Middle East & Africa Oral Care Market - Growth, Trends and Forecasts (2019 - 2024)

Middle East & Africa oral care market is segmented by Product type into breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste & by Distribution channel into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels

Market Snapshot

Snap
Study Period:

2016-2024

Base Year:

2018

CAGR (2019-2024):

9.78%

Largest Segment:

Toothpaste

Key Players:

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Market Overview

Middle East & Africa oral care market is forecasted to reach USD 2.1 billion by 2024 growing at a CAGR of 9.78% during the forecast period (2019 - 2024).

  • Increased consumer preference for toothpaste such as Meswak which is made from arak tree due to its regional belief has fueled the toothpaste market. Pilgrims during Hujj and consumers in the holy month of Ramjan are allowed to use Meswak during fast. Rising purchasing power, convenience and health awareness among consumers are continuing to drive the mouthwash sales.
  • Increased tooth decay problems among Children in South Africa has raised oral hygiene concern among parents. About 80% of the children in South Africa under the age of six are facing tooth decay problems due to poor eating habits.

 

Scope of the Report

Middle East & Africa oral care market offers a range of products including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste through supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, other distribution channels. The study also covers the market analysis of major countries such as Saudi Arabia and South Africa.

By Product Type
Breath Fresheners
Dental Floss
Denture Care
Mouthwashes and Rinses
Toothbrushes and Replacements
Toothpaste
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels
Geography
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Rising Demand for Organic Products

Growing urbanization, improved purchasing power and increased promotions of naturally sourced products have been boosting the awareness regarding benefits associated with organic personal care products including oral care products in the countries such as Saudi Arabia, UAE and South America. As a result, consumers in the respective countries are increasingly preferring products such as toothpaste with altered chemical content and added natural ingredients leading to elevated consumption of organic personal care products.

T1

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Saudi Arabia Dominates the Oral Care Market

The lack of oral health care awareness and fear of dentists in Saudi Arabia is leading to oral health care crises among consumers in the country, especially among children. The occurrence of dental caries among children was observed to be ranging from medium to high, as specified in the World Oral Health report. The dental care market is expected to observe an immense growth in Saudi Arabia, owing to an increase in the per capita income and the overall increase in dental care spending. Consumers’ preference to look good and have white teeth are driving the oral care market in Saudi Arabia.

T2

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Competitive Landscape

The Middle East & Africa oral care market is consolidated among the global players such as Procter & Gamble, Colgate-Palmolive Company and Unilever. Foreign companies dominate the GCC and African region owing to the weak prevalence of local manufacturers in the region. Moreover, leading brands, like Colgate (except Max Fresh), Sensodyne, Arm & Hammer, and Aquafresh, manufacture halal toothpaste in order to address the demand from Muslim demography. 

Major Players

  1. Procter & Gamble
  2. Colgate-Palmolive Company
  3. Unilever
  4. GlaxoSmithKline plc
  5. Henkel AG & Co. KGaA

* Complete list of players covered available in the table of contents below

MC

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Breath Fresheners

      2. 5.1.2 Dental Floss

      3. 5.1.3 Denture Care

      4. 5.1.4 Mouthwashes and Rinses

      5. 5.1.5 Toothbrushes and Replacements

      6. 5.1.6 Toothpaste

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies And Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Middle East and Africa

        1. 5.3.1.1 South Africa

        2. 5.3.1.2 Saudi Arabia

        3. 5.3.1.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble Co.

      2. 6.4.2 Unilever PLC

      3. 6.4.3 Colgate-Palmolive Company

      4. 6.4.4 LG Corporation

      5. 6.4.5 GlaxoSmithKline PLC

      6. 6.4.6 Sunstar Suisse SA

      7. 6.4.7 Lion Corporation

      8. 6.4.8 Henkel AG & Co. KGaA

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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