Mexico Beauty and Personal Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Mexico Beauty and Personal Care Market is segmented by Product Type into Facial Care, Lip Care, Body Care, Foot Care, and Hand Care; by Category into Premium Products and Mass Products; by Distribution channel into Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Others & by Geography

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 9.42 %

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Market Overview

Mexico beauty and personal care market is forecasted to grow at a CAGR of 9.42% during the forecast period (2020 - 2025).

  • Growing beauty consciousness among the male consumers and increase in the number of brands foraying into internet retailing is driving the growth of cosmetic products in Mexico. Advertising campaigns are being developed for men, and more companies will be producing products aimed specifically at satisfying this demand.
  • Improved consumer lifestyles and an increase in women employees at the workplace are expected to heavily impact the consumption of beauty and personal grooming products in Mexico. With the advent of smaller and easily accessible packaging, manufacturers are intending to reach the consumer base with less purchasing power. 


Scope of the Report

Mexico beauty and personal care market offers a range of products for Facial Care, Lip Care, Body Care, Foot Care, and Hand Care. The other category includes products such as nail, hand care products. Distribution channels including sSpecialist Retail Stores, Supermarkets/ Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Others. Additionally, the market covers mass and premium categories of products.

By Product Type
Facial Care
Lip Care
Body Care
Foot Care
Hand Care
By Category
Premium Products
Mass Products
By Distribution Channel
Specialist Retailers
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels

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Key Market Trends

Skin Care Products Hold a Major Share in the Market

The segment comprises of moisturizers, face and neck creams, cleansers, hand and body lotions, sun care products and other skin protection and cleansing cosmetics.The skin care market is one of the leading shareholders amongst other product segments, owing to increasing awareness about skin rituals and urge to have a beautiful and younger appearance among users. Mexico being one of the fastest growing population in the world greatly supplements the growth of skin care products, as Mexicans are likely to consume a considerable amount of skin care cosmetics. Innovation in this segment is driving product sales, allowing deeper penetration and expansion to new markets within the country. Furthermore, high internet reliability is driving the consumption of skin care from online retail, owing to lower costs and flexibility offered by the channel.


E-Commerce to Foster the Market Growth Significantly

Key players are directing consumers to go online for buying cosmetic products. This dynamic turn with an innovative model is increasingly disrupting the longstanding industry norms. The e-commerce industry has witnessed tremendous growth in Mexico in the past three years, taking the lion’s chunk, with the 18-45 age group continuously engaged in shopping and contributing to the growth. The percentage of the population using the internet in Mexico was recorded as 44% in 2016 and is expected to reach nearly 50% by 2022, which can be considered as a trend that supports the growth of e-commerce. Availability of a wide range of products, coupled with discounted prices offered as compared to other distribution channels, is expected to drive the growth of e-commerce sales in Mexico.


Competitive Landscape

Colgate-Palmolive, Unilever PLC, and Procter & Gamble are some major key players in the country manufacturing beauty and skin care products. Leading companies were active in terms of innovation. New product developments included line extensions of already well-recognised brands, manufacturers entering new categories, new versions with natural ingredients associated with skincare benefits, new application formats and improved formulations to differentiate from other competitors. 

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Facial Care

      2. 5.1.2 Lip Care

      3. 5.1.3 Body Care

      4. 5.1.4 Foot Care

      5. 5.1.5 Hand Care

    2. 5.2 By Category

      1. 5.2.1 Premium Products

      2. 5.2.2 Mass Products

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Specialist Retailers

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Pharmacies/Drug Stores

      5. 5.3.5 Online Retail Channels

      6. 5.3.6 Others


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 Avon Cosmetics

      2. 6.4.2 Colgate-Palmolive Company

      3. 6.4.3 Unilever PLC

      4. 6.4.4 Procter & Gamble

      5. 6.4.5 L'OREAL PARIS

      6. 6.4.6 Estee Lauder Inc

      7. 6.4.7 Johnson & Johnson Services, Inc.

      8. 6.4.8 Revlon

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Mexico Beauty and Personal Care Market market is studied from 2016 - 2026.

The Mexico Beauty and Personal Care Market is growing at a CAGR of 9.42% over the next 5 years.

Avon Cosmetics, Colgate-Palmolive Company, Unilever PLC, Procter & Gamble, L'ORÉAL PARIS are the major companies operating in Mexico Beauty and Personal Care Market.

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