Menstrual Cup Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR (2024 - 2029) | 5.70 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Menstrual Cup Market Analysis
The Menstrual Cup Market is expected to register a CAGR of 5.70% during the forecast period.
Growing government initiatives to raise awareness regarding menstruation, menstrual hygiene, and menstrual cups are expected to increase the adoption of menstrual cups among the female population, which is anticipated to fuel market growth. For instance, a study by Bentham Science published in November 2023 reported that most people in India knew about menstrual health and its products, including menstrual cups. The study noted that around 83% of respondents were aware of menstrual cups in 2022. Such factors are expected to drive market growth over the forecast period.
Furthermore, the benefits offered by menstrual cups, such as lesser vaginal irritation, longer wear time, fewer leaks, and higher affordability than tampons and pads, are also expected to increase the adoption of these products over others in line with the increasing availability and awareness of menstrual products. For instance, in January 2023, the Minister of State for Health and Family Welfare, Government of India, stated that menstrual cups have been one of the most significant breakthroughs in menstrual hygiene management because they are environmentally friendly and convenient to use. Such developments are anticipated to increase these products’ usage and fuel market growth over the forecast period.
Moreover, rising product usage through campaigns is expected to propel market growth. For instance, in August 2023, Mild Cares launched a campaign called Switch2Cup in India. This awareness campaign sought to promote menstrual cups as a viable and eco-friendly alternative to traditional sanitary pads. Hence, such awareness campaigns increase the demand for menstrual cups, which are expected to boost market growth over the forecast period.
Therefore, the market is expected to grow significantly due to the increasing awareness of menstrual cups and their advantages and campaigns. However, the availability of affordable and sustainable alternative menstrual products will likely impede the growth of the menstrual cup market over the forecast period.
Menstrual Cup Market Trends
Reusable Menstrual Cup Segment Expected to Register a Significant CAGR Over the Forecast Period
Reusable menstrual cups are small, flexible cups that are inserted into the vagina for the collection of menstrual fluid. They come in three sizes: mini, size 1, and size 2. Mini reusable cups are ideal for first-time users or light to medium flow; size 1 cups are perfect for medium flow; and size 2 are suitable for post-birth or heavy flow.
Additionally, these are durable and can last six to 10 years with proper care, hence generating less solid waste. The reusable menstrual cups segment is expected to witness significant growth in the market over the forecast period owing to rising awareness regarding health and hygiene, increasing product launches, growing need to reduce plastic waste, and supporting sustainable development.
The growing initiatives to spread the usage of reusable menstrual cups among the population increase the demand for these products, which is expected to boost segment growth. For instance, in September 2023, the European Commission adopted new Ecolabel criteria for absorbent hygiene products and reusable menstrual cups. This ensures that menstrual cups are of good quality and among the best on the market in terms of environmental performance. Hence, the surging usage of reusable menstrual cups is expected to boost the segment’s growth over the forecast period.
Furthermore, the rising number of companies launching reusable products also contributes to market growth. For instance, in June 2022, Paree launched the Paree Prima Reusable Menstrual Cup in India. This launch assisted the company in expanding its feminine hygiene vertical. Therefore, the segment studied is expected to grow over the forecast period due to increasing initiatives by organizations and product launches.
Thus, owing to the abovementioned factors, such as initiatives taken to create awareness for reusable menstrual cups and the launch of new products, the reusable menstrual cups segment is expected to register significant growth over the forecast period.
North America Expected to Hold a Significant Share in the Market and Maintain its Dominance Over the Forecast Period
North America is expected to occupy a significant share in the menstrual cup market over the forecast period owing to factors such as the rising adoption of menstrual cups due to greater emphasis on menstruation management, a higher focus on the utilization of eco-friendly products, increased availability of products, and growing government initiatives in the region.
Menstrual cups are increasingly being used in the United States. For instance, in March 2023, INTIMINA, an intimate health brand, investigated trends among women in switching to menstrual cups to reduce menstrual waste. As per the reported data by the above source, 40% of women switched to menstrual cups in 2023. This shows the high adoption of menstrual cups in the region, which is expected to boost market growth over the forecast period.
Additionally, the growing women population in the region further boosts the demand for menstrual products, such as menstrual cups, propelling the market’s growth. For instance, according to the Health Data Overview for Canada, in 2023, 8.6 million women were aged between 15 and 49. Thus, the high female population in the region has increased the demand for menstrual cups, which is anticipated to fuel market growth over the forecast period.
Furthermore, the rising company activities and increasing regional product launches also contribute to market growth. For instance, in October 2022, Flex Co. launched Flex Cup and Flex Disc period products in Canada. With this launch, the company expanded its manufacturing capabilities to support national retail and e-commerce in Canada. Therefore, the market studied is anticipated to grow over the forecast period due to government initiatives, the high female population, and increasing product launches.
Menstrual Cup Industry Overview
The menstrual cup market is highly fragmented and consists of several players. Companies in various countries help grow the market globally through targeted marketing and supply of these menstrual cup products. Some of the key companies in the market are Diva International Inc., Mooncup Ltd, Me Luna GmbH, Lena Cup LLC, The Flex Company, LYV Life Inc. (Cora), and LELOi AB (Intimina).
Menstrual Cup Market Leaders
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Diva International Inc.
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Mooncup Ltd
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Me Luna GmbH
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Lena Cup LLC
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The Flex Company
*Disclaimer: Major Players sorted in no particular order
Menstrual Cup Market News
- March 2024: Spain’s Catalan government offered free reusable menstruation products, including menstrual cups, to women across the region.
- January 2023: HLL Lifecare Limited launched three brands of menstrual cups, including Thinkal, Velvet, and Cool Cup, in India.
Menstrual Cup Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Surge in Demand for Environment-friendly Menstrual Products
4.2.2 Rising Awareness and Focus on Menstrual Health Options
4.3 Market Restraints
4.3.1 Availability of Affordable and Sustainable Alternative Menstrual Products
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD)
5.1 By Product Type
5.1.1 Disposable
5.1.2 Reusable
5.2 By Distribution Channel
5.2.1 Online Stores
5.2.2 Offline Stores
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Italy
5.3.2.5 Spain
5.3.2.6 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 South Korea
5.3.3.6 Rest of Asia-Pacific
5.3.4 Middle East and Africa
5.3.4.1 GCC
5.3.4.2 South Africa
5.3.4.3 Rest of Middle East and Africa
5.3.5 South America
5.3.5.1 Brazil
5.3.5.2 Argentina
5.3.5.3 Rest of South America
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Diva International Inc.
6.1.2 Mooncup Ltd
6.1.3 Me Luna GmbH
6.1.4 Lena Cup LLC
6.1.5 The Flex Company
6.1.6 LYV Life Inc. (Cora)
6.1.7 Blossom Cup
6.1.8 Fleurcup
6.1.9 LELOi AB (Intimina)
6.1.10 Lune Group Oy Ltd
6.1.11 Essity AB
6.1.12 Invent Medic
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Menstrual Cup Industry Segmentation
As per the scope of the report, a menstrual cup is a small, flexible, funnel-shaped feminine hygiene product made of rubber, silicone, or elastomer. Its objective is to collect menstrual fluid during menstruation.
The menstrual cup market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into disposable and reusable. By distribution channel, the market is segmented into online stores and offline stores. By geography, the market is segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. The report also covers the estimated market sizes and trends for 17 countries across major regions globally. The report offers the market sizes and forecasts in value (USD) for the above segments.
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| Disposable | |
| Reusable |
| By Distribution Channel | |
| Online Stores | |
| Offline Stores |
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Menstrual Cup Market Research FAQs
What is the current Menstrual Cup Market size?
The Menstrual Cup Market is projected to register a CAGR of 5.70% during the forecast period (2024-2029)
Who are the key players in Menstrual Cup Market?
Diva International Inc., Mooncup Ltd, Me Luna GmbH, Lena Cup LLC and The Flex Company are the major companies operating in the Menstrual Cup Market.
Which is the fastest growing region in Menstrual Cup Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Menstrual Cup Market?
In 2024, the North America accounts for the largest market share in Menstrual Cup Market.
What years does this Menstrual Cup Market cover?
The report covers the Menstrual Cup Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Menstrual Cup Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key factors driving the growth of the Menstrual Cup Market?
The key factors driving the growth of the Menstrual Cup Market are a) Rising environmental concerns b) Cost-effectiveness c) Convenience compared to traditional menstrual products
What are the key factors driving the growth of the Menstrual Cup Market?
The key factors driving the growth of the Menstrual Cup Market are a) Rising environmental concerns b) Cost-effectiveness c) Convenience compared to traditional menstrual products
Menstrual Cup Industry Report
The menstrual cup market is experiencing robust growth, fueled by heightened menstrual hygiene awareness and an increasing preference for eco-friendly feminine hygiene solutions. The surge in demand for reusable menstrual cups, renowned for their environmental and economic benefits, is significantly contributing to market expansion. This growth is further supported by governmental campaigns and a shift towards sustainable products globally, making menstrual cups a preferable option over traditional sanitary products. North America leads with notable market share due to strong awareness and disposable incomes, while emerging markets show promising growth through educational initiatives on menstrual hygiene. Medical-grade silicone, known for its safety and hypoallergenic properties, remains the preferred material among period cup brands. Enhanced accessibility via online channels is propelling the market forward, positioning menstrual cups as a key player in elevating global menstrual health despite competition from alternative products. Get a sample of this industry analysis as a free report PDF download.
