithKline PLC
*Disclaimer: Major Players sorted in no particular order
