Market Trends of Menstrual Cup Industry
Reusable Menstrual Cup Segment Expected to Register a Significant CAGR Over the Forecast Period
Reusable menstrual cups are small, flexible cups that are inserted into the vagina for the collection of menstrual fluid. They come in three sizes: mini, size 1, and size 2. Mini reusable cups are ideal for first-time users or light to medium flow; size 1 cups are perfect for medium flow; and size 2 are suitable for post-birth or heavy flow.
Additionally, these are durable and can last six to 10 years with proper care, hence generating less solid waste. The reusable menstrual cups segment is expected to witness significant growth in the market over the forecast period owing to rising awareness regarding health and hygiene, increasing product launches, growing need to reduce plastic waste, and supporting sustainable development.
The growing initiatives to spread the usage of reusable menstrual cups among the population increase the demand for these products, which is expected to boost segment growth. For instance, in September 2023, the European Commission adopted new Ecolabel criteria for absorbent hygiene products and reusable menstrual cups. This ensures that menstrual cups are of good quality and among the best on the market in terms of environmental performance. Hence, the surging usage of reusable menstrual cups is expected to boost the segment’s growth over the forecast period.
Furthermore, the rising number of companies launching reusable products also contributes to market growth. For instance, in June 2022, Paree launched the Paree Prima Reusable Menstrual Cup in India. This launch assisted the company in expanding its feminine hygiene vertical. Therefore, the segment studied is expected to grow over the forecast period due to increasing initiatives by organizations and product launches.
Thus, owing to the abovementioned factors, such as initiatives taken to create awareness for reusable menstrual cups and the launch of new products, the reusable menstrual cups segment is expected to register significant growth over the forecast period.
North America Expected to Hold a Significant Share in the Market and Maintain its Dominance Over the Forecast Period
North America is expected to occupy a significant share in the menstrual cup market over the forecast period owing to factors such as the rising adoption of menstrual cups due to greater emphasis on menstruation management, a higher focus on the utilization of eco-friendly products, increased availability of products, and growing government initiatives in the region.
Menstrual cups are increasingly being used in the United States. For instance, in March 2023, INTIMINA, an intimate health brand, investigated trends among women in switching to menstrual cups to reduce menstrual waste. As per the reported data by the above source, 40% of women switched to menstrual cups in 2023. This shows the high adoption of menstrual cups in the region, which is expected to boost market growth over the forecast period.
Additionally, the growing women population in the region further boosts the demand for menstrual products, such as menstrual cups, propelling the market’s growth. For instance, according to the Health Data Overview for Canada, in 2023, 8.6 million women were aged between 15 and 49. Thus, the high female population in the region has increased the demand for menstrual cups, which is anticipated to fuel market growth over the forecast period.
Furthermore, the rising company activities and increasing regional product launches also contribute to market growth. For instance, in October 2022, Flex Co. launched Flex Cup and Flex Disc period products in Canada. With this launch, the company expanded its manufacturing capabilities to support national retail and e-commerce in Canada. Therefore, the market studied is anticipated to grow over the forecast period due to government initiatives, the high female population, and increasing product launches.
