Mental Health Apps Market Size (2024 - 2029)

The mental health apps market is projected to experience substantial growth over the forecast period, driven by increased awareness of mental health issues and the rising prevalence of mental disorders. The COVID-19 pandemic significantly accelerated the adoption of digital mental health solutions, as individuals sought alternatives to in-person services due to social distancing measures. This shift has led to a surge in the development and use of mental health applications, with various organizations and companies launching new platforms to address the growing demand. Despite these positive trends, concerns regarding data privacy and research limitations pose challenges to the market's expansion.

Market Size of Mental Health Apps Industry

Mental Health Apps Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 7.09 Billion
Market Size (2029) USD 15.42 Billion
CAGR (2024 - 2029) 16.82 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Medium

Major Players

Mental Health Apps Market Major Players

*Disclaimer: Major Players sorted in no particular order

Mental Health Apps Market Analysis

The Mental Health Apps Market size is estimated at USD 7.09 billion in 2024, and is expected to reach USD 15.42 billion by 2029, growing at a CAGR of 16.82% during the forecast period (2024-2029).

The major factors boosting the growth of mental health apps are the increasing awareness of the importance of mental health, the surge in mental disorders, the rise in strategic initiatives undertaken by several companies within the mental healthcare industry, and the growing usage of mental health applications. For instance, according to a report published by Mental Health America in March 2023, in the United States, nearly 50 million adults, or 19.86%, experienced a mental illness in 2022. Among these individuals, 4.91% experience severe mental illness, which significantly impacts their daily functioning and quality of life.

According to a report published by the Pan-European Mental Health Coalition in January 2024, over 150 million people in the WHO European Region live with a mental health condition. Additionally, in 2024, only 1 in 3 people living with depression may receive the care they need. Thus, the rise in the incidence of depressive disorders leads to a surge in demand for mental health apps, which is expected to boost market growth during the forecast period.

Moreover, several companies, organizations, and governmental bodies are organizing campaigns to increase awareness of the importance of mental health. Hence, owing to the increasing awareness about mental health among the population, the market growth is likely to propel during the forecast period. For instance, in June 2022, the European Commission presented the “Healthier Together” initiative campaign to address other major non-communicable diseases in the European Union, such as cardiovascular diseases, diabetes and respiratory diseases, and mental health and neurological disorders.

Numerous companies are also involved in launching newer apps to help individuals with mental disorders. For instance, in April 2022, Talkspace, a provider of virtual behavioral health services, launched Talkspace Self-guided, a suite of offerings for employers designed to help executives, managers, and teams prioritize and build emotional intelligence (EQ) and mental wellness in and out of the workplace.

Thus, the market is expected to witness significant growth during the forecast period due to the rise in mental health issues and the surge in new mental health application launches. However, data privacy and research concerns are major factors hindering the market's growth.

Mental Health Apps Industry Segmentation

As per the scope of the report, mental health apps are designed to provide mental healthcare assistance to the patient population and can be accessed through mobile applications. These applications help track the mental health of individuals and invest in self-care. The mental health apps market is segmented by platform type, application, end users, and geography. The platform type segment is divided into Android, iOS, and other platforms. Other platform types include web-based and hybrid multi-platform. The application segment is divided into depression and anxiety management, stress management, meditation management, and other applications. The other applications include sleep aid and crisis support. The end user segment is bifurcated into homecare settings, mental hospitals, and other end users. The other end users include corporations and educational institutes. The geography is further divided into North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. For each segment, the market sizing and forecasts are done based on value (USD).

By Platform Type
Android
iOS
Other Platform Types
By Application
Depression and Anxiety Management
Stress Management
Meditation Management
Other Application Types
By End User
Home Care Settings
Mental Hospitals
Other End Users
Geography
North America
United States
Canada
Mexico
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa
GCC
South Africa
Rest of Middle East and Africa
South America
Brazil
Argentina
Rest of South America
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Mental Health Apps Market Size Summary

The mental health apps market is poised for significant expansion, driven by increased awareness of mental health issues and the growing prevalence of mental disorders. The COVID-19 pandemic acted as a catalyst, accelerating the adoption of digital mental health solutions as individuals sought alternatives to in-person services due to social distancing measures. This surge in demand has led to a proliferation of mental health apps, with companies and organizations launching new platforms to address various mental health challenges. The market is characterized by a diverse range of applications, from meditation and mindfulness to more comprehensive mental health support, leveraging advancements in technology such as artificial intelligence and machine learning to enhance user experience and effectiveness.

North America is expected to be a key region for growth, supported by a robust healthcare IT infrastructure and a high rate of mobile application usage. The region's market expansion is further bolstered by the increasing incidence of stress, depression, and anxiety, alongside a strong emphasis on mental health awareness. The fragmented nature of the market sees numerous global and domestic players employing strategies like partnerships, mergers, and new product launches to strengthen their market presence. As the demand for mental health apps continues to rise, driven by both the need for accessible mental health care and technological innovations, the market is set to experience substantial growth over the forecast period.

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Mental Health Apps Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Growing Awareness Pertaining to the Importance of Mental Health

      2. 1.2.2 Upsurge in Mental Conditions Worldwide

    3. 1.3 Market Restraints

      1. 1.3.1 Privacy and Research Concerns

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value - USD)

    1. 2.1 By Platform Type

      1. 2.1.1 Android

      2. 2.1.2 iOS

      3. 2.1.3 Other Platform Types

    2. 2.2 By Application

      1. 2.2.1 Depression and Anxiety Management

      2. 2.2.2 Stress Management

      3. 2.2.3 Meditation Management

      4. 2.2.4 Other Application Types

    3. 2.3 By End User

      1. 2.3.1 Home Care Settings

      2. 2.3.2 Mental Hospitals

      3. 2.3.3 Other End Users

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

      2. 2.4.2 Europe

        1. 2.4.2.1 Germany

        2. 2.4.2.2 United Kingdom

        3. 2.4.2.3 France

        4. 2.4.2.4 Italy

        5. 2.4.2.5 Spain

        6. 2.4.2.6 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 India

        4. 2.4.3.4 Australia

        5. 2.4.3.5 South Korea

        6. 2.4.3.6 Rest of Asia-Pacific

      4. 2.4.4 Middle East and Africa

        1. 2.4.4.1 GCC

        2. 2.4.4.2 South Africa

        3. 2.4.4.3 Rest of Middle East and Africa

      5. 2.4.5 South America

        1. 2.4.5.1 Brazil

        2. 2.4.5.2 Argentina

        3. 2.4.5.3 Rest of South America

Mental Health Apps Market Size FAQs

The Mental Health Apps Market size is expected to reach USD 7.09 billion in 2024 and grow at a CAGR of 16.82% to reach USD 15.42 billion by 2029.

In 2024, the Mental Health Apps Market size is expected to reach USD 7.09 billion.

Mental Health Apps Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)