Mexico Agricultural Machinery Market - Growth, Trends, and Forecast (2019 - 2024)

The Mexico Agricultural Machinery Market is segmented by machinery type into Tractors, Equipment, Sprayers, Harvesting Machinery, and Haying & Forage Machinery.

Market Snapshot

Mexico Agricultural Machinery Market - Summary
Study Period:


Base Year:


Key Players:

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Market Overview

The Mexico Agricultural Machinery Market is projected to register a CAGR of 5.27% over the forecast period. Mexico has a large agriculture industry, with a vast cultivated land area. The growing agribusiness sector of Mexico is driven directly by greater use of modern-day agricultural equipment. Planting machinery, for instance, enables crop farmers to sow with lesser labor input and greater precision. Tractors and combine harvesters are used widely across the region and are growing in popularity. The relatively shorter shelf-life of the product in this market converts to more frequent sales, and as the number of machinery owners rises, the market is bound to grow. The recovery of the agricultural sector since the last two years is driven by the counter-cyclical nature of growth and recovery in the sector, along with the increase in exports of agricultural products to Central and South America. However, the presence of significant structural inefficiencies, especially regarding the dominance of small farmers, along with slower adoption of technology, limits the growth prospects of the agricultural machinery market in Mexico.

Scope of the Report

This report analyzes the major market trends, current market scenario, and major technological advancements in the Mexican agricultural machinery market. The market studied has been segmented by machinery type into tractors, equipment, sprayers, harvesting machinery and haying & forage machinery. Tractors and harvesting machinery account for the majority of the share in the market studied.

By Engine Power
Less than 40 HP
41 to 60 HP
61 to 100 HP
101 to 150 HP
More than 150 HP
Rotovators & Cultivators
Seed & Fertilizer Drills
Fertilizer Spreaders
Land Levelers
Other Equipment
Field-Crop Sprayers
Orchard Sprayers
Harvesting Machinery
Combine Harvesters
Forage Harvesters
Other Harvesting Machinery
Haying and Forage Machinery
Mowers & Conditioners
Tedders and Rakes
Other Haying and Forage Machinery

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Key Market Trends

Tractors Dominate the Agricultural Machinery Market

The tractors segment of the Mexican agricultural machinery market is projected to grow at a CAGR of 5.2% over the forecast period. Mexico’s trade barriers are negligible, owing to being the North American Free Trade Agreement (NAFTA) trading partner. Therefore, the United States and European manufacturers produce agricultural tractors and other farm equipment in Mexico. According to Secretaría de Agricultura y Desarrollo Rural (SAGARPA), in 2016, 6,503 tractors were distributed in Mexico. More than half of the tractors were marketed domestically. In 2017, the demand for new tractors increased as many tractors were reaching the end of their life, consequently, increasing sales and imports. Mexico is also the second-largest export market in agricultural equipment for the United States. Nearly 80% of the exports were for the agricultural tractors reflects on the fact that the major manufacturing operations are located in Mexico. 

Mexico tractor Market Size

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Stable Growth in the Harvesting Machinery Segment

The crop and grain harvesting machine market is projected to register a CAGR of 1.54%, to reach a value of USD 76.54 million by 2023. The market was estimated at USD 69.85 million in 2017. Crop and grain harvesting machines are basically mechanical devices, which harvests forage crops cultivated in fields. Combine harvester is an example of crop and grain harvesting machinery.These combines are used for cereal crops and other crops that require specific machinery, including soybean, corn, etc. AGCO is one of the largest manufacturers of combine harvester in Mexico, followed by John Deere.

Mexico Agricultu

Competitive Landscape

In the fast-growing Mexican agricultural machinery market, companies are not only competing on the basis of product quality or product promotion but are also focused on other strategic moves, in order to acquire larger share and expand their acquired market size. Considering all agricultural machinery in Mexico, the major players are John Deere followed by CNH Industrial and AGCO. John Deere already has a wide network of dealers and distributors in Mexico, which are dedicated toward the sale of its agricultural equipment in various regions of Mexico. It also has a dedicated network of dealers to deal with used machinery of the company.

Major Players

  1. Deere and Company
  2. AGCO Corp.
  3. CNH Industrial NV
  4. Kubota Mexico S.A. de C.V.

* Complete list of players covered available in the table of contents below

Mexico Agricultu

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porters Five Force Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Tractors

      1. 5.1.1 By Engine Power

        1. Less than 40 HP

        2. 41 to 60 HP

        3. 61 to 100 HP

        4. 101 to 150 HP

        5. More than 150 HP

    2. 5.2 Equipment

      1. 5.2.1 Plows

      2. 5.2.2 Harrows

      3. 5.2.3 Rotovators & Cultivators

      4. 5.2.4 Seed & Fertilizer Drills

      5. 5.2.5 Fertilizer Spreaders

      6. 5.2.6 Land Levelers

      7. 5.2.7 Other Equipment

    3. 5.3 Sprayers

      1. 5.3.1 Field-Crop Sprayers

      2. 5.3.2 Orchard Sprayers

    4. 5.4 Harvesting Machinery

      1. 5.4.1 Combine Harvesters

      2. 5.4.2 Forage Harvesters

      3. 5.4.3 Other Harvesting Machinery

    5. 5.5 Haying and Forage Machinery

      1. 5.5.1 Mowers & Conditioners

      2. 5.5.2 Balers

      3. 5.5.3 Tedders and Rakes

      4. 5.5.4 Other Haying and Forage Machinery


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 John Deere Mexico

      2. 6.3.2 AGCO Corp.

      3. 6.3.3 CNH Industrial NV

      4. 6.3.4 Massey Ferguson

      5. 6.3.5 Aquafim Culiacan

      6. 6.3.6 Kubota Mexico S.A. de C.V.

      7. 6.3.7 Case IH

      8. 6.3.8 Valmont Industries Inc.

      9. 6.3.9 Jumil Mexico Implementos Agricolas

      10. 6.3.10 CLAAS KGaA mbH

      11. 6.3.11 EnorossiMexicana SA de C

      12. 6.3.12 New Holland CNH de Mexico

      13. 6.3.13 Mahindra & Mahindra Limited


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