Mental Health Apps Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 7.09 Billion |
| Market Size (2029) | USD 15.42 Billion |
| CAGR (2024 - 2029) | 16.82 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Mental Health Apps Market Analysis
The Mental Health Apps Market size is estimated at USD 7.09 billion in 2024, and is expected to reach USD 15.42 billion by 2029, growing at a CAGR of 16.82% during the forecast period (2024-2029).
The major factors boosting the growth of mental health apps are the increasing awareness of the importance of mental health, the surge in mental disorders, the rise in strategic initiatives undertaken by several companies within the mental healthcare industry, and the growing usage of mental health applications. For instance, according to a report published by Mental Health America in March 2023, in the United States, nearly 50 million adults, or 19.86%, experienced a mental illness in 2022. Among these individuals, 4.91% experience severe mental illness, which significantly impacts their daily functioning and quality of life.
According to a report published by the Pan-European Mental Health Coalition in January 2024, over 150 million people in the WHO European Region live with a mental health condition. Additionally, in 2024, only 1 in 3 people living with depression may receive the care they need. Thus, the rise in the incidence of depressive disorders leads to a surge in demand for mental health apps, which is expected to boost market growth during the forecast period.
Moreover, several companies, organizations, and governmental bodies are organizing campaigns to increase awareness of the importance of mental health. Hence, owing to the increasing awareness about mental health among the population, the market growth is likely to propel during the forecast period. For instance, in June 2022, the European Commission presented the “Healthier Together” initiative campaign to address other major non-communicable diseases in the European Union, such as cardiovascular diseases, diabetes and respiratory diseases, and mental health and neurological disorders.
Numerous companies are also involved in launching newer apps to help individuals with mental disorders. For instance, in April 2022, Talkspace, a provider of virtual behavioral health services, launched Talkspace Self-guided, a suite of offerings for employers designed to help executives, managers, and teams prioritize and build emotional intelligence (EQ) and mental wellness in and out of the workplace.
Thus, the market is expected to witness significant growth during the forecast period due to the rise in mental health issues and the surge in new mental health application launches. However, data privacy and research concerns are major factors hindering the market's growth.
Mental Health Apps Market Trends
The Depression and Anxiety Management Segment is Expected to Witness Significant Growth During the Forecast Period
The depression and anxiety management segment is expected to witness significant growth over the analysis period owing to factors such as the increasing burden of depression and anxiety, growing initiatives for tackling depression and anxiety, and the launch of several mental health apps for managing depression and anxiety.
For instance, according to a report published by the Northstar Behavioral Health Network in March 2024, approximately 16% of American adults aged 18 and over suffered from a depressive illness, like major depression or dysthymia, in 2023.
Moreover, as the number of mental illness cases, such as depression or anxiety, increases, the chance of utilizing mental health apps rises, thereby boosting market segment growth. For instance, according to a report published by the World Health Organization in March 2023, an estimated 3.8% of the world population experienced depression, including 5% of adults and 5.7% of adults older than 60 years, in 2022. As per the same source, approximately 280 million people in the world suffered from depression in 2022. Thus, the statistics indicate a rise in the use of mental health apps for coping with these mental conditions. This is anticipated to surge over the coming years owing to the ease of access and integration of advanced technologies such as artificial intelligence and machine learning for tracking the underlying mental stressors.
Several market players are also launching mental health apps, contributing to the segment's growth. For instance, in January 2024, Headspace launched its integrated app for employers and health plan partners and expanded its employee assistance program (EAP) replacement solution.
Thus, due to the rise in depression and anxiety issues and the surge in new mental health application launches, the depression and anxiety segment is expected to witness growth during the forecast period.
North America is Expected to Hold a Significant Share in the Market and Expected to do Same During the Forecast Period
North America is anticipated to witness growth in the mental health apps market owing to factors such as the well-established healthcare IT industry, sophisticated technological infrastructure, the rising usage of mobile applications, and the increasing burden of stress, depression, and anxiety. Some other factors boosting the market's growth include the rising awareness about mental health and the initiatives undertaken by the market players.
The region’s high prevalence of mental illness is projected to drive market growth during the forecast period. For instance, according to a report published by the University of St. Augustine for Health Sciences in January 2024, the United States has over 580,000 individuals experiencing homelessness, with 21% of this population suffering from severe mental illnesses. Additionally, there were over 6.6 million visits to hospital emergency departments attributable to mental health issues. The region's increased burden of mental health conditions will likely boost the market growth.
Similarly, according to the report published by the National Alliance on Mental Illness (NAMI) in November 2022, 1 in 5 United States adults experience mental illness, and 1 in 20 adults experience serious mental illness. In addition, 17% of youth (6-17 years) experienced mental health disorders in 2023. This shows the high prevalence of mental illness among people in the country, which is expected to increase the demand for mental health apps and is likely to propel market growth during the forecast period.
Moreover, major players in the market are working on novel technologies and product launches to cater to the rising demand for mental health apps. For instance, in July 2023, Dalhousie University started working on the development of an app that uses artificial intelligence (AI) to assist people with mental health. Dubbed Recilify, the app uses journal entries and responses to assess a person's struggles. It offers interactive solutions to help with depression, grieving, trauma, anger, and other mental health issues.
Similarly, in February 2022, Noble, a new innovative, mental health-focused company, launched its new app, offering automated between-session support and therapist-created, research-backed content for clients. Such developments indicate the growing demand for mental health apps in the country, contributing to market growth.
Thus, the North American mental health apps market is expected to grow significantly due to increased mental health issues, rising awareness, and technological advancements. Key players are advancing novel solutions to meet the rising demand.
Mental Health Apps Industry Overview
The mental health apps market is fragmented, with several global and domestic players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, mergers, and acquisitions. Some key players in the market are CVS Health Corporation, Sanvello Health Inc., Mindscapes, Headspace Inc., and Youper Inc.
Mental Health Apps Market Leaders
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MoodMission
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Sanvello Health, Inc.
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Mindscapes
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Headspace Inc.
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Youper Inc.
*Disclaimer: Major Players sorted in no particular order
Mental Health Apps Market News
- March 2024: Backpack Healthcare launched a bibliotherapy-based app called Hello Backpack. This app is designed for young individuals, their families, and caregivers who need clinically-backed care through mood tracking, journaling, and personalized care plans.
- March 2024: The California Department of Health Care Services (DHCS) launched new apps targeting youths with mental health needs. The app is accessible to people ages 0 to 25 who can access programs as part of a USD 4.7 billion health initiative approved by the California Governor.
Mental Health Apps Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Growing Awareness Pertaining to the Importance of Mental Health
4.2.2 Upsurge in Mental Conditions Worldwide
4.3 Market Restraints
4.3.1 Privacy and Research Concerns
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD)
5.1 By Platform Type
5.1.1 Android
5.1.2 iOS
5.1.3 Other Platform Types
5.2 By Application
5.2.1 Depression and Anxiety Management
5.2.2 Stress Management
5.2.3 Meditation Management
5.2.4 Other Application Types
5.3 By End User
5.3.1 Home Care Settings
5.3.2 Mental Hospitals
5.3.3 Other End Users
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Italy
5.4.2.5 Spain
5.4.2.6 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 South Korea
5.4.3.6 Rest of Asia-Pacific
5.4.4 Middle East and Africa
5.4.4.1 GCC
5.4.4.2 South Africa
5.4.4.3 Rest of Middle East and Africa
5.4.5 South America
5.4.5.1 Brazil
5.4.5.2 Argentina
5.4.5.3 Rest of South America
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 MoodMission
6.1.2 Sanvello Health Inc.
6.1.3 Mindscapes
6.1.4 Headspace Inc.
6.1.5 Youper Inc.
6.1.6 K Health Inc.
6.1.7 Calm
6.1.8 Happify Health
6.1.9 MoodTools
6.1.10 CVS Health Corporation
6.1.11 Zavfit
6.1.12 Talkspace
6.1.13 Real
6.1.14 Wysa
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Mental Health Apps Industry Segmentation
As per the scope of the report, mental health apps are designed to provide mental healthcare assistance to the patient population and can be accessed through mobile applications. These applications help track the mental health of individuals and invest in self-care. The mental health apps market is segmented by platform type, application, end users, and geography. The platform type segment is divided into Android, iOS, and other platforms. Other platform types include web-based and hybrid multi-platform. The application segment is divided into depression and anxiety management, stress management, meditation management, and other applications. The other applications include sleep aid and crisis support. The end user segment is bifurcated into homecare settings, mental hospitals, and other end users. The other end users include corporations and educational institutes. The geography is further divided into North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. For each segment, the market sizing and forecasts are done based on value (USD).
| By Platform Type | |
| Android | |
| iOS | |
| Other Platform Types |
| By Application | |
| Depression and Anxiety Management | |
| Stress Management | |
| Meditation Management | |
| Other Application Types |
| By End User | |
| Home Care Settings | |
| Mental Hospitals | |
| Other End Users |
| Geography | ||||||||
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Mental Health Apps Market Research FAQs
How big is the Mental Health Apps Market?
The Mental Health Apps Market size is expected to reach USD 7.09 billion in 2024 and grow at a CAGR of 16.82% to reach USD 15.42 billion by 2029.
What is the current Mental Health Apps Market size?
In 2024, the Mental Health Apps Market size is expected to reach USD 7.09 billion.
Who are the key players in Mental Health Apps Market?
MoodMission, Sanvello Health, Inc., Mindscapes, Headspace Inc. and Youper Inc. are the major companies operating in the Mental Health Apps Market.
Which is the fastest growing region in Mental Health Apps Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Mental Health Apps Market?
In 2024, the North America accounts for the largest market share in Mental Health Apps Market.
What years does this Mental Health Apps Market cover, and what was the market size in 2023?
In 2023, the Mental Health Apps Market size was estimated at USD 5.90 billion. The report covers the Mental Health Apps Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Mental Health Apps Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What is the target market for Mental Health Apps?
Mental Health Apps target two main groups: individuals actively seeking mental health support and people interested in general well-being and preventative care.
What are the factors driving the Mental Health Apps Market?
Factors driving the Mental Health Apps Market are a) Growing awareness about the importance of mental health b) Upsurge in mental conditions worldwide
What is the target market for Mental Health Apps?
Mental Health Apps target two main groups: individuals actively seeking mental health support and people interested in general well-being and preventative care.
Mental Health Apps Industry Report
This comprehensive report offers a deep dive into the mental health apps industry, providing a detailed analysis of key market drivers and market segments. Mordor Intelligence offers customization based on your specific interests, including: 1. Application: Wellness Management, Addiction Disorder 2. Subscription Type: Free, Paid
Mental Health Apps Market Report Snapshots
