Middle East And Africa Cosmetic Packaging Market Size (2024 - 2029)

Middle East And Africa Cosmetic Packaging Market Analysis

The Middle East And Africa Cosmetic Packaging Market size is estimated at USD 1.55 billion in 2024, and is expected to reach USD 1.95 billion by 2029, growing at a CAGR of 4.49% during the forecast period (2024-2029).

• The cosmetic packaging market is driven by the proliferation in demand for cosmetic products, primarily due to increasing spending powers in the region, including Saudi Arabia and the United Arab Emirates. Additionally, certain factors, such as the young population, increasing product availability, and increasing consumer awareness in the countries, are expected to play a significant role in the market's growth.
• Cosmetic packaging encompasses a range of products, including glass refillable jars, plastic bottles and jars, and flexible plastic pouches. These packaging solutions protect cosmetic products, maintain their quality, and enhance their shelf appeal. The choice of packaging material often depends on the type of cosmetic product, its shelf life, and the brand's sustainability goals.
• Saudi Arabia has one of the highest rates of cosmetics consumption in the Middle East and Africa, dominating the consumption of skin and hair care products. Saudi Arabian consumers are inclined to spend large sums on appearance, which is expected to supplement the cosmetic industry, increasing the demand for cosmetic packaging in the region.
• The rising adoption of cosmetics due to the increase in disposable income in the region is further expected to stimulate the products' aesthetic value. Also, the penetration of social media and e-commerce websites is increasing in the country proliferating the demand for cosmetic products, hence, resulting in the adoption of cosmetic packaging products. As per the annual report by L’Oréal, the company experienced excellent growth over the religious holidays in the Gulf States in the first half of 2023. Also, the company saw double-digit growth in Sub-Saharan Africa.
• Moreover, the Environment Agency of Abu Dhabi (EAD), the largest environmental regulator in the Middle East, announced that it aims to eliminate avoidable single-use plastic usage of non-plastic materials by fostering a culture of recycling and re-use. These initiatives by the government are expected to affect the market significantly. The recent initiatives led by multiple companies coupled with the increasing government political commitments and investments aligning with the initiative such as Saudi Vision 2030 are expected to drive the market.
• Packaging is one of the primary sources of plastic waste. The plastic waste problem in the region is a major environmental issue related to plastic pollution and safe disposal. Despite efforts to use alternative materials and recent developments in biodegradable plastics, the situation still needs improvement. 

Middle East And Africa Cosmetic Packaging Industry Segmentation

The packaging of the cosmetic product is the major factor that triggers the impulsive purchase of the product. The cosmetic industry is about beauty and aesthetics. Attractive and appealing packaging in the cosmetic industry directly influences the purchase decision of a consumer. Packaging products in the cosmetic industry helps to communicate the brand values and vision to the consumers. The study characterizes the cosmetic packaging market, based on the type of packaging that protects and stores the product maintaining the quality of the content. The scope of this study is currently focused on countries across the Middle East and Africa.

The Middle East and Africa cosmetic packaging market is segmented by material type (plastic, glass, metal, paper), product type (plastic bottles and containers, glass bottles and containers, metal containers, folding cartons, corrugated boxes, tubes and sticks, caps and closures, pump and dispenser, droppers, ampoules, flexible plastic packaging), cosmetic type (hair care, color cosmetics, skin care, men’s grooming, fragrances & deodorants), and by country (United Arab Emirates, Saudi Arabia, South Africa, and Rest of Middle East and Africa). The market sizes and forecasts are provided in terms of value in USD for all the above segments.