| Study Period | 2020 - 2030 |
| Market Size (2025) | USD 0.93 Trillion |
| Market Size (2030) | USD 1.40 Trillion |
| CAGR (2025 - 2030) | 8.52 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Mice Market Analysis
The Mice Market size is estimated at USD 0.93 trillion in 2025, and is expected to reach USD 1.40 trillion by 2030, at a CAGR of 8.52% during the forecast period (2025-2030).
MICE (Meetings, Incentives, Conferences, and Exhibitions) aims to bring together leading professionals from diverse industries in a customized hospitality environment. This trend, coupled with a surge in global companies providing MICE services, is propelling market growth. During the pandemic, hybrid and virtual formats became the sole choice for meetings, incentives, conferences, and exhibitions. Many companies embraced this digital medium for all their events, opting to forgo traditional offline gatherings in favor of increased profits. This transition to online platforms streamlined operations and cut out significant traditional expenses like transportation, catering, and venue rentals, which previously represented substantial financial outlays.
Various travel apps designed to cater to travelers' diverse needs have amplified the prominence of MICE across multiple countries, making the experience more streamlined and enjoyable. These platforms are also opening up new avenues for luxury travel. This transformation has increased the visibility of traditional industry intermediaries and emphasized their roles in providing information and infrastructure. Additionally, the growing appetite for 'bleisure' (business + leisure) travel, primarily fueled by the millennial workforce, is set to drive further growth in the market.
While the MICE market continues to grow, it grapples with notable challenges. Political instability in certain regions can hinder international travel, subsequently affecting attendance at Mice events. Furthermore, during economic downturns, companies often tighten their travel budgets, leading to fewer and smaller events. Such dynamics present considerable hurdles for MICE planners and organizers, who strive to ensure their events' success in the middle of these complexities.
Mice Market Trends
Exhibitions Segment Dominated the MICE Market
The exhibitions segment of the MICE (Meetings, Incentives, Conferences, and Exhibitions) market is witnessing significant growth. Driven by a rising demand for face-to-face interactions and a business imperative to showcase products and services, Exhibitions enable companies to engage with potential customers, partners, and industry stakeholders, showcasing their offerings in a vibrant and interactive setting. With businesses increasingly valuing these engagements, exhibitions are solidifying their role as a cornerstone of marketing and sales strategies.
Furthermore, the globalization of trade and commerce is driving the growth of the exhibitions segment. As businesses aim to penetrate new markets and engage with international audiences, global exhibitions serve as a platform for them to present their products and services. These events draw a diverse crowd, from industry professionals and buyers to media representatives, granting exhibitors significant exposure and networking prospects. Engaging with potential clients and partners from various regions amplifies the benefits of participating in these exhibitions.
Despite the significant growth of the exhibitions segment in the MICE market, it faces several challenges that could impact its future trajectory. Economic uncertainty, including downturns and inflation, can lead to reduced corporate spending on events, while geopolitical issues may create safety concerns that deter travel and participation in international events. Additionally, competition within the industry is intensifying as new players emerge and existing companies innovate to capture market share. Internal management challenges, such as adapting to rapid technological changes and ensuring effective communication among teams, further complicate operations.
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Asia-Pacific Emerges as a Leading Region in the Surge of Mice Market
The Asia Pacific region is the fastest-growing area in the MICE market. Countries like China, India, and Singapore are spearheading this expansion, propelled by swift economic growth and a notable surge in business travel. With these economies on the rise, the Asia Pacific is cementing its status as a crucial hub for global meetings and conferences, witnessing a growing influx of business investments into MICE activities.
Substantial infrastructure investments are driving the rapid growth of the Asia Pacific MICE market. Countries across the region are upgrading their MICE facilities, which encompass modern convention centers, hotels, and transportation networks. These enhancements elevate the attendee experience and draw in larger, more prestigious events, cementing the region's status as a premier Mice destination.
Additionally, the burgeoning middle class in the Asia Pacific is fueling the region's MICE expansion. With rising disposable incomes, there's a notable uptick in business travel, amplifying the demand for meetings and events. This demographic evolution is prompting businesses to broaden their horizons and tap into new markets, further intensifying the demand for MICE services across the region.
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Mice Industry Overview
The MICE market is highly fragmented. The market is characterized by a multitude of players, encompassing numerous small and medium-sized enterprises and several larger firms. This diversity fosters a competitive landscape, offering clients a broad spectrum of services and choices such as event planning, venue management, accommodation, and catering, attracting a diverse range of businesses and specialists in the market. Some of the major players in the market are CWT Meetings & Events, BCD Meetings & Events, Maritz Global Events, Conference Care Ltd, and ATPI Ltd.
Mice Market Leaders
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CWT Meetings & Events
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BCD Meetings & Events
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Maritz Global Events
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Conference Care Ltd
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ATPI Ltd.
- *Disclaimer: Major Players sorted in no particular order
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Mice Market News
- November 2024: Convene Partners with BCD Meetings & Events to Provide Tech-Enabled Accommodation Sourcing. Through this collaboration, BCD M&E has crafted customized online hotel maps to streamline accommodation bookings for event attendees. These maps highlight hotel partners situated close to each of the 38 Convene venues. Clients of Convene can reserve up to eight hotel rooms directly via the hotel map.
- February 2024: FCM Meetings & Events, a vital division of the Flight Centre Travel Group and a long-standing specialist in the sector under the FCM brand has teamed up with Hubli. This collaboration boasts a global inventory of over 200,000 venues. It facilitates swift and straightforward online bookings and incorporates sustainability solutions alongside contracting and cost controls.
Mice Industry Segmentation
MICE travel, a segment of the broader travel and tourism market, focuses on business-oriented activities such as meetings, incentives, conferences, and exhibitions. By bringing together leading professionals from diverse industries in customized hospitality settings, Mice is witnessing a surge, bolstered by an increasing number of global companies entering the Mice services arena. Mice Market is Segmented into Event Type and Geography. By Event Type, the market is segmented into Meetings, Incentives, Conferences, and Exhibitions, and by Geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The Report Offers the Market Size in Value Terms in USD for all the Above-Mentioned Segments.
| Event Type | Meetings | ||
| Incentives | |||
| Conferences | |||
| Exhibitions | |||
| Geography | North America | US | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Germany | ||
| UK | |||
| France | |||
| Russia | |||
| Spain | |||
| Rest of Europe | |||
| Asia Pacific | India | ||
| China | |||
| Japan | |||
| Rest of Asia Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle East & Africa | UAE | ||
| Saudi Arabia | |||
| Rest of Middle East & Africa | |||
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Mice Market Research Faqs
How big is the Mice Market?
The Mice Market size is expected to reach USD 0.93 trillion in 2025 and grow at a CAGR of 8.52% to reach USD 1.40 trillion by 2030.
What is the current Mice Market size?
In 2025, the Mice Market size is expected to reach USD 0.93 trillion.
Who are the key players in Mice Market?
CWT Meetings & Events, BCD Meetings & Events, Maritz Global Events, Conference Care Ltd and ATPI Ltd. are the major companies operating in the Mice Market.
Which is the fastest growing region in Mice Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Mice Market?
In 2025, the Europe accounts for the largest market share in Mice Market.
What years does this Mice Market cover, and what was the market size in 2024?
In 2024, the Mice Market size was estimated at USD 0.85 trillion. The report covers the Mice Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Mice Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Mice Industry Report
Statistics for the 2025 Mice market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Mice analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
