Metal Packaging Market - Growth, Trends, and Forecast (2020 - 2025)

The Metal Packaging Market is Segmented by Product Type (Cans, Drums, Metal Caps, Closures, and Bulk Containers), End-user Industry (Beverage, Food, and Industrial), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


4 %

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Market Overview

The metal packaging market was valued at USD 138.11 billion in 2019 and is expected to reach USD 193.24 billion by 2025, at a CAGR of 4% over the forecast period 2020 - 2025. According to the Population Reference Bureau, in 2018, the rate of urbanization across the world was about 55%. The shrinking size of families, along with the changing patterns in lifestyle, including the declining amount of the time spent on preparation of meals and consumption at home, are leading to a shift toward more processed, frozen, and pre-prepared foods (canned foods comprise the most common form of packaging). The metal packaging holds the largest market share of these foods. However, the metal packaging market is expected to witness a fierce competition from the substitute flexible plastic packaging products. 

  • Aerosol cans have been a significant driver for the market. Aerosol cans are witnessing increased adoption in the automotive, cosmetics, industrial, and household care sectors. Europe is one of the largest producers of aerosol globally due to the favourable business environment encouraging firms to establish manufacturing facilities in the region. Further, new production technologies coupled with an increasing number of product launches have buoyed the market growth.
  • Following this trend, Nivea launched a new product range in the deodorant segment, with a taller and sleek shaped aluminum aerosol that was designed by Beiersdorf and manufactured by Ardagh Group. Ardagh’s metal division investigated various cutting-edge technologies for aerosol can production. As a result, the company set new standards for high-quality metal packaging for the personal care sector.
  • Reuse is a major trend in metal packaging because of the increased pressure to prolong the lifecycle of finite resources through the re-use of containers. In contrast to consumer applications, many industrial packaging markets benefit from a highly effective and well-established infrastructure for products, such as reconditioned drums to maximize repeat use. This has been a major driver for the adoption of steel, which has been proven in numerous studies to be less harmful to the environment than the extraction of virgin ore.

Scope of the Report

Metal packaging is the key to the sustainable development of human civilization. Metal, being a permanent material, retains 100% of its properties even after infinite recycling, and thereby, reduces resource wastage significantly. Metals like aluminum are very easy to sterilise for packaging purposes.The durability and high barrier protection makes it an excellent choice for packaging materials. 

By Product Type
Metal Caps and Closures
Bulk Containers
Other Product Types
By End-user Industry
Personal and Household Care
Other End-user Industries
North America
United States
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Latin America
Rest of Latin America
Middle East & Africa
United Arab Emirates
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

Beverage is Expected to Hold a Significant Share

  • The beverage sector is dominated by the use of aluminum and steel cans. However, with the on-going trend of convenient packaging, the demand for flexible stand-up pouches is on the rise. This growth is also attributed to the use of metal caps and closures for various beverage products.
  • Aluminum packaging for beer, carbonated soft drinks, and energy drinks has increasingly dominated the other product segments, such as sparkling wines, iced teas, and coffee-based refreshments. The recycling rate for used aluminum beverage cans in Europe was 71.3% in 2017. The European Union aims to reach a recycling target of 80% by 2020. With the capability of saving 95% energy of primary production by recycling, aluminum beverage cans are contributing incessantly to sustainability.
  • Beverage can manufacturers have lreducing the package weight by reducing the gauge required to fabricate the cans. Metal cans can support the carbonation pressure that is required to package soda. Metal cans also resist pressures up to 90 pounds per square inch. As a matter of fact, four six-packs are capable of supporting a 2-ton vehicle. This factor makes the cans the favored choices for packaging in the beverage industry.

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North America is Expected to Hold the Largest Share

  • North America is expected to hold a major market share in the metal packaging market, mainly owing to the presence of strong food and beverage industries. According to the Association for Packaging and Processing Technologies, the United States food industry is expected to winess growth at a steady rate of 2.9% through 2022.
  • Moreover, the United States is also one of the largest manufacturers of aluminium cans, with a consumption rate of an average of 380 types of beverages in aluminium cans every year  majorly used for beverage packaging.
  • About 95% of all beer and soft drink cans in the United States are made of aluminum. the American can makers produce about 100 billion aluminum beverage cans a year, which is equivalent to one can per American per day.
  • The growing urban population coupled with the increasing number of households have been instrumental in bolstering the growth of canned food products. This factor is expected to influence the growth of the metal packaging market. According to UN DESA, about 89.2% of the total population in the United States are expected to live in urban areas. 

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Competitive Landscape

The metal packaging market is highly competitive and consists of several major players. Many companies are increasing their market presence by introducing new products, expanding their operations, or by entering into strategic mergers and acquisitions.

  • April 2019 - Ardagh Group expanded its production at Jacareí and Manaus facilities, respectively. These projects aim to meet the growing demand of its customers for infinitely-recyclable and sustainable aluminium packaging.  These investments are consistent with the company's commitment to support the growth prospects of the Brazilian can market.
  • February 2018 -  Ball Corporation announced to build a one-line beverage can and an end manufacturing plant in Asunción, Paraguay. This expansion would allow the company to serve the growing beverage can market in Paraguay, Bolivia, and Argentina.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Advancements in Aerosol Dispensing Technologies

      2. 4.3.2 Increasing Adoption of Green Packaging Solutions

    4. 4.4 Market Restraints

      1. 4.4.1 Threat from Flexible Plastic Substitutes

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Cans

      2. 5.1.2 Drums

      3. 5.1.3 Metal Caps and Closures

      4. 5.1.4 Bulk Containers

      5. 5.1.5 Other Product Types

    2. 5.2 By End-user Industry

      1. 5.2.1 Beverage

      2. 5.2.2 Food

      3. 5.2.3 Industrial

      4. 5.2.4 Personal and Household Care

      5. 5.2.5 Other End-user Industries

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Rest of Asia-Pacific

      4. 5.3.4 Latin America

        1. Brazil

        2. Argentina

        3. Mexico

        4. Rest of Latin America

      5. 5.3.5 Middle East & Africa

        1. United Arab Emirates

        2. Saudi Arabia

        3. South Africa

        4. Rest of Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Alcoa Incorporated

      2. 6.1.2 Amcor Limited

      3. 6.1.3 Ball Corporation

      4. 6.1.4 Crown Holdings Inc.

      5. 6.1.5 Can-Pack SA

      6. 6.1.6 Silgan Holdings Incorporated

      7. 6.1.7 Tubex GmbH

      8. 6.1.8 Greif Incorporated

      9. 6.1.9 Mauser Packaging Solutions

      10. 6.1.10 Ardagh Group

  7. *List Not Exhaustive


** Subject to Availability

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