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Mexico Beauty And Personal Care Market Size (2024 - 2029)

The beauty industry in Mexico is poised for growth, driven by an increase in consumer spending and a shift towards natural and organic products. As disposable incomes rise, consumers are more inclined to invest in beauty and personal care items, particularly those that align with the skinimalism trend. This trend is further supported by a growing demand for products that are cruelty-free, eco-friendly, and free from synthetic chemicals, which are becoming increasingly scrutinized for their potential health risks. Manufacturers are responding to this demand by expanding their offerings of organic and natural products, which are perceived as safer and more beneficial for the skin. Consequently, the market size of the beauty industry in Mexico is expected to expand significantly during the forecast period.

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Market Size of Mexico Beauty And Personal Care Industry

Mexico Beauty and Personal Care Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 11.34 Billion
Market Size (2029) USD 15.21 Billion
CAGR (2024 - 2029) 6.05 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

Mexico Beauty and Personal Care Market Analysis

The Mexico Beauty And Personal Care Market size is estimated at USD 11.34 billion in 2024, and is expected to reach USD 15.21 billion by 2029, growing at a CAGR of 6.05% during the forecast period (2024-2029).

The rise in the disposable income of consumers in Mexico, coupled with the growing inclination toward skinimalism, has induced people to spend on beauty products such as lip care, body care, and foot care, among others. For instance, according to the Flanders Investment & Trade Market Study 2022, Mexican consumers spend roughly USD 215 on cosmetics and personal care products yearly. Moreover, the increasing demand for natural or organic, no animal-tested, and cruelty-free cosmetic products and eco-friendly packaging designs is expected to further enhance the market growth.

On the other hand, consumers are increasingly becoming aware of synthetic chemicals used in cosmetic formulations and their potential side effects, leading to various health issues like skin irritation, allergies, skin dullness, toxicity, etc. This paves the way for enhanced demand for natural and organic beauty and personal care products. Cosmetic products of organic and natural ingredients are extensively demanded and do not negatively impact the skin. With a shift in preference from synthetic skincare products to organic products among consumers, beauty and personal care products manufacturers are capitalizing on this growing interest and expanding their product offerings by introducing a wide range of organic skincare products containing plant-based, clean-label ingredients, with claims such as 'organic,' 'vegan,' 'natural,' 'chemical-free' and 'cruelty-free,' among others. Thus, the increasing consumer inclination toward beauty products and awareness towards organic or natural products are expected to fuel the beauty industry growth during the forecast period.

Mexico Beauty and Personal Care Industry Segmentation

The beauty products are used to keep skin healthy and attractive, mainly facial, lip, and body care products. The Mexico beauty and personal care market is segmented by product type, category, and distribution channel. By product type, the market is segmented into skin care, oral care, hair care, perfumes & fragrances, deodorants, bath & shower, and color cosmetics. The skin care products are further segmented into facial, lip, body, and foot and hand care. By category, the market is segmented into premium products and mass products. By distribution channels, the market is divided into specialty/beauty stores, supermarkets/ hypermarkets, convenience/grocery stores, pharmacies/drugstores, online retail stores, and others. The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Skin Care
Facial Care
Lip Care
Body Care
Foot and Hand Care
Oral Care
Hair Care
Perfumes & Fragrences
Deodorants
Bath & Shower
Color Cosmetics
Category
Mass
Premium
Distribution Channel
Supermarkets/Hypermarkets
Specialty/Beauty Stores
Convenience/Grocery Stores
Pharamcies/Drugstores
Online Retail Stores
Others
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Mexico Beauty And Personal Care Market Size Summary

The beauty industry in Mexico is experiencing significant growth, driven by increasing disposable incomes and a shift towards skinimalism, which emphasizes using fewer but higher-quality products. Consumers are increasingly investing in beauty and personal care products, including lip, body, and foot care, as they become more aware of the benefits of natural and organic ingredients. This trend is further fueled by a growing demand for cruelty-free and eco-friendly products, as well as concerns over the potential side effects of synthetic chemicals in cosmetics. As a result, manufacturers are expanding their offerings to include a wide range of organic and natural products, catering to the rising consumer preference for plant-based and clean-label ingredients. The focus on transparency, certifications, and better ingredient sourcing is also shaping the market, with brands like AHAL leading the way in providing natural and eco-friendly skincare solutions.

The expansion of e-commerce is another key factor contributing to the growth of the beauty industry in Mexico. The convenience of online shopping, coupled with the availability of a wide range of products and competitive pricing, has made e-commerce a popular channel for consumers aged 18-45. This has led to a surge in online sales of cosmetic products, with platforms offering diverse options in shades, formulas, and finishes. Companies like Avon are enhancing their digital presence by launching e-commerce platforms, further boosting market growth. The competitive landscape is characterized by major players such as Unilever, Procter & Gamble, and Mary Kay, who are adopting strategies like product innovation, partnerships, and online marketing to maintain their market share. Recent expansions by brands like Amorepacific and Prada into the Mexican market highlight the industry's dynamic nature and the ongoing opportunities for growth.

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Mexico Beauty And Personal Care Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Demand for Natural/Organic Beauty and Personal Care Products

      2. 1.1.2 Skincare Trends Revolutionizing Beauty Industry

    2. 1.2 Market Restraints

      1. 1.2.1 Counterfeiting In the Cosmetics And Personal Care Sector

    3. 1.3 Porters' Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Skin Care

        1. 2.1.1.1 Facial Care

        2. 2.1.1.2 Lip Care

        3. 2.1.1.3 Body Care

        4. 2.1.1.4 Foot and Hand Care

      2. 2.1.2 Oral Care

      3. 2.1.3 Hair Care

      4. 2.1.4 Perfumes & Fragrences

      5. 2.1.5 Deodorants

      6. 2.1.6 Bath & Shower

      7. 2.1.7 Color Cosmetics

    2. 2.2 Category

      1. 2.2.1 Mass

      2. 2.2.2 Premium

    3. 2.3 Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Specialty/Beauty Stores

      3. 2.3.3 Convenience/Grocery Stores

      4. 2.3.4 Pharamcies/Drugstores

      5. 2.3.5 Online Retail Stores

      6. 2.3.6 Others

Mexico Beauty And Personal Care Market Size FAQs

The Mexico Beauty and Personal Care Market size is expected to reach USD 11.34 billion in 2024 and grow at a CAGR of 6.05% to reach USD 15.21 billion by 2029.

In 2024, the Mexico Beauty and Personal Care Market size is expected to reach USD 11.34 billion.

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