Middle East and Africa Dietary Supplement Market - Growth, Trends, and Forecast (2019-2024)

Middle East & Africa dietary supplement market is segmented by Ingredient (Vitamins, Botanicals, Minerals, Amino Acids, Enzymes, Proteins, and Others), and Geography.

Market Snapshot

Study Period:


Base Year:


Largest Market:

South Africa

Fastest Growing Market:

United Arab Emirates

CAGR% (2019-2024):


Key Players:

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Market Overview

The Middle East and Africa Dietary Supplement Market is forecasted to reach USD 5.77 billion by 2024, witnessing a CAGR of 8.2% during the forecast period (2019 - 2024).

  • Dietary supplements are an emerging market in the Middle East and Africa region, which is driven by growing health awareness, increasing self-medication, expansion of distribution networks, and the entrance of new brands.
  • The dietary supplement market has been flourishing in the region as the sports nutrition market has become more mainstream, fuelled by protein usage for sports and weight management.
  • Additionally, increasing consumer awareness of preventative health care is contributing to the growth of the dietary supplement market in the Middle East & Africa.

Scope of the Report

The boom in supplement sales in the Middle East & African market is due to increased consumer awareness of health supplements, older population, and access to digital technology. The segmentation of dietary supplements in the Middle East and Africa region is done on the basis of ingredients under Vitamins, Botanicals, Minerals, Amino Acids, Enzymes, Proteins, and Others. 

By Ingredient
Amino Acids
Other Ingredient
South Africa
United Arab Emirates
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Surging Consumer Healthcare Sales

The Middle East and Africa region is observing a moderate increase in sales of consumer healthcare products since the past few years and is expected to follow the same and grow more. The increase in consumer health care products is a clear indication of people becoming more concerned about their well being by providing adequate nutritional value to their body. The majority of consumers in the region are looking for immunity boosting products such as reduction in the risk of cold or flu. As disease outbreaks are very common in Africa, people are gradually adopting preventive healthcare in terms of dietary supplements.


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Probiotics Supplements Gaining Popularity

Consumers are becoming more familiar with probiotics and their potential benefits, leading to the emergence of innovative probiotic products in various delivery formats, from gummies to functional foods. United Arab Emirates and South Africa are two countries from the region who are likely to pick up the trend faster than other countries in the region. The significant growth of probiotics in primary countries of the Middle East and Africa is an indication of the growing dietary supplement market across the region.

trend 2

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Competitive Landscape

The top players engaged in delivering dietary supplements in the Middle East and Africa region are Adcock Ingram, Ascendis Health, Bayer, Inova Pharmaceuticals, Nativa LLC, SA Natural Products, Vital Health Foods, and Herbex, among others. New product launches by leading players at different price points have helped to drive the growth of the dietary supplements, appealing to those in higher income brackets, who tend to be more aware of the benefits of supplements and are better informed about product availability. Moreover, manufacturers in the region are constantly embracing open innovation to gain cost-leadership and fixed suppliers in the early development stage.

Major Players

  1. Adcock Ingram
  2. Ascendis Health
  3. Bayer AG
  4. Nativa LLC
  5. Nativa LLC

* Complete list of players covered available in the table of contents below


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Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Ingredient

      1. 5.1.1 Vitamins

      2. 5.1.2 Botanicals

      3. 5.1.3 Minerals

      4. 5.1.4 Amino Acids

      5. 5.1.5 Enzymes

      6. 5.1.6 Protein

      7. 5.1.7 Other Ingredient

    2. 5.2 Geography

      1. 5.2.1 South Africa

      2. 5.2.2 United Arab Emirates

      3. 5.2.3 Kuwait

      4. 5.2.4 Saudi Arabia

      5. 5.2.5 Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Adcock Ingram

      2. 6.4.2 Ascendis Health

      3. 6.4.3 Bayer AG

      4. 6.4.4 Cipla Ltd

      5. 6.4.5 Inova Pharmaceuticals Pty

      6. 6.4.6 Nativa LLC

      7. 6.4.7 Pfizer Inc.

      8. 6.4.8 SA Natural Products Ltd

    5. *List Not Exhaustive

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