MEA Collagen Supplement Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.65 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
MEA Collagen Supplement Market Analysis
The Middle East & Africa Collagen Supplements Market is projected to register a CAGR of 5.65% during the forecast period, 2022-2027.
Collagen is one of the top-selling supplements in the Middle East, owing to its key role in improving the health of hair, skin, and nails. The robust demand for collagen supplements is recorded, particularly among women, to prevent premature aging signs such as wrinkles, dry skin, and hyperpigmentation, among others. Further, consumers have better access to knowledge about health and nutrition, due to wide exposure to active media telecasts, lifestyle blogs, and social media. As a result, key companies are partnering with social media influencers to promote their product offerings to online consumers. Additionally, celebrity endorsement is a widely preferred marketing strategy to gain the attention of potential consumers.
Moreover, Collagen supplements in the form of pills, powders, and gummies are increasingly preferred for their convenience in consumption and effective absorption rate. These products are broken-down forms of collagen and sold as hydrolyzed collagen and collagen peptides. For instance, there is high consumption of dietary supplements, such as Vita Raw collagen pills, and COCOFLY hydrolyzed multi collagen 5 bloom peptide capsules in the United Arab Emirates, particularly among women consumers.
MEA Collagen Supplement Market Trends
This section covers the major market trends shaping the MEA Collagen Supplements Market according to our research experts:
Growing Popularity of Collagen Beauty Supplements
Health and beauty enthusiasts, interested in aesthetic improvements to their outward appearance, including skin, hair, and nails, appear as the potential consumer group for collagen supplements in the Middle East and Africa. While women still dominate this market, a steady increase in male interest in this revolutionary product is also recorded in the recent past. Collagen is entering the 'beauty from within' supplement formulation space with full force and is quickly becoming popular as a supplement that supports anti-aging within the food industry. Collagen supplements are perceived as beauty supplements as collagen has proven beneficial effects like nail strengthening, and better hair and skin nutrition, to name a few. Further, stimulating growth in the health and beauty sector, growing adoption of healthy lifestyles, and ever-time high usage of social media to explore beauty and wellness trends are the key factors driving consumers to spend on beauty supplements in the region. In response to rising consumer interest, many players are investing in geographical expansion strategies to tap into the Middle East market. For instance, in August 2021, Power Gummies, the India-based Nutraceutical start-up which makes collagen gummies announced its first global expansion, with its products now available across Dubai. The Company invested more than INR 50 million in its UAE project. The Dubai expansion is in line with the company's strategy of increasing its global footprint and making Power Gummies an international brand.
United Arab Emirates Holds Prominent Market Share
The diverse applications of collagens, ranging from the skin to the bones, and the increased awareness of their benefits among Arab consumers have significantly accelerated the market growth. Collagens also help the aging population of the country to fulfill their daily nutritional requirements. Hair loss is a major problem in the United Arab Emirates, owing to the dry climate, which dehydrates the hair. The water quality in Dubai is often blamed for hair loss. To overcome the hair-fall issue, Arab consumers are opting for collagen supplements, as collagen provides strength, elasticity, and hydration to the hair. The introduction of new delivery forms, the presence of scientific evidence to support the health claims put forth by supplement brands, and product recognition by consumers are key factors expected to fuel the sale of collagen supplements during the forecast period. Further, the market is witnessing ongoing penetration of international brands through e-commerce platforms including noon, Medicina Pharmacy, Carrefour, and souKare, among others. This, in turn, enables easy access to diversified collagen supplements to different customer groups, driving sales growth in the market.
MEA Collagen Supplement Industry Overview
The Middle East and Africa collagen supplements market holds a large number of both local and international manufacturers. Some of the leading players identified in the region are Nestle SA, Sugarbear, The Clorox Company, GELITA AG, and Viviscal among others. New product launches by leading players at different price points have helped to drive the sales of collagen supplements. Key players are embarking on different strategies such as mergers and acquisitions, expansion of product portfolios, and investment in omnichannel distribution channels to cater to the growing consumer interest in collagen supplements.
MEA Collagen Supplement Market Leaders
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Nestlé SA
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Sugarbear
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The Clorox Company
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GELITA AG
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Viviscal.
*Disclaimer: Major Players sorted in no particular order
MEA Collagen Supplement Market News
- In January 2021, Dose & Co's announced the brand's launch into South Africa. A range of seven premium collagen and protein powders are launched in the country while introducing the brand.
- In August 2022, Dose & Co launched its new Beauty Collagen Unflavoured. The company claims that these products are packed with a blend of efficacious and skin-friendly ingredients and the new Beauty Collagen Unflavoured is scientifically proven to improve skin elasticity and hydration levels, as well as reduce the appearance of fine lines, in just 12 weeks.
- In November 2020, Gold collagen launches 3 new products into the South African market. This launch included products like Gold collagen multidose, Gold collagen vegan, and Gold collagen defense. The company claimed that all these 3 products can be useful in promoting younger-looking skin, hair growth, and strong nails as well as contributing to energy, immunity, and general well-being. They also offered different flavors like pomegranate, blueberry, cherry flavor, and many more.
MEA Collagen Supplement Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Form
5.1.1 Powdered Supplements
5.1.2 Capsules and Gummies
5.1.3 Drinks and Shots
5.1.4 Other Forms
5.2 By Source
5.2.1 Animal-based
5.2.2 Plant-based
5.2.3 Marine-based
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Pharmacies/Drug Stores
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
5.4 By Geography
5.4.1 United Arab Emirates
5.4.2 Saudi Arabia
5.4.3 South Africa
5.4.4 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nestle SA
6.3.2 Sugarbear
6.3.3 The Clorox Company
6.3.4 GELITA AG
6.3.5 Viviscal.
6.3.6 Dose & Co
6.3.7 Gold collagen
6.3.8 NOW Foods
6.3.9 Doctor's Best
6.3.10 California Gold Nutrition
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
MEA Collagen Supplement Industry Segmentation
Collagen supplements contain amino acids, the building blocks of proteins, and other additional nutrients. These supplements are associated with several health benefits, like increasing muscle mass, preventing bone loss, relieving joint pain, and improving skin health by reducing wrinkles and dryness. The collagen supplements market is segmented by form, source, distribution channel, and geography. By form, the market is segmented as powdered supplements, capsules and gummies, drinks and shots, and other forms. Based on the source, the market is classified as animal-based, plant-based, and marine-based products. By distribution channels, the market is segmented into supermarkets/hypermarkets, pharmacies/drug stores, online retail stores, and other distribution channels. By geography, the report provides an analysis of the established and emerging economies across the Middle East & Africa, including South Africa, Saudi Arabia, the United Arab Emirates, and the Rest of the Middle East and Africa. For each segment, market sizing and forecasts have been done based on value (USD million).
| By Form | |
| Powdered Supplements | |
| Capsules and Gummies | |
| Drinks and Shots | |
| Other Forms |
| By Source | |
| Animal-based | |
| Plant-based | |
| Marine-based |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Pharmacies/Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |
| United Arab Emirates | |
| Saudi Arabia | |
| South Africa | |
| Rest of Middle-East and Africa |
MEA Collagen Supplement Market Research FAQs
What is the current Middle East & Africa Collagen Supplements Market size?
The Middle East & Africa Collagen Supplements Market is projected to register a CAGR of 5.65% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Collagen Supplements Market?
Nestlé SA, Sugarbear, The Clorox Company, GELITA AG and Viviscal. are the major companies operating in the Middle East & Africa Collagen Supplements Market.
What years does this Middle East & Africa Collagen Supplements Market cover?
The report covers the Middle East & Africa Collagen Supplements Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East & Africa Collagen Supplements Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
MEA Collagen Supplement Industry Report
Statistics for the 2024 MEA Collagen Supplement market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. MEA Collagen Supplement analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
