Market Size of Microgreens Industry
Study Period | 2019-2029 |
Market Size (2024) | USD 245.77 Billion |
Market Size (2029) | USD 335.16 Billion |
CAGR (2024 - 2029) | 6.40 % |
Fastest Growing Market | Asia Pacific |
Largest Market | North America |
Major Players*Disclaimer: Major Players sorted in no particular order |
Microgreens Market Analysis
The Microgreens Market size is estimated at USD 245.77 billion in 2024, and is expected to reach USD 335.16 billion by 2029, growing at a CAGR of 6.40% during the forecast period (2024-2029).
- Microgreens are small, tender vegetable greens commonly consumed to enhance the color, texture, and flavor of various dishes, including pasta, pizza, omelets, and salads. Their robust aromatic flavor, diverse range of colors, and textures make them popular in culinary applications. The health benefits associated with consuming microgreens include weight management, prevention of chronic medical conditions, immunity boosting, and mental health improvement.
- The market for microgreens is primarily driven by chefs who use them to elevate flavors and enhance the visual appeal of their dishes. Additionally, a niche industry contributing to growth in this segment is cosmetics. Microgreens are processed into oils and ingredients for consumer products like shampoo and skincare items due to their high content of vitamins A and B, along with various micro-elements. This factor makes them desirable components for manufacturers in the personal care product industry, leading to an expected increase in demand for microgreens over time.
- While greens and herbs or microgreens are among the most profitable crops, the limited varieties available for indoor farming might restrict market growth. Although hydroponics farming holds significant potential, its progress and adoption in agriculture have been relatively slow.
- Broccoli, lettuce, arugula, and basil are among the essential microgreens cultivated worldwide using hydroponics and vertical farming techniques. The demand for microgreens is on the rise in developed countries, as they can be cultivated indoors throughout the year. For example, according to the United States Fresh Produce Association, the likelihood of consumers purchasing broccoli microgreens increases with income and age. With a growing population, microgreens offer a nutritious and sustainable means to diversify the food supply, which is expected to drive market growth in the coming years. In 2022, North America held the largest market share, led by the United States, followed by Canada and Mexico.
Microgreens Industry Segmentation
Microgreens are shoots of salad vegetables picked just after the first leaves have developed. They have fully grown cotyledon leaves and, usually, one pair of very small, partially produced true leaves. They are cultivated using various kinds of farming, such as vertical farming, indoor farming, and commercial greenhouses. The microgreens market is segmented by type (broccoli, lettuce and chicory, arugula, basil, fennel, carrots, sunflower, radish, peas, and other types), farming (indoor farming, vertical farming, commercial greenhouses, and other farming), growth medium (coconut coir, peat moss, soil, tissue paper, and other growth mediums), distribution channel (hypermarkets/supermarkets, restaurants, and other distribution channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers the market size and forecasts in terms of value (USD) for the above-mentioned segments.
Type | |
Broccoli | |
Lettuce and Chicory | |
Arugula | |
Basil | |
Fennel | |
Carrots | |
Sunflower | |
Radish | |
Peas | |
Other Types |
Farming | |
Indoor Farming | |
Vertical Farming | |
Commercial Greenhouses | |
Other Farming |
Growth Medium | |
Peat Moss | |
Soil | |
Coconut Coir | |
Tissue Paper | |
Other Growth Mediums |
Distribution Channel | |
Hypermarkets/Supermarkets | |
Restaurants | |
Other Distribution Channels |
Geography | |||||||
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Microgreens Market Size Summary
The microgreens market is experiencing significant growth, driven by their increasing popularity in culinary applications and health-conscious consumer trends. These small, tender vegetable greens are valued for their robust flavors, vibrant colors, and nutritional benefits, making them a staple in dishes like salads, pasta, and pizzas. The market is further bolstered by their use in the cosmetics industry, where they are incorporated into skincare and haircare products due to their high vitamin content. Despite the profitability of microgreens, the market faces challenges such as limited indoor farming varieties and slow adoption of hydroponics. However, the demand for microgreens is rising, particularly in developed countries, as they offer a sustainable and nutritious food source that can be cultivated year-round indoors.
North America leads the microgreens market, with the United States at the forefront, supported by advanced indoor and vertical farming practices. The region's growing health awareness and preference for organic foods have fueled the demand for microgreens, prompting farmers to adopt high-tech farming methods. The market is characterized by a fragmented and competitive landscape, with key players like AeroFarms and Good Leaf Farms expanding their reach through strategic partnerships and product launches. The success of greenhouse technology and the increasing acceptance of agricultural mechanization are expected to further drive market growth. As consumers worldwide continue to prioritize healthy diets, the microgreens market is poised for continued expansion.
Microgreens Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.3 Market Restraints
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1.4 Value Chain Analysis
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Broccoli
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2.1.2 Lettuce and Chicory
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2.1.3 Arugula
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2.1.4 Basil
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2.1.5 Fennel
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2.1.6 Carrots
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2.1.7 Sunflower
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2.1.8 Radish
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2.1.9 Peas
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2.1.10 Other Types
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2.2 Farming
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2.2.1 Indoor Farming
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2.2.2 Vertical Farming
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2.2.3 Commercial Greenhouses
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2.2.4 Other Farming
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2.3 Growth Medium
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2.3.1 Peat Moss
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2.3.2 Soil
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2.3.3 Coconut Coir
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2.3.4 Tissue Paper
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2.3.5 Other Growth Mediums
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2.4 Distribution Channel
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2.4.1 Hypermarkets/Supermarkets
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2.4.2 Restaurants
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2.4.3 Other Distribution Channels
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2.5 Geography
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2.5.1 North America
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2.5.1.1 United States
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2.5.1.2 Canada
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2.5.1.3 Mexico
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2.5.1.4 Rest of North America
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2.5.2 Europe
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2.5.2.1 Netherlands
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2.5.2.2 Spain
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2.5.2.3 Germany
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2.5.2.4 France
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2.5.2.5 Rest of Europe
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2.5.3 Asia-Pacific
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2.5.3.1 China
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2.5.3.2 India
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2.5.3.3 Singapore
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2.5.3.4 Australia
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2.5.3.5 Rest of Asia-Pacific
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2.5.4 South America
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2.5.4.1 Brazil
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2.5.4.2 Chile
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2.5.4.3 Argentina
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2.5.4.4 Rest of South America
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2.5.5 Middle East & Africa
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2.5.5.1 Algeria
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2.5.5.2 Saudi Arabia
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2.5.5.3 Egypt
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2.5.5.4 South Africa
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2.5.5.5 Rest of Middle East & Africa
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Microgreens Market Size FAQs
How big is the Microgreens Market?
The Microgreens Market size is expected to reach USD 245.77 billion in 2024 and grow at a CAGR of 6.40% to reach USD 335.16 billion by 2029.
What is the current Microgreens Market size?
In 2024, the Microgreens Market size is expected to reach USD 245.77 billion.