Mexico OOH And DOOH Market Share

Market Share of Mexico OOH And DOOH Industry

The market's competitive landscape is fragmented due to the presence of significant market players globally. Vendors have exhibited key competitive strategies through acquisitions, partnerships with industry participants, and new product/service rollouts. Such developments are expected to increase in respective end-user verticals as prominent industry players expand their market presence.

• April 2024: Vistar Media, a global provider of technology solutions for out-of-home (OOH) media, unveiled a strategic collaboration with PRODOOH. This partnership introduced Vistar's advanced advertising tools to the region. Harnessing Vistar's technology, the local experts at PRODOOH initiated programmatic OOH in Latin America, commencing in Mexico and Brazil. Its roadmap includes further expansions into Argentina, Chile, Colombia, and Peru.
• October 2023: Hivestack, an independent programmatic DOOH ad tech company, unveiled a strategic alliance with Grupo Expansión, an omnichannel media owner in Latin America. Grupo Expansión facilitated brand-audience connections through a diverse range of channels, including magazines, events, video podcasts, online display, OOH, and DOOH. This collaboration helped with the suite of solutions to bolster revenue growth across their extensive inventory network. Moreover, it enables an expansion of programmatically available DOOH screens in Mexico via the Hivestack platform.

Mexico OOH and DOOH Market Leaders

1. JCDecaux Mexico

2. Clear Channel Outdoor Mexico SA de CV

3. PRODOOH

4. Hivestack Technologies Inc.

5. adsmovil

*Disclaimer: Major Players sorted in no particular order