Market Share of Mezcal Industry
The global mezcal market is highly competitive, with the presence of various international and domestic players. Some of the key players in the market are Pernod Ricard, Ilegal Mezcal, Diageo PLC, Rey Campero, and El Silencio Holdings INC. Key players have been investing in acquiring small players in the mezcal market, especially to leverage the luxury spirits segment and to develop the product portfolio. They are focusing on product development and innovation to meet the consumer's needs by offering a variety in taste and product quality to maintain premiumization. Also, some major players use mergers and acquisitions as their key strategy. The leading manufacturers in the mezcal market have also been focused on leveraging opportunities posed by emerging markets in regions such as Asia-Pacific to expand their business operations.
Mezcal Market Leaders
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Pernod Ricard
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Illegal Mezcal
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El Silencio Holdings INC
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Rey Campero
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Diageo PLC
*Disclaimer: Major Players sorted in no particular order
