Market Trends of Menstrual Health Apps Industry
The Menstrual Health Management Segment is Expected to Witness Growth Over the Forecast Period
The menstrual health management segment is expected to witness significant growth in the menstrual health apps market over the forecast period owing to factors such as rising awareness of menstrual health, strategic initiatives by key market players, and technological advancement in menstrual health apps.
The rising awareness of menstrual health is the key factor driving the demand for menstrual health management. For instance, in July 2022, the National Library of Medicine published an article on menstrual hygiene management knowledge, practice, and associated factors among schoolgirls that showed approximately 66% of respondents had an adequate understanding of and experience managing menstrual hygiene.
Growing awareness about women's health and initiatives to actively address it through digital technologies are driving segmental growth. For instance, UNICEF developed the app Okay for girls that will provide information about periods to young girls and also include an individualized cycle tracker. Government agencies are continuously working on spreading awareness related to women's health, promoting advancements in mobile technologies, introducing favorable policies, supporting startups, and improving network connectivity. Such support is expected to drive the vertical in the near future.
The developer and manufacturer of smart wearables and mobile application developers are integrating their innovative product development strategies to efficiently cater to the requirements of women's health management. Through such devices and applications, the female population can easily track their health condition, receive information related to their queries, and engage with healthcare professionals and female communities. For instance, the new Apple Watch Series 8 comes with a pair of temperature sensors that can detect changes in the body temperature to track illness and the menstrual cycle. The watch comes with built-in menstrual cycle tracking apps. Their upcoming watches, OS 9 and iOS 16, will also consist of a cycle-tracking app that will be able to detect abnormalities in the user's cycle depending on the data the user has fed in. Therefore, the Menstrual Health Management segment is expected to witness significant growth over the forecast period due to the abovementioned factors.
North America is Expected to Dominate the Menstrual Health Apps Market During the Forecast period.
North America is expected to dominate the menstrual health apps market over the forecast period owing to factors such as increasing research and development activities, the significant presence of key players, the adoption of various strategies initiated by key companies to increase mobile phone penetration, rising demand for period cycle tracking apps, and new product launches.
Furthermore, rising women's awareness of menstrual issues is a factor driving market growth over the forecast period.For instance, according to the widespread impact of period poverty on the United States, students surveyed in 2021 stated that 77% of them felt there needed to be more in-depth education about menstrual health, and 73% agreed that education around menstrual health should be part of the core curriculum. There should be free menstrual products, and 65% agree that society teaches people to be ashamed of their periods. Such a study implies that there is a high need for menstrual health awareness and supportive initiatives, which is likely to open growth horizons for the regional market over the forecast period.
Additionally, increasing research and development activities in menstrual health apps and health technologies in the region is likely to boost market growth. For instance, in March 2022, Sasha Cayward launched a new menstrual health app that not only tracks a user's period and symptoms but also uses AI technology to provide personalized nutritional, fitness, and task management advice to improve the user's daily life. Therefore, owing to the aforesaid factors, the growth of the studied market is anticipated in the North American region.
