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Middle-East & Africa Cereal Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Middle East & Africa Cereal Bar Market is Segmented by Product Type (Granola/Muesli Bars and Others); Distribution Channel (Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, Online Stores and Others) and Geography.

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MEA Cereal Bar Market Size

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Middle East & Africa Cereal Bar Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.50 %
Market Concentration Low

Major Players

Middle-East & Africa Cereal Bar Market

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Middle-East & Africa Cereal Bar Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

MEA Cereal Bar Market Analysis

The Middle-East & Africa Cereal Bar Market is projected to register a CAGR of 6.5% during the forecast period 2020-2025.

  • Increased influence of westernization, on-the-go healthy breakfast demand, and expanding retail distribution channels are some of the factors driving the market. Busy lifestyles demanding nutritional packaged products fueled the market demand.
  • The increased obese population in the region, mainly in the Middle East, are demanding healthy cereal alternatives to bakery products, such as biscuits and other snacks. Indulgence remains the key trend in confectionery sales, which drive the cereal bar market.

MEA Cereal Bar Market Trends

This section covers the major market trends shaping the MEA Cereal Bar Market according to our research experts:

Increased Preference for on-the-go Breakfast, Convenience, and Meal Replacement Products

In the Middle-East & Africa, a vast majority of adults consume cereal bars, with two-thirds of these interested in nutritionally beneficial bars. At present, stores are heavily flooded with all types of snack bars, like protein-rich bars, nutritious bars, gluten, and sugar-free bars, which attract various groups of consumers. Moreover, in the energy/nutrition bar category, companies are coming up with new flavor and ingredient introductions, along with improvements in taste and mouthfeel, which have made the future of these products look a lot more interesting.

middle-east-and-africa-cereal-bar-market

UAE holds a Prominent share in the market studied

High protein snack products, convenient pack size, and packaging material are on the rise among consumers, owing to the growing demand for healthy packaged food. On-the-go snacking is the primary energy bar market trends. Emerging free-from, organic, vegan, and raw food trend in the United Arab Emirates is expected to drive energy bar demand. Supporting efforts from the government to fight against health-related issues, increased awareness among consumers. Many leading retailers expand their selection of healthier food products on shelves to cater to consumer growing demand for healthy products.

middle-east-and-africa-cereal-bar-market

MEA Cereal Bar Industry Overview

The Middle East & Africa Cereal Bar market is competitive, with many foreign players occupying major share. Innovative product launch and clean label ingredients are the various strategies adopted by these players. Some of the players in the market studied are Rise Bar, General Mills Inc., BioNutritional Research Group, Inc (Power Crunch), Clif Bar & Company, among others.

MEA Cereal Bar Market Leaders

  1. Rise Bar

  2. General Mills Inc.

  3. BioNutritional Research Group, Inc (Power Crunch)

  4. The Kellogg Company

*Disclaimer: Major Players sorted in no particular order

Middle East & Africa Cereal Bar Market.png
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MEA Cereal Bar Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Granola/Muesli Bars

      2. 5.1.2 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Others

    3. 5.3 By Geography

      1. 5.3.1 Saudi Arabia

      2. 5.3.2 South Africa

      3. 5.3.3 United Arab Emirates

      4. 5.3.4 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Rise Bar

      2. 6.4.2 General Mills Inc.

      3. 6.4.3 Nutrition, Inc. (Pureprotein)

      4. 6.4.4 BioNutritional Research Group, Inc (Power Crunch)

      5. 6.4.5 The Kellogg Company

      6. 6.4.6 Nestle S.A.

      7. 6.4.7 Clif Bar & Company

    5. *List Not Exhaustive

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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MEA Cereal Bar Industry Segmentation

The Middle-East & Africa cereal bar market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented by granola/muesli bars and others. On the basis of distribution channel, the market is segmented into convenience stores, supermarkets/hypermarkets, specialty stores, online stores, and Others. On the basis of geography, the report provides an analysis of the region.

By Product Type
Granola/Muesli Bars
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Retailers
Online Retail
Others
By Geography
Saudi Arabia
South Africa
United Arab Emirates
Rest of Middle East & Africa
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MEA Cereal Bar Market Research FAQs

The Middle-East & Africa Cereal Bar Market is projected to register a CAGR of 6.5% during the forecast period (2024-2029)

Rise Bar, General Mills Inc., BioNutritional Research Group, Inc (Power Crunch) and The Kellogg Company are the major companies operating in the Middle-East & Africa Cereal Bar Market.

The report covers the Middle-East & Africa Cereal Bar Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle-East & Africa Cereal Bar Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Middle-East & Africa Cereal Bar Industry Report

Statistics for the 2024 Middle-East & Africa Cereal Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle-East & Africa Cereal Bar analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Middle-East & Africa Cereal Bar Report Snapshots

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Middle-East & Africa Cereal Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)