Market Trends of Mexico Aesthetic Devices Industry
The Botulinum Toxin Segment is Expected to Hold Significant Market Share During the Forecast Period
Botulinum toxin is a neurotoxic protein produced by the bacterium Clostridium botulinum. Botulinum toxin in very diluted quantities is utilized for aesthetic and non-cosmetic applications, such as treating frown lines between the brows, facial wrinkles such as horizontal creases on the forehead, lines at the corners of the mouth, and cobblestone skin on the chin. The aesthetic concerns of individuals regarding their appearance are gradually rising in the country. Thus, there is a growing demand for aesthetic products among the population, which has created a subsequent demand for botulinum toxin procedures. The increasing demand for botulinum toxin is expected to boost the growth of the segment.
The rising demand for botox procedures to enhance physical appearance and look younger is also contributing to the growth of this segment. For instance, according to the International Society of Aesthetic Plastic Surgery (ISAPS) report published in June 2024, there were 372,064 botulinum toxin procedures performed in Mexico in 2023. Thus, a high number of botulinum toxin procedures performed in Mexico is expected to boost the segment growth over the forecast period.
Botox is also widely used for various medical conditions, including cervical dystonia, plantar fasciitis, hyperhidrosis, and chronic migraines, among others. For instance, an article published in the journal Archives of Physical Medicine and Rehabilitation in February 2022 reported that a group of Mexican researchers indicated that botulinum toxin A (BTX-A) had been used for the treatment of patients with plantar fasciitis. The study indicated that there was an improvement in the pain conditions of the plantar fasciitis-affected patients after being injected with the BTX-A. Such use of botox for medical conditions is expected to add to the growth of the botox segment in the country over the forecast period.
Thus, the rising demand for botox procedures and the use of botulinum toxin in the region in non-cosmetic surgical procedures is contributing to the growth of this segment.
Breast Augmentation Surgical Procedures are Expected to Witness Significant Growth During the Forecast Period
Breast augmentation involves placing implants behind the breast tissue or under the chest muscle. An implant is a sac filled with either sterile salt water (saline) or silicone. The breast augmentation market is expected to witness significant growth over the forecast period owing to the increasing demand for enhanced aesthetic appeal and the rising prevalence of breast cancer.
The International Society of Aesthetic Plastic Surgery (ISAPS) report published in June 2024 reported that 101,264 women underwent breast augmentation procedures for aesthetic satisfaction. Thus, the segment is expected to witness significant growth over the forecast period due to increased demand to enhance aesthetic appearance.
Additionally, the rising cases of breast cancer reported in the country are also contributing to the growth of this segment. Many women have to undergo mastectomy to remove an entire breast to treat or prevent breast cancer. As a result, their natural breasts get damaged, and they undergo breast augmentation procedures to maintain their physical appearance. For instance, in 2022, Globocan reported that 31.0 thousand cancer cases were recorded in 2022, which is expected to reach 47.6 thousand in Mexico in 2045. Thus, the increasing incidence of breast cancer may increase the demand for breast augmentation procedures, thereby contributing to the growth of this segment.
Thus, due to the increasing demand from the younger generation, the rising prevalence of breast cancer, and the increasing disposable income, the segment is expected to witness significant growth over the forecast period.
