Mezcal Market - Growth, Trends, and Forecasts (2019 - 2024)

Global mezcal market is expected to register a CAGR of 14.2% during the forecast period, 2019 to 2024. The report is segmented by Type (Mezcal joven, Mezcal reposado, Mezcal añejo, and Others), Distribution Channel (Offline retail stores and Online retail stores), and Geography.

Market Snapshot

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Study Period:

2016-2024

Largest Market:

North America

CAGR % (2019 - 2024):

14.2%

Key Players:

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Market Overview

Mezcal market is growing at a CAGR of 14.2% during the forecast period (2019-2024). 

  • The demand for mezcal, a tropical agave plant-based liquor, increased significantly over the past few years and is expected to increase further over the forecast period.
  • The large millennial consumer base across the globe is encouraging vendors to expand their geographical presence, which, in turn, is bolstering the mezcal market's growth.
  • Consumers are preferring mezcal over other tequila products due to the availability of a variety of flavors.

Scope of the Report

Mezcal market offers different products such as mezcal joven, mezcal reposado, mezcal anejo, and other types through offline and online retail stores. Mezcal vendors are catering primarily to this large demographic consumer base as the consumption of tequila and mezcal is maximum among this consumer segment. 

By Product Type
Mezcal Joven
Mezcal Reposado
Mezcal anejo
Other Types
By Distribution Channel
Offline retail stores
Online retail stores
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
France
Germany
Russia
Italy
Rest of Europe
Asia Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
UAE
Rest of Africa

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Key Market Trends

United States Witnessed Increased Consumption of Mezcal and Tequila

Consumers are preferring mezcal over other types of tequila which is playing a major role to boost the mezcal consumption in the country. The rise of cocktail culture in the United States has helped make mezcal trendy, with bars offering various varieties of mezcal and tequila. Also, the growing consumption of mezcal in the US and Mexico, and changing consumer preference towards new category like extra-añejo- which is produced from 100% Agave- have been supporting the market growth of Mezcal añejo over the past few years. 

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North America Held Largest Market Revenue

North America held the largest share of the global industry revenues in 2018. The United States is one of the leading markets for mezcal in the North American region. Key players in the North American region are considering the increasing popularity of mescal and are investing to open production plants in the region, which is highly popular for the production of mescal. Furthermore, the demand for spirits across the on-trade sales channels, including full-service restaurants and cafés/bars, is expected to increase significantly over the forecast period.

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Competitive Landscape

Mezca market is highly fragmented owing to the number of small and giant players dominating the market. Some of the key players in the market are Pernod Ricard, Ilegal Mezcal, and William Grant & Sons Ltd. Key players are investing in acquiring small players in the mezcal market, especially to leverage the luxury spirits segment and to develop the product portfolio.

Major Players

  1. Pernod Ricard
  2. Ilegal Mezcal
  3. William Grant & Sons Ltd.
  4. Rey Campero
  5. El Silencio Holdings, INC.

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Mezcal Joven

      2. 5.1.2 Mezcal Reposado

      3. 5.1.3 Mezcal anejo

      4. 5.1.4 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Offline retail stores

      2. 5.2.2 Online retail stores

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Germany

        5. 5.3.2.5 Russia

        6. 5.3.2.6 Italy

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 India

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 UAE

        3. 5.3.5.3 Rest of Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Pernod Ricard

      2. 6.4.2 Ilegal Mezcal

      3. 6.4.3 William Grant & Sons Ltd.

      4. 6.4.4 Rey Campero

      5. 6.4.5 El Silencio Holdings, INC.

      6. 6.4.6 Mezcal Vago

      7. 6.4.7 Lagrimas de Dolores

      8. 6.4.8 Fidencio Mezcal

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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