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Middle East Ready to Drink Coffee Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis Up to 2030

The Middle East Ready to Drink Coffee Market is segmented by Soft Drink Type (Cold Brew Coffee, Iced coffee), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Qatar, Saudi Arabia, United Arab Emirates). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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Middle East Ready to Drink Coffee Market Size

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Middle East Ready to Drink Coffee Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 159.8 Million
svg icon Market Size (2030) USD 290.5 Million
svg icon Largest Share by Soft Drink Type Iced coffee
svg icon CAGR (2024 - 2030) 10.48 %
svg icon Largest Share by Country Saudi Arabia

Major Players
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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Middle East Ready to Drink Coffee Market Analysis

The Middle East Ready to Drink Coffee Market size is estimated at 159.8 million USD in 2024, and is expected to reach 290.5 million USD by 2030, growing at a CAGR of 10.48% during the forecast period (2024-2030).

159.8 Million

Market Size in 2024 (USD)

290.5 Million

Market Size in 2030 (USD)

7.78 %

CAGR (2018-2023)

10.48 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

26.31 %

value share, Iced coffee, 2023

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The higher temperatures leading the demand for cold beverages making RTD iced coffee with versatility like iced lattes, flavored iced coffee, making a popular choice.

Fastest-growing segment by Soft Drink Type

10.94 %

Projected CAGR, Iced coffee, 2024-2030

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RTD cold brew with smooth taste and higher caffeine content, also included premium and high-end cold brew options, growing the demand for more refined coffee experience.

Leading Market Player

41.34 %

market share, Arla Foods amba, 2022

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Arla Foods manufactures, distributes and market the Starbucks RTD coffee. It is investing in marketing and expanding their presence to meet rise in demand for RTD coffee.

Largest Segment by Country

48.35 %

value share, Saudi Arabia, 2023

Icon image

Expanding urbanization, higher living standards, large expat population and country’s tourism had led to the growth of premium RTD coffee beverages as a convenient drink.

Fastest-growing segment by Country

10.72 %

Projected CAGR, Qatar, 2024-2030

Icon image

Increasing working population and working hours resulting in demand for convenient bevarages and rise in number of branded shops that offer RTD coffee at their stores.

The warmer climate in the region is driving the demand for ready-to-drink (RTD) cold beverages, including RTD coffee

  • The popularity of RTD coffee, encompassing products like iced coffee and cold brew, has surged in the Middle East. In 2022, the United Arab Emirates, the region's leading market, consumed USD 60,000 worth of coffee domestically. The convenience and portability of RTD beverages, such as RTD coffee, have made them a hit, particularly among the bustling urban populace. These ready-to-drink options spare consumers the need to grind beans, brew, or clean up, offering a hassle-free coffee experience.
  • Gen Z consumers show a stronger inclination toward RTD coffee over hot coffee. In response, brands are expanding and diversifying their offerings in the RTD coffee category. Coffee consumption holds cultural significance in the Middle East, and the rising popularity of RTD coffee is largely driven by the diverse preferences of consumers, especially the youth. Consequently, the segment witnessed an impressive value growth rate of 28.51% from 2021 to 2023.
  • Iced coffee has gained global traction, including in the Middle East, emerging as the favored RTD coffee variant in the region. In 2023, it commanded a significant value share of 27.28%. In the Middle East's hot climate, iced coffee offers a refreshing alternative to its hot counterpart. The market for RTD iced coffee is further fueled by its availability in a range of flavors and formulations, often with added sweetness, enhancing its appeal.
  • Cold brew coffee is projected to witness the highest growth, with a CAGR of 14.76% by volume from 2024 to 2030. Cold brew's milder and less acidic flavor, compared to traditional coffee, coupled with its refreshing nature, makes it particularly enticing in warmer climates.
Middle East Ready to Drink Coffee Market

Rising demand for special flavors and increasing working population propelling RTD coffee sales in the region

  • From 2021 to 2023, the Middle East saw a notable 28.5% surge in the value of RTD coffee sales. This uptick was primarily driven by shifting coffee consumption trends, particularly in urban areas. Notably, there was a rising preference for specialty coffees, coinciding with the expansion of popular brew outlets like Barista and Starbucks. In 2023, the United Arab Emirates emerged as the dominant market among Middle Eastern countries, experiencing a 10.83% sales value growth from 2021. This growth can be attributed to the country's sizable urban and working populations, which stood at 8.3 million and 6.6 million, respectively, in 2022, seeking convenient options amidst their busy schedules.
  • Saudi Arabia, too, is poised for growth, expected to register a CAGR of 8.75% from 2024 to 2030. The government's initiatives and investments aim to bolster coffee consumption by ramping production and creating market entry opportunities. For instance, over the next decade, the state-backed Saudi Coffee Company plans to inject nearly USD 320 million into the domestic coffee-growing industry, targeting a production surge from 300 to 2,500 tonnes annually.
  • The Rest of Middle East, which includes countries like Bahrain, Iran, Iraq, Turkey, Jordan, and Yemen, is witnessing a rising demand for personalized RTD coffee products, particularly those with lower sugar content, catering to diabetic consumers. This regional segment is projected to experience the highest CAGR of 15.39% in RTD coffee sales from 2024 to 2030, driven by a growing working population and evolving consumer preferences.

Middle East Ready to Drink Coffee Market Trends

Consumers are increasingly seeking products made with natural ingredients owing to their increasing health consciousness

  • The most common coffee product ordered in Saudi Arabia was the latte, which accounted for 27% of all coffee sales in 2022, followed by hot coffee like cappuccino, americano, espresso, and black coffee, which costs an average of USD 2.6 per 150 ml. Hot chocolate is also famous in the country and costs around USD 3.2 per 150 ml.
  • Around 35% of consumers in the Middle east region are interested in RTD Coffees that offer functional benefits in addition to energy. Manufacturers in the region are also delivering new products with traditional flavors, and palatable taste ranges will also increase the Saudi Arabia RTD cold brew coffee. Some of the popular RTD coffee flavors include vanilla, mocha, caramel, hazelnut, and others.
  • Inflation rates have risen slower in both Saudi & the UAE meaning the average prices shoppers are paying and overall spends per trip are both lower in these markets. The price of coffee has significantly increased, and have been hovering at these prices. The average price for RTD coffee, away from home increased from USD 12.07 in 2019 to USD 14.68 in 2023.
  • Consumers are preferring functional RTD beverages. Ready-to-drink coffee is also one of the functional drinks that is available with proven health benefits. Various types of ready-to-drink coffee are introduced to serve the vast consumer base spread across the Middle East region.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Brands are emphasizing the origin of their coffee beans, highlighting the unique characteristics of the region's thereby appealing to consumers
  • Starbucks has established itself as a leading RTD Coffee brand in the Middle East region through its vigorous marketing and promotion activities

Middle East Ready to Drink Coffee Industry Overview

The Middle East Ready to Drink Coffee Market is fairly consolidated, with the top five companies occupying 89.39%. The major players in this market are Almarai Company, Arla Foods amba, Nestle S.A., The Coca-Cola Company and The Savola Group (sorted alphabetically).

Middle East Ready to Drink Coffee Market Leaders

  1. Almarai Company

  2. Arla Foods amba

  3. Nestle S.A.

  4. The Coca-Cola Company

  5. The Savola Group

Middle East Ready to Drink Coffee Market Concentration

Other important companies include Al-Othman Group Holding Company, Anorka Food Industries LLC, National Food Industries Company Ltd., Rauch Fruchtsäfte GmbH & Co OG, Sapporo Holdings Limited, The Kuwaiti Danish Dairy Company.

*Disclaimer: Major Players sorted in alphabetical order.

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Middle East Ready to Drink Coffee Market News

  • May 2023: Starbucks introduced Oleato, a line of beverages that combine arabica coffee with extra virgin olive oil featuring such varieties as latte, expresso, cold brew, and iced cortado offering a velvety smooth, deliciously lush new coffee experience.
  • February 2022: Starbucks has opened its 1,000th store in the Middle East region. The milestone opening took place on Bluewaters Island in Dubai, as it continued its expansion across 14 markets in the region.
  • September 2020: Chef Middle East has extended its partnership and collaboration with Arla Foods to include the Starbucks ‘Ready-to-drink’ range to its already vast existing portfolio of products to distribute to its food service customers.

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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Middle East Ready to Drink Coffee Market
Middle East Ready to Drink Coffee Market
Middle East Ready to Drink Coffee Market
Middle East Ready to Drink Coffee Market

Middle East Ready to Drink Coffee Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Consumer Buying Behaviour

    2. 2.2. Innovations

    3. 2.3. Brand Share Analysis

    4. 2.4. Regulatory Framework

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 3.1. Soft Drink Type

      1. 3.1.1. Cold Brew Coffee

      2. 3.1.2. Iced coffee

      3. 3.1.3. Other RTD Coffee

    2. 3.2. Packaging Type

      1. 3.2.1. Aseptic packages

      2. 3.2.2. Glass Bottles

      3. 3.2.3. Metal Can

      4. 3.2.4. PET Bottles

    3. 3.3. Distribution Channel

      1. 3.3.1. Off-trade

        1. 3.3.1.1. Convenience Stores

        2. 3.3.1.2. Online Retail

        3. 3.3.1.3. Specialty Stores

        4. 3.3.1.4. Supermarket/Hypermarket

        5. 3.3.1.5. Others

      2. 3.3.2. On-trade

    4. 3.4. Country

      1. 3.4.1. Qatar

      2. 3.4.2. Saudi Arabia

      3. 3.4.3. United Arab Emirates

      4. 3.4.4. Rest of Middle East

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Al-Othman Group Holding Company

      2. 4.4.2. Almarai Company

      3. 4.4.3. Anorka Food Industries LLC

      4. 4.4.4. Arla Foods amba

      5. 4.4.5. National Food Industries Company Ltd.

      6. 4.4.6. Nestle S.A.

      7. 4.4.7. Rauch Fruchtsäfte GmbH & Co OG

      8. 4.4.8. Sapporo Holdings Limited

      9. 4.4.9. The Coca-Cola Company

      10. 4.4.10. The Kuwaiti Danish Dairy Company

      11. 4.4.11. The Savola Group

  7. 5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF READY TO DRINK COFFEE MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET BY SOFT DRINK TYPE, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF READY TO DRINK COFFEE MARKET BY SOFT DRINK TYPE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF COLD BREW COFFEE MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF COLD BREW COFFEE MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF COLD BREW COFFEE MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF ICED COFFEE MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF ICED COFFEE MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF ICED COFFEE MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF OTHER RTD COFFEE MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF OTHER RTD COFFEE MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF OTHER RTD COFFEE MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET BY PACKAGING TYPE, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF READY TO DRINK COFFEE MARKET BY PACKAGING TYPE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 22:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 23:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 24:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA ASEPTIC PACKAGES, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 25:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, MIDDLE EAST, 2023 VS 2030
  1. Figure 26:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA GLASS BOTTLES, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 27:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA GLASS BOTTLES, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 28:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, MIDDLE EAST, 2023 VS 2030
  1. Figure 29:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA METAL CAN, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA METAL CAN, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, MIDDLE EAST, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA PET BOTTLES, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA PET BOTTLES, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, MIDDLE EAST, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET BY DISTRIBUTION CHANNEL, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF READY TO DRINK COFFEE MARKET BY DISTRIBUTION CHANNEL, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 38:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 39:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 40:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 41:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA OFF-TRADE CHANNELS, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 43:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA CONVENIENCE STORES, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 44:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA CONVENIENCE STORES, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 45:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 46:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA ONLINE RETAIL, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 47:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA ONLINE RETAIL, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 48:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 49:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA SPECIALTY STORES, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA SPECIALTY STORES, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 51:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA SPECIALTY STORES SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 52:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 53:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 54:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 55:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 56:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 57:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 58:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 59:  
  2. VALUE OF READY TO DRINK COFFEE MARKET SOLD VIA ON-TRADE CHANNEL, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 60:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 61:  
  2. VOLUME OF READY TO DRINK COFFEE MARKET BY COUNTRY, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF READY TO DRINK COFFEE MARKET BY COUNTRY, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 64:  
  2. VOLUME SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 65:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, QATAR, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF RTD COFFEE MARKET, USD, QATAR, 2018 - 2030
  1. Figure 67:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, QATAR, 2023 VS 2030
  1. Figure 68:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, SAUDI ARABIA, 2018 - 2030
  1. Figure 69:  
  2. VALUE OF RTD COFFEE MARKET, USD, SAUDI ARABIA, 2018 - 2030
  1. Figure 70:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2023 VS 2030
  1. Figure 71:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF RTD COFFEE MARKET, USD, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 73:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED ARAB EMIRATES, 2023 VS 2030
  1. Figure 74:  
  2. VOLUME OF RTD COFFEE MARKET, LITRES, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 75:  
  2. VALUE OF RTD COFFEE MARKET, USD, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 76:  
  2. VALUE SHARE OF READY TO DRINK COFFEE MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF MIDDLE EAST, 2023 VS 2030
  1. Figure 77:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, MIDDLE EAST, 2020 - 2023
  1. Figure 78:  
  2. MOST ADOPTED STRATEGIES, COUNT, MIDDLE EAST, 2020 - 2023
  1. Figure 79:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, MIDDLE EAST, 2022

Middle East Ready to Drink Coffee Industry Segmentation

Cold Brew Coffee, Iced coffee are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Qatar, Saudi Arabia, United Arab Emirates are covered as segments by Country.

  • The popularity of RTD coffee, encompassing products like iced coffee and cold brew, has surged in the Middle East. In 2022, the United Arab Emirates, the region's leading market, consumed USD 60,000 worth of coffee domestically. The convenience and portability of RTD beverages, such as RTD coffee, have made them a hit, particularly among the bustling urban populace. These ready-to-drink options spare consumers the need to grind beans, brew, or clean up, offering a hassle-free coffee experience.
  • Gen Z consumers show a stronger inclination toward RTD coffee over hot coffee. In response, brands are expanding and diversifying their offerings in the RTD coffee category. Coffee consumption holds cultural significance in the Middle East, and the rising popularity of RTD coffee is largely driven by the diverse preferences of consumers, especially the youth. Consequently, the segment witnessed an impressive value growth rate of 28.51% from 2021 to 2023.
  • Iced coffee has gained global traction, including in the Middle East, emerging as the favored RTD coffee variant in the region. In 2023, it commanded a significant value share of 27.28%. In the Middle East's hot climate, iced coffee offers a refreshing alternative to its hot counterpart. The market for RTD iced coffee is further fueled by its availability in a range of flavors and formulations, often with added sweetness, enhancing its appeal.
  • Cold brew coffee is projected to witness the highest growth, with a CAGR of 14.76% by volume from 2024 to 2030. Cold brew's milder and less acidic flavor, compared to traditional coffee, coupled with its refreshing nature, makes it particularly enticing in warmer climates.
Soft Drink Type
Cold Brew Coffee
Iced coffee
Other RTD Coffee
Packaging Type
Aseptic packages
Glass Bottles
Metal Can
PET Bottles
Distribution Channel
Off-trade
Convenience Stores
Online Retail
Specialty Stores
Supermarket/Hypermarket
Others
On-trade
Country
Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Middle East Ready to Drink Coffee Market Research FAQs

The Middle East Ready to Drink Coffee Market size is expected to reach USD 159.75 million in 2024 and grow at a CAGR of 10.48% to reach USD 290.49 million by 2030.

In 2024, the Middle East Ready to Drink Coffee Market size is expected to reach USD 159.75 million.

Almarai Company, Arla Foods amba, Nestle S.A., The Coca-Cola Company and The Savola Group are the major companies operating in the Middle East Ready to Drink Coffee Market.

In the Middle East Ready to Drink Coffee Market, the Iced coffee segment accounts for the largest share by soft drink type.

In 2024, Saudi Arabia accounts for the largest share by country in the Middle East Ready to Drink Coffee Market.

In 2023, the Middle East Ready to Drink Coffee Market size was estimated at 159.75 million. The report covers the Middle East Ready to Drink Coffee Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East Ready to Drink Coffee Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Middle East Coffee Industry Report

Statistics for the 2023 Middle East Ready to Drink Coffee market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East Ready to Drink Coffee analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Middle East Coffee Market Report Snapshots

Middle East Ready to Drink Coffee Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis Up to 2030