Mexico OTT TV and Video Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Mexico OTT TV and Video market is segmented by source (SVOD, TVOD (rental, download to own (DTO)), and AVOD). All values given in the study are in USD.

Mexico OTT TV and Video Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Mexico OTT TV & Video Market Size

CAGR
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 4.50 %
Market Concentration Medium

Major Players

Mexico OTT TV and Video Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Mexico OTT TV and Video Market with other markets in Technology, Media and Telecom Industry

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Mexico OTT TV & Video Market Analysis

The Mexico OTT TV and Video Market is expected to register a CAGR of 4.5% during the forecast period.

  • The shifting consumer preference toward online content due to the increasing proliferation of high-speed internet in Mexico provides an impetus for market growth. Substantial investment flows by video streaming media companies, like Netflix, Amazon Prime, and Hotstar, led to an increase in the number of Pay-Tv subscribers.
  • Mexico has become a prime focus for many subscription OTT services because of its improving digital infrastructure and the growing need for indoor entertainment during the coronavirus pandemic. Netflix is one of the most used platforms in the region. Its international competitors, Amazon Prime Video, Disney+, HBO Max, and Apple TV+, as well as local streaming services owned by major TV networks or telecom companies, Claro Video, Blim TV, and Globoplay, have an increasing demand in the region.
  • The proliferation of streaming services and the fracturing of content libraries will ultimately force consumers to decide which platforms they value the most, which will create a unique opportunity for cheaper and free ad-supported platforms to gain market share among price-conscious consumers.
  • The COVID-19 pandemic increased the time spent on video streaming apps, leading to a rise in growth opportunities for the region's OTT market. For instance, according to WarnerMedia, on average, Mexicans spent 244 minutes watching pay-TV between March 23 and 29, 2020, which is 28 minutes more than the average of 216 minutes between January 1 and March 15, 2020.
  • Along with the impact on production, the pandemic took a toll on the consumer demand for display-integrated devices, likely exacerbated by the lockdown. Uncertainty regarding the possible length of the lockdown made it difficult to anticipate how and when a resurgence in the display industry would occur.

Mexico OTT TV & Video Industry Overview

The Mexico OTT TV and video market is fragmented and has some major players who adopt various growth strategies, such as mergers and acquisitions, new product launches, expansions, joint ventures, partnerships, and others, to strengthen their position in the market. Some major players include Netflix, Amazon Prime Video, Moviestar Play, Claro Video, and Blim.

  • May 2022: OTTera, a white-label OTT and FAST Channel service, confirmed a partnership with TV Azteca to deliver TV Azteca's Pay TV channels to Samsung TV Plus in Mexico. This strategic alliance with OTTera is expected to provide a greater distribution of the TV Azteca channel portfolio with Samsung and, in the near future, with other smart TV producers in Mexico and LATAM.

Mexico OTT TV & Video Market Leaders

  1. Netflix

  2. Amazon Prime Video

  3. Blim

  4. Movistar Play

  5. Claro Video

  6. *Disclaimer: Major Players sorted in no particular order
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Mexico OTT TV & Video Market News

  • March 2022: TelevisaUnivision's new streaming service ViX, which brings the world's largest offering of Spanish-language entertainment, news, and sports content, became available to all users in the United States, Mexico, and most Spanish-speaking Latin America. ViX users can stream original programming and top live sports and news free of charge in the first broadcast-quality ad-supported offering for Mexico.

Mexico OTT TV & Video Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Value Chain Analysis
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products and Services
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of Covid-19 on the Market
  • 4.5 Base Indicator Analysis (Including Internet penetration, smart phones, and other streaming devices)
  • 4.6 Video Business Models in Mexico (TV Everywhere, Transactional, Subscription, Free, Hybrid)
  • 4.7 Stakeholders in the Video and OTT Market in Mexico (Cable Operators, Programmers, Independent Platforms etc.)

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 High Penetration of Smart TVs and the Presence of Major OTT Providers
  • 5.2 Market Restraints
    • 5.2.1 Payment for Premium OTT Take-up
    • 5.2.2 Challenges and Costs of Licensing Premium Quality Content

6. MARKET SEGMENTATION

  • 6.1 By Source
    • 6.1.1 SVOD
    • 6.1.2 TVOD
    • 6.1.2.1 Rental
    • 6.1.2.2 Download to Own (DTO)
    • 6.1.3 AVOD

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles (Major OTT providers operating in the region)
    • 7.1.1 Netflix
    • 7.1.2 Amazon Prime Video
    • 7.1.3 Blim
    • 7.1.4 Movistar Play
    • 7.1.5 Claro Video
    • 7.1.6 Crackle
    • 7.1.7 HBO
    • 7.1.8 Disney+
    • 7.1.9 Apple TV+

8. Mexico OTT Market Outlook

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Mexico OTT TV & Video Industry Segmentation

OTT services are touted to be a major disrupter in the field of media and entertainment, as they bypass traditional methods, such as cable, broadcast, and satellite platforms, to directly offer services to customers through the internet.

By Source SVOD
TVOD Rental
Download to Own (DTO)
AVOD
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Mexico OTT TV & Video Market Research FAQs

What is the current Mexico OTT TV and Video Market size?

The Mexico OTT TV and Video Market is projected to register a CAGR of 4.5% during the forecast period (2025-2030)

Who are the key players in Mexico OTT TV and Video Market?

Netflix, Amazon Prime Video, Blim, Movistar Play and Claro Video are the major companies operating in the Mexico OTT TV and Video Market.

What years does this Mexico OTT TV and Video Market cover?

The report covers the Mexico OTT TV and Video Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Mexico OTT TV and Video Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Mexico OTT TV and Video Industry Report

Statistics for the 2025 Mexico OTT TV and Video market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Mexico OTT TV and Video analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.