Middle-East & Africa Cereal Bar Market Size (2024 - 2029)

The Middle-East & Africa Cereal Bar Market is experiencing growth driven by factors such as the influence of westernization, rising demand for on-the-go healthy breakfast options, and the expansion of retail distribution channels. The market is further propelled by the need for nutritional packaged products due to busy lifestyles and the increasing demand for healthy cereal alternatives among the obese population in the region. Indulgence trends in confectionery sales also contribute to the market's expansion.

Market Size of Middle-East & Africa Cereal Bar Industry

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Middle East & Africa Cereal Bar Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.50 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

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MEA Cereal Bar Market Analysis

The Middle-East & Africa Cereal Bar Market is projected to register a CAGR of 6.5% during the forecast period 2020-2025.

  • Increased influence of westernization, on-the-go healthy breakfast demand, and expanding retail distribution channels are some of the factors driving the market. Busy lifestyles demanding nutritional packaged products fueled the market demand.
  • The increased obese population in the region, mainly in the Middle East, are demanding healthy cereal alternatives to bakery products, such as biscuits and other snacks. Indulgence remains the key trend in confectionery sales, which drive the cereal bar market.

MEA Cereal Bar Industry Segmentation

The Middle-East & Africa cereal bar market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented by granola/muesli bars and others. On the basis of distribution channel, the market is segmented into convenience stores, supermarkets/hypermarkets, specialty stores, online stores, and Others. On the basis of geography, the report provides an analysis of the region.

By Product Type
Granola/Muesli Bars
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Retailers
Online Retail
Others
By Geography
Saudi Arabia
South Africa
United Arab Emirates
Rest of Middle East & Africa
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Middle-East & Africa Cereal Bar Market Size Summary

The Middle-East & Africa cereal bar market is experiencing significant growth, driven by factors such as the increasing influence of westernization, a rising demand for on-the-go healthy breakfast options, and the expansion of retail distribution channels. The region's busy lifestyles have led to a heightened demand for nutritional packaged products, with a particular focus on healthier cereal alternatives to traditional bakery items like biscuits and snacks. The trend of indulgence in confectionery sales further propels the cereal bar market, as consumers seek out products that offer both taste and nutritional benefits. A substantial portion of adults in the region consume cereal bars, with a strong interest in bars that provide nutritional advantages. The market is characterized by a wide variety of snack bars, including those that are protein-rich, nutritious, gluten-free, and sugar-free, appealing to diverse consumer groups.

The market is also witnessing innovation in the energy and nutrition bar category, with companies introducing new flavors and ingredients to enhance taste and mouthfeel. The demand for high-protein snack products, convenient packaging, and healthy packaged foods is on the rise, supported by government initiatives and increased consumer awareness about health issues. Trends such as free-from, organic, vegan, and raw foods, particularly in the United Arab Emirates, are expected to further drive the demand for energy bars. The competitive landscape of the Middle-East & Africa cereal bar market is dominated by foreign players who employ strategies like innovative product launches and the use of clean label ingredients. Key players in the market include Rise Bar, General Mills Inc., BioNutritional Research Group, Inc (Power Crunch), and Clif Bar & Company, among others.

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Middle-East & Africa Cereal Bar Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Granola/Muesli Bars

      2. 2.1.2 Others

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialist Retailers

      4. 2.2.4 Online Retail

      5. 2.2.5 Others

    3. 2.3 By Geography

      1. 2.3.1 Saudi Arabia

      2. 2.3.2 South Africa

      3. 2.3.3 United Arab Emirates

      4. 2.3.4 Rest of Middle East & Africa

Middle-East & Africa Cereal Bar Market Size FAQs

The Middle-East & Africa Cereal Bar Market is projected to register a CAGR of 6.5% during the forecast period (2024-2029)

Rise Bar, General Mills Inc., BioNutritional Research Group, Inc (Power Crunch) and The Kellogg Company are the major companies operating in the Middle-East & Africa Cereal Bar Market.

Middle-East & Africa Cereal Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)