Market Trends of Middle East & Africa Clean Label Ingredients Industry
This section covers the major market trends shaping the MEA Clean Label Ingredients Market according to our research experts:
Processed Foods are Likely to Foster the Market Growth in the Region
The countries of the Middle East have a strong economy and thus, the people have a high disposable income due to which they can afford the healthiest foods for themselves. The influence of Western culture has brought in the concept of processed foods strongly as young adults have a hectic lifestyle and find it difficult to find spare time to cook healthy food for themselves. The rising criticism of junk food that has led to a rise in the obesity rates in the region and has been welcoming the clean label concept wholeheartedly in the region. Similar is the concept in African countries with the penetration of the Western ideas of healthy eating. Thus, the increasing demand for clean label flavors, colors, and other additives in processed foods is anticipated to catalyze the market growth in the near future.
South Africa is the Fastest Growing Market in the Region
South Africa is rapidly evolving with the up-gradation of society and the improving economy. The increasing urbanization and industrialization have been educating more and more people about the latest technology and healthy eating concepts which has further been driving people to adopt veganism and other healthy and sustainable consumption patterns, especially in the large towns. However, despite the suburban people being still unaware of the concepts, the internet is playing a crucial role in passing on the information, which is likely to surge the demand for more clean label foods in the country, in turn, regulating the market of clean label ingredients in the country in the near future.
