Market Trends of Middle East & Africa Bath and Shower Products Industry
This section covers the major market trends shaping the MEA Bath Shower Products Market according to our research experts:
The Emergence of Natural Halal Bath Products & Cosmetics
The sole presence of the middle-eastern countries, along with that of the GCC, facilitated the surge in the demand for halal based cosmetics. On the other hand, this boosted manufacturers' target-based sales. Although the segment has gained significant momentum over the past years globally, the evident growth in the middle eastern economy is in harmony with Islamic law.
On the other hand, prioritizing the halal factor, the natural trend witnessed a continuous growth momentum lately. Dubai, in particular, has been a hot-bed of development for new natural, organic or halal beauty brands, as well as for the regional seeding of international natural brands and naturals spa services. In terms of retailers viewpoint, the emergence of specialist shops and more of these types of natural beauty stores will emerge, and a preferential growth will most likely come from other channels, such as spas, pharmacies, and increasingly online - a channel that could give the market a major boost.
Availability of Various Fragrances
Fragrances have always played a key role in driving the demand for bath & shower products, where the expectation is mostly related to lasting aroma driven by brand appeal. Across the Middle Eastern economies, the sale of bath & shower products is mostly driven by its fragrance, along with the presence of natural ingredients altogether. That being said, the driving segment i.e. the Millenials and Generation Z are more inclined towards those products that can drive sensory experience, calmness, and products that support their physical, mental and emotional well-being. Going forward, the rising demand for bath & shower products in the region will incur a strong combination of varied natural fragrances, along with those that were fragrances that were "lost in time".
