Middle East and Africa Athletic Footwear Market Size (2024 - 2029)

MEA Athletic Footwear Market Analysis

The Middle East and Africa Athletic Footwear Market is projected to witness a CAGR of 5.32% during the forecast period (2022-2027).

Increased participation in outdoor sports is supported by increased disposable income and improved health awareness is identified as the key market driver in the Middle East and Africa. Further, rapid urbanization allows access to renowned sports clubs and fitness centers, enabling consumer spending on athleisure accessories including footwear. For instance, the report published by the world bank in May 2021, reveals that the Middle East and North Africa (MENA), is already 64% urbanized. The region also holds a significant number of multi-brand and single-brand stores featuring a wide assortment of athletic footwear from global companies, which is the primary attraction of international tourists vising the countries such as Saudi Arabia and UAE. Thus, expanding cross-border tourism in cities such as Dubai, Abu Dhabi, and Bahrain is driving the sales of athletic footwear in the region.

Moreover, key authorities of certain countries are actively promoting sports participation to achieve the nation's health and wellness goals, which is expected to offer lucrative growth opportunities for athletic footwear brands during the forecast period. For instance, the Government of Saudi Arabia is encouraging foreign investors to purchase the whole ownership of clubs, academies, and centers for 27 of the country's most popular sports. The Ministry of Sport introduced NAFES in 2021, a new online licensing platform intended to promote foreign cooperation and investment in the Kingdom, one of the world's most quickly expanding sports marketplaces.

MEA Athletic Footwear Industry Segmentation

Footwear specifically designed for fitness and sporting activities is called athletic footwear. It can be worn for sports, exercising, or recreational activities such as trekking, or running. The Middle East and Africa athletic footwear market is segmented by product type, end-user, distribution channel, and geography. By product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. By end user, the market is segmented into men, women, and children. In terms of distribution channels, the market is segmented into sports and athletic goods stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. The study also covers the country-level analysis of countries such as Saudi Arabia, the United Arab Emirates, South Africa, the Rest of the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).