Middle East & Africa Cosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Middle East & Africa Beauty and Personal Care Market Analysis

The MEA Beauty And Personal Care Products Market size is expected to grow from USD 23.40 billion in 2023 to USD 28.30 billion by 2028, at a CAGR of 3.88% during the forecast period (2023-2028).

The increasing awareness of customers about their appearance is one of the major reasons driving the market expansion. Millennials are increasingly using beauty and personal care items, such as skin care, color cosmetics, and hair care, as part of their regular grooming routine. The emergence of cosmetics with natural, non-toxic, and organic components has also aided market expansion. The simple accessibility of these cosmetic items through various sales channels, such as online stores and e-commerce players, has aided the market's rise in terms of value sales. Furthermore, the growing focus of male customers on skincare and grooming, in order to improve their physical appearance and take better care of their skin, is expected to provide significant potential prospects. Rising consumer awareness about using cosmetics that are vegan, organic, natural, and, at the same time, good for the planet has encouraged consumers to opt for products with such claims.

The market has witnessed substantial growth in the demand for hair care products, coupled with the rise in hair fall problems, which is likely to contribute to the growth of the market during the forecast period. Shampoos made from natural and organic ingredients are becoming increasingly popular in the Middle East and Africa. A growing number of consumers in the Middle East and Africa are seeking natural hair care solutions to address scalp-related issues and hair loss. Manufacturers are continuously expanding their product portfolio, with evolving consumer needs for shampoo products comprising natural ingredients. The increasing dental problems among children and adults, due to poor eating habits, and the rise in the popularity of herbal oral care products are the factors primarily driving the oral care products market in the region.

Middle East & Africa Beauty and Personal Care Market Trends

Increased Internet Penetration and Social Media Influence

Middle East & Africa Beauty and Personal Care Industry Segmentation

Beauty and personal care are an art field that addresses the looks and health of someone's hair, nails, and skin.

The scope of the Middle East and Africa beauty and personal care products market includes segmentation of the market based on category, product type, distribution channel, and geography. By category, the market is segmented as mass, premium, and super-premium/luxury. By product type, the market is segmented as personal care products and cosmetics/make-up products. The personal care products are further segmented into hair care products, skincare products, bath and shower, oral care, men's grooming, and deodorants and antiperspirants. The hair care products are sub-segmented into shampoo, conditioners, hair styling and coloring products, and other hair care products. Skincare products are further sub-segmented into facial care products, body care products, and lip care products. The bath and shower segment is further sub-segmented into soaps, shower gels, and other bath and shower products. Oral care is further sub-segmented into toothbrushes and replacements, toothpaste, mouthwashes and rinses, and other oral care products. The cosmetics/make-up products are further sub-segmented into facial cosmetics, eye cosmetic products, and lip and nail make-up products. By distribution channel, the market is segmented as supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. By geography, the market is segmented into the United Arab Emirates, Saudi Arabia, South Africa, and the Rest of Middle East and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.