MEA Food Fortifying Agents Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.10 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
MEA Food Fortifying Agents Market Analysis
The Middle East & Africa food fortifying agents market is growing at a CAGR of 4.1% during the forecast period 2020 - 2025.
- The market is mainly driven by the increasing health-consciousness among the consumers and the multi-benefits of food fortifying agents. In addition, the rise in aging populations and the growing health concerns have led to large-scale adoption of food fortifying agents for various applications.
- However, increasing raw material cost and competition among raw material suppliers along with regulations regulating the production of use of food fortifying agents are one of the factor that is restraining the growth of the market.
MEA Food Fortifying Agents Market Trends
This section covers the major market trends shaping the MEA Food Fortifying Agents Market according to our research experts:
Rising Demand for Prebiotics & Probiotics Fortified Food in the Region
The demand for prebiotics and probiotics fortified food market has witnessed significant growth, owing to the rising awareness regarding gut-related disorders related to digestion, intestinal tracts, etc., the connection between diet and health, and food fortification, that has been supported through nutritional education campaigns across the countries of the Middle East and Africa. In addition, several organizations, such as Yoba-for-Life, Heifer International, and Joma Kenyatta University of Agriculture and Technology are working on probiotic strains and product development.
Furthermore, owing to the growing demand, manufacturers operating in the market are focusing on developing products with enhanced functional benefits to achieving a competitive advantage in the market. For instance, in 2019, ProVen Probiotics launched its range of products in South Africa which include Acidophilus & Bifidus with A-Z Multivitamins for Children, with a combination of 100% of the recommended daily allowance, having zero artificial colors, flavors or preservatives.
South Africa to Dominate the Middle East & Africa Market
The Middle East and Africa have an emerging market of food fortifying agents, where South Africa continues to be the biggest market in the region, with a high share in sales and the long-standing presence of leading brands. Demand in the country is driven by high-income consumers, who buy vitamins and dietary supplements despite the economic conditions in the country.
However, government support in other countries of the region contributes significantly to the growth of the market for food fortifying agents. For instance, Zimbabwe launched the Zimbabwe National Food Fortification Strategy, in the year 2015, to serve as a guide at both policy and implementation levels to prevent micronutrient deficiencies such as vitamin, iron, and others. This targeted food vehicles such as sugar (for vitamin A fortification), cooking oil (for vitamin A and D fortification), maize meal, and wheat flour( for wheat flour and maize meal with vitamin A, B1, B2, B3, B6, B12, folic acid, iron, and zinc fortification), and salt (for iodine fortification).
MEA Food Fortifying Agents Industry Overview
The Middle East & Africa food fortifying agent market is competitive in nature having a large number of domestic and multinational players competing for market share. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the regional market include BASF SE, Tate & Lyle PLC, Glanbia PLC, Ingredion Incorporated, and Chr. Hansen Holding AS, among others.
MEA Food Fortifying Agents Market Leaders
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BASF SE
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Tate & Lyle PLC
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Glanbia PLC
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Ingredion Incorporated
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Chr. Hansen Holding AS
*Disclaimer: Major Players sorted in no particular order
MEA Food Fortifying Agents Market Report - Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables & Study Assumptions
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1.2 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Type
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5.1.1 Proteins & Amino Acids
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5.1.2 Vitamins & Minerals
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5.1.3 Lipids
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5.1.4 Prebiotics & Probiotics
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5.1.5 Others
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5.2 By Application
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5.2.1 Infant Formula
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5.2.2 Dairy & Dairy-Based Products
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5.2.3 Cereals & Cereal-based Products
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5.2.4 Fats & Oils
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5.2.5 Beverages
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5.2.6 Dietary Supplements
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5.2.7 Others
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5.3 By Geography
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5.3.1 South Africa
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5.3.2 United Arab Emirates
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5.3.3 Rest of Middle East & Africa
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6. COMPETITIVE LANDSCAPE
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6.1 Most Adopted Strategies
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6.2 Market Position Analysis
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6.3 Company Profiles
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6.3.1 BASF SE
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6.3.2 Tate & Lyle PLC
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6.3.3 Glanbia PLC
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6.3.4 Ingredion Incorporated
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6.3.5 Chr. Hansen Holding AS
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6.3.6 Koninklijke DSM NV
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6.3.7 Africa Improved Foods Rwanda Limited
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- *List Not Exhaustive
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
MEA Food Fortifying Agents Industry Segmentation
The Middle East & Africa food fortifying agent market is segmented by type and application. By type, the market is segmented into proteins & amino acids, vitamins and minerals, lipids, prebiotics & probiotics, and others, and by application into infant formula, dairy & dairy-based products, cereals & cereal-based products, fats & oils, beverages, dietary supplements, and others. Also, the study provides an analysis of the food fortifying agent market in the emerging and established markets across the Middle East & Africa, including South Africa, the United Arab Emirates, and the Rest of the Middle East & Africa.
| By Type | |
| Proteins & Amino Acids | |
| Vitamins & Minerals | |
| Lipids | |
| Prebiotics & Probiotics | |
| Others |
| By Application | |
| Infant Formula | |
| Dairy & Dairy-Based Products | |
| Cereals & Cereal-based Products | |
| Fats & Oils | |
| Beverages | |
| Dietary Supplements | |
| Others |
| By Geography | |
| South Africa | |
| United Arab Emirates | |
| Rest of Middle East & Africa |
MEA Food Fortifying Agents Market Research FAQs
What is the current Middle East & Africa Food Fortifying Agents Market size?
The Middle East & Africa Food Fortifying Agents Market is projected to register a CAGR of 4.10% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Food Fortifying Agents Market?
BASF SE, Tate & Lyle PLC, Glanbia PLC, Ingredion Incorporated and Chr. Hansen Holding AS are the major companies operating in the Middle East & Africa Food Fortifying Agents Market.
What years does this Middle East & Africa Food Fortifying Agents Market cover?
The report covers the Middle East & Africa Food Fortifying Agents Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East & Africa Food Fortifying Agents Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Middle East & Africa Food Fortifying Agents Industry Report
Statistics for the 2024 Middle East & Africa Food Fortifying Agents market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East & Africa Food Fortifying Agents analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
